Download - 7 Essential Steps to Facebook Advertising Success

7 Essential Steps to Facebook Advertising Success

While you’re waiting …I’ll serenade you ;^D

And could you write the city where you’re from and your facebook page url

in the box on the right? Thanky you!

http://soundcloud.com/juliegallaher

http://soundcloud.com/juliegallaher

7 Essential Steps to Facebook Advertising Success

http://facebook.com/getonthemap


Julie Gallaher



Intro

Social Media is FreeBut it’s not Easy



Today’s Topics

1. Goals2. Budget3. Targeting4. Ad Options5. Photos & Copy6. Landing Pages7. Test, Test, Test



Is your advertising …

Directionalvs.Creative



Google is Directional

• Users are looking for something specific• They want to be directed to

where they can find it



Facebook is Creative

• You must Create the interest• Branding• Limited Time Offers



Goals & Budget

Before you askHow much should I spend?AskWhat do I want to accomplish?



3 Ways to Make More Money

• Attract New Customers• Get Current Customers to Spend More• Get Former Customers to Come Back



Budget

• Work Backwards• What kind of results do you

want from your advertising• How aggressive do you need

to be to get those resultshttp://facebook.com/getonthemap


Targeting

• Who is your best customer?• What do you know about them?



If I was your best customer• What do you know about me• Baby Boomer• Music – Jazz, Dean Martin, Frank Sinatra• Sports – San Francisco Giants• School – St Francis High School, UC Davis• Dachsunds• Wine• Cheerful, Happy Messaging

• Which of these interests do I share with your other top prospects



Ad Options

• 2 Principal Types

• Sidebar – Can be promoted to anyone

• In-stream – Only to fans and friends of fans



Ad Options



Sidebar Ad Options

Marketplace AdsPhoto Post AdVideo Post AdEvent Post AdLink Post AdOffer Ad



In-Stream Ad Options

Promoted Photo Post AdPromoted Video Post AdPromoted Event Post AdPromoted Link Post AdPromoted Offer AdSponsored Like StorySponsored Check-In Story



SidebarMarketplace Ads



SidebarGreat Marketplace Ads



SidebarBad Marketplace Ads



Sidebar – Photo Post



Sidebar – Photo Post Landing Page



Sidebar – Video Post



Sidebar – Event Post



Sidebar – Link Post



Sidebar – Offers



In-Stream Promoted Posts

You Need 400 Fans

All the same types of ads used in “Post” ads, but more effective because they’re in the stream.

Can only be used in 1st 3 days after posting.



In-Stream Like Stories



In-Stream Check-In Stories



Use a Mix of Ads



Photos & Copy

• Remember your ideal customer … what would he/she like

• Choose 3 Photos• Write 2 descriptions• Mix and Match to have 6 ads

Photo is 100 x 65



Photos & Copy

• Check with Facebook to see ads they think you will like

• http://facebook.com/ads/adboard

• What posts have your fans liked


http://facebook.com/ads/adboard


Photos & Copy

• On post ad – first 75 – 90 characters will be seen, make ‘em count

• Always include a call to action– Like this if you want Salted Caramel to

be our next special



Landing Page

• With Marketplace Ads, your prospect can be directed to ANY page - your website, youtube, sales page

• #1 Reason ads are rejected – ad and landing page don’t match



Photo Post Landing Page



Landing Page – Facebook App



Landing Page –Facebook App



Landing Page– Youtube



Landing Page– Website



Test, Test, Test



My Best Ads

$.38 per click

Spent $13.00

Raised nearly $1,000 for MDA



My Best Ads

$.31 per click



My Best Ads

$.04 per click



My Best Ads


Spent $50.0017,999 Impressions240 Actions108 Post Likes5 SharesTargeted to Small BizOwners in Sacramento Area


Breaking News


You Can Target Your Email List!

https://www.facebook.com/ads/manage/powereditor/intro.php?act=28160579





My Plans

• More Webinars• Speaking engagements• Teaching• Launching Soon – Private Coaching

Club• http://getonthemap.us/hello

http://getonthemap.us/hello

What did you like most about this webinar?

• GetOnTheMapFanReviews.com• http://getonthemapfanreviews.com

http://getonthemapfanreviews.com/

What did you not like about this webinar?

• If you’ve got some constructive criticism, email me at

• [email protected]

mailto:[email protected]

Credits• http://arstechnica.com/business/2011

/01/no-opting-out-from-facebook-turning-your-check-ins-likes-into-ads/

• Book – Killer Facebook Ads by Marty Weintraub

• Facebook Apps – NorthSocial.com

http://arstechnica.com/business/2011/01/no-opting-out-from-facebook-turning-your-check-ins-likes-into-ads/




Thank You