It’s been sixty-four years since the first Land Rover was driven. It’s time to take a look back to see just how far we’ve come.
We’ve come quite a long way
since the first Land Rover
rolled off the assembly line in
1948. Since then, Land Rover
has witnessed great change,
experienced unforgettable
triumphs and achieved more
than we could possibly have
hoped for. In celebration of our
64th birthday, we present to you:
64 Reasons to Love Land Rover.
Introduction
Land Rover has always been a company
that values innovation. Our investment in
e_TERRAIN TECHNOLOGIES is the latest
example— a new technology designed
specifically to reduce CO2 emissions and
improve efficiency.
Innovation
When we introduce the world to a new
Land Rover concept vehicle, it means
more to us than just presenting a few
sketches. To us, every concept vehicle
we produce is a window into the heart
and soul of our company; our dreams,
our aspirations, and most importantly,
our future.
Imagination
03Longevity
“I will never forget all the crazy off-road adventures I had in my dependable D1. Over 189,555 miles and still going!”
- Eddie B, Land Rover Owner
Adventure04
- Nick J, Land Rover owner
“Four best friends. That Rocky
mountain air. Fresh powder.
And the sound of your board
carving thru the snow. There’s
nothing better than knowing
you can go anywhere you want
when you drive a Land Rover.
Adventures make memories,
Land Rovers provide adventures.
Thank you Land Rover.”
Land Rover vehicles and their owners
go boldly where most other vehicles
would simply never dare to venture. To
supplement the vehicles’ robust off-
road capabilities, Land Rover also offers
owners 24/7 Roadside Assistance, so no
matter where they are, help will always
be available.
Support
Sponsored by Land Rover
in 1989, The Great Divide
Expedition was a 13-day, 1123-
mile expedition across the
treacherous terrain of the
Continental Divide. More than
75 percent of the expedition
was off-road, igniting the
world’s curiosity and passion
for adventure, and dramatically
showcasing Land Rover vehicle’s
off-road capability.
Bravado
Star “They are for sure the best looking ride on the road...almost makes me feel like a rockstar!”
- David M, Land Rover owner
Style“Gets me from the lodge to the loft in style.”- Spencer D, Land Rover owner
- Keith K, Land Rover owner
“We took the Range straight to Utah and it was flawless with rock crawler mode, sand mode, and great gas mileage.”
Flawless
Style“Gets me from the lodge to the loft in style.”- Spencer D, Land Rover owner
Known for its bold expeditions through
treacherous, inhospitable terrain, from
unforgiving desert to vine-choked
jungle, the Camel Trophy Competition
chose Land Rover in 1981, for its all-
terrain capabilities and its fearless
spirit, to be the exclusive vehicle
used in the competition. After two
decades of Camel Trophy, 21 countries
were explored by no less than 570
competitors representing 33 different
nations. Throughout the 80s, the Camel
Trophy went to new and adventurous
places: Papua New Guinea, Zaire, Brazil
and Borneo.
Fearless Spirit
Fearless Spirit
In October of 1998, in
celebration of Land Rover’s
50th Anniversary and to
announce the launch of the
all-new Discovery Series II, Land
Rover decided on an ambitious
test drive, traveling over 18,000
miles across four continents
in four months, en route to its
debut at the Paris Motor Show.
Ambition
In 2011, the world of 4x4 off-roading
and luxury collided in Geneva, when the
Range Rover Autobiography Ultimate
edition was unveiled. The Autobiography
Ultimate edition is a limited-production
luxury SUV that sets an entirely new
standard for luxury, coming complete
with teak, hand-stitched leather, two
Apple iPad® devices, a mini refrigerator
and a 510-horsepower V-8 engine.
Luxury
The Range Rover Evoque uses the
most advanced lightweight materials.
Aluminum, magnesium and titanium
components contribute toward its
carbon-efficient footprint. Carefully
designed to maximize the use of more
sustainable manufacturing materials,
each vehicle uses approximately 35lb
of recycled plastic and 46lb of natural
and renewable materials. Electric
Power-Assisted Steering [EPAS] also
contributes to making the Range Rover
Evoque the most sustainable Range
Rover model ever by reducing fuel
consumption, and by eliminating the
wasted energy in a conventional power
steering system.
Sustainability
Memories“We’ve been all over the west, and our Land Rover has taken us there. What I realized is that it isn’t about ‘where you go’. Most times, it’s about who you go with.”
- Mike G, Land Rover Owner
Escapism“I took a Land Rover across the arctic circle...without a shovel.”- Chris K, Land Rover Owner
- Giancarlo S, Land Rover owner
“With the phenomenal Terrain Response, it has taken me, 4 other people, and 2 dogs through terrain with utmost confidence, in comfort.”
Confidence
Escapism“I took a Land Rover across the arctic circle...without a shovel.”- Chris K, Land Rover Owner
The Land Rover quickly grew
from a European cornerstone
to an American icon— its
image showed up regularly on
magazine covers, newspapers
and television. Its unique design
made it impossible to confuse
with any other vehicle, and the
Land Rover soon became an
American symbol for rugged
adventure and luxury.
Famous
Founded on a lineage stretching back to the
debut of the first Land Rover in 1948, today’s
Defender takes pride of place as the toughest
vehicle in the Land Rover range. The original
Land Rover won instant recognition for its tough
versatility and off-road ability, attributes that
equally apply almost two million vehicles later.
Heritage
Heritage
HistoryThe original Land Rover – and by proxy
the original Land Rover brand – wasn’t
expected to be a success. The post-
war Rover company planned on “The
Land Rover” being nothing more than
an interim design. But, as with all things
Land Rover, the only thing certain
about going to new places has been
the inherent adventure. This spirit of
exploration remains the cornerstone of
Land Rover to this day.
DurabilityThe first Land Rover vehicle made its
debut in 1948. It was designed with
brilliant simplicity for extraordinary
ability and unrivalled strength and
durability. In fact, six decades on, it is
estimated that two-thirds of all these
incredible vehicles are still at work
– many of them in some of the most
extreme conditions and inhospitable
places on earth.
Bliss“A perfect day, in a perfect place - with the perfect vehicle.”
- Charles E, Land Rover Owner
Bliss
“Slushy-icy roads on a corner in
Tahoe and the absence of a guard
rail nearly claimed us all, until our
traction control took over and
‘magically’ put me back in control.”
- Tony G, Land Rover Owner
22 Safety
23Heart
- Jeff B, Land Rover owner
“Crossing rivers and up long
winding rocky roads to the
enchanted lands of mountains
and streams. Where adventures
start and your soul is in sync
with the universe. That’s why I
love my Land Rover.”
Safety
Land Rover LR4. Bold, flexible and
astonishingly luxurious. Instantly
recognizable as a Land Rover, it features
a progressive, contemporary exterior.
With an attitude that gives Land Rover
LR4 a refined, modern presence on-road
and off-road.
Land Rover LR4
Land Rover LR4
“I originally got the Land Rover for our
dog, because it’s roomy, great to go
to our cabin in the high country, and
now, lots of room for a stroller, baby
stuff and shopping. As a mother, driver,
and safety conscious person, I love my
Land Rover!”
- Joan G, Land Rover Owner
Family
Aspiration
- Christopher P, Land Rover owner
“As a kid, I remember seeing this
strange looking vehicle in the
parking lot at my doctors office.
It was unique, it was different,
it was me. I vowed from that
moment that it would be the
only vehicle I would ever drive.
In 2005, I was blessed with the
opportunity to purchase my
own Range Rover.”
Family
Land Rover vehicles are perhaps best
known for their iconic interior and
exterior design. In 2011, the Range
Rover Evoque paid homage to the
company’s rich past, while taking a bold,
jaw-dropping leap forward. Specifically
designed to exude the power of
presence, the all-new Range Rover
Evoque would go on to capture not only
the attention of passers by, but also
critical acclaim from the auto industry.
Progress
Simple Pleasure“One of those stellar
moments in life: blue sky,
mountains, Land Rover,
man, dog. It doesn’t get
any better than this!”
- Lubby M, Land Rover Owner
Simple Pleasure Speechless
- Jim B Land Rover owner
“Nothing more to say! It says it all!”
EducationThe Land Rover Driving School
at The Equinox in Manchester
Village, Vermont, opened to the
public in 1997, was designed to
teach fundamental off-road
driving techniques. Specially
designed courses give students
an exhilarating off-road
experience and an opportunity
to take advantage of the
unparalleled capabilities Land
Rover has to offer. Additional
driving schools were established
at the Biltmore Estate in
Asheville, NC; Quail Lodge in
Carmel, CA; and the Fairmont Le
Château Montebello in Canada.
In 2008, Land Rover celebrated its 60th
anniversary at Buckingham Palace by
donating 60 new Land Rover vehicles to
the British Red Cross. The impressive
capabilities of Land Rover vehicles help
make them some of the best options
for delivering medical supplies and
assisting in natural disaster relief.
Service
This new vehicle’s daring design
earned the Range Rover Evoque over
100 awards including Motor Trend’s
2012 Sport/Utility of the Year and the
2012 North American Truck of the Year.
At the 2012 New York International
Auto Show, the accolades continued as
it was also crowned World Car Design
of the Year.
Range Rover Evoque
In 2003, the first Land Rover G4 Challenge,
a global extreme adventure competition,
launched with 16 participating nations. A caravan
of specially adapted Land Rover vehicles boldly
traversed North America, South Africa and
Australia over the course of 28 grueling days.
The choice of bright Tangiers Orange as the
signature Challenge color was an inspired one.
The color looks good in bright sun, rain, dawn,
dusk and the dark.
Worldly
ArtisticIn anticipation of the launch of the
all-new Range Rover Evoque life size
wireframes travelled the globe, bringing
cities to life and generating excitement.
Touring from Paris, to LA, Bologna,
Johannesburg, Geneva, Istanbul, Prague,
Madrid. These art installations featured
at several high profile events and
venues including, Sao Paolo’s fashion
week, Range Rover’s 40th anniversary at
Sydney Opera House, the Red October
Factory in Moscow and Milan Design
Week. There was even an interactive
audio-visual version of the installation
at Grand Central Station in New York.
For Pope John Paul II’s visit to the UK,
two specifically converted Range Rover
vehicles were created.
Protective
After 23 years in production, the
millionth Discovery was built in 2012. The
vehicle, a white Discovery 4 (LR4), tackled
an 8000-mile expedition to Beijing. This
Journey of Discovery aimed to raise £1
million for the International Federation of
the Red Cross and Red Crescent to fund
a water and sanitation in Uganda.
Discovery
For over 60 years Land Rover has worked with
conservation & humanitarian organizations
around the world. Our five global partners
represent a range of activities, spanning
scientific research to preserving cultural
heritage. We are proud to support the critical
work of the Born Free Foundation, Royal
Geographical Society, Earthwatch Institute,
Biosphere Expeditions and the China Research
& Exploration Society. More recently, Land Rover
launched a new three-year global initiative with
the IFRC entitled ‘Reaching Vulnerable People
around the World’ through which Land Rover
aims to support IFRC’s life saving work.
Conservation
Action!The 1999 Defender so
perfectly captured the spirit
of rugged adventure that a
special vehicle was constructed
for the blockbuster movie,
Tomb Raider.
Fun“My Land Rover is fun to drive, whether it be carpooling the kids or trekking off on an adventure.” - Susan M, Land Rover Owner
Head turning“Since I got my Range Rover Evoque my friends always want me to drive.”
- Mo C, Land Rover Owner
Fun
- Adam R, Land Rover owner
“A lot of people I know have big expensive fast sports cars and they always brag about them. I usually sit quietly until they finish and say...your car may be fast but mine can go anywhere!”
Unrestricted
Head turning“Since I got my Range Rover Evoque my friends always want me to drive.”
- Mo C, Land Rover Owner
In keeping with the
forward-thinking
philosophy that
founded Land Rover,
a radical, entirely new
product category was
introduced in 1970. This
over-night sensation
was the original Range
Rover. It had all the
capability of a Land
Rover with the comfort
of an on-road car.
Boundary Breaking
After a grueling 1000-mile trial to find
the best off-road vehicle of the year,
Petersen’s 4-Wheel & Off-Road named
the 2011 Land Rover LR4 HSE 4x4 of
the year.
Endurance
TechnologyWhatever the surface, Land Rover takes it on
with confidence. Our patented Terrain Response
system comes standard on all models and gives
access to over 60 years of Land Rover all-
terrain expertise and state-of-the-art dynamic
technology. Cruising on tarmac, driving over
grass, gravel or snow, taking on mud and ruts,
crossing sand and crawling over rocks, Terrain
Response* is your own off-road driving expert.
*Terrain Response may not work under certain conditions.
You’ll find proper grown-up
seating in the Land Rover LR4.
As many as seven adults can
travel in complete comfort
and enjoy a full-sized, forward
facing seat, generous legroom
and wide-opening doors for
easy access. The flexible,
versatile seating layout offers
multiple configurations to suit
almost every conceivable use.
Breathing Room
CraftsmanshipThe sumptuous, tactile interior provides
superb levels of craftsmanship and comfort.
Meticulous attention to design and detail is
without compromise. The seats, for example,
offer outstanding support during long journeys
whether on-road or off-road. Materials are truly
premium, creating a superior ambience of quality.
Dependability“150,000 miles in this Series IIA since 1985 yet it has never let me down. Behind the wheel I join the ranks of explorers, farmers, landed gentry and plain folks who appreciate a vehicle that traversed the world from jungle to steeplechase and accomplished every task. On each drive I’m part of the legend!”
- Charles F, Land Rover Owner
It is the definitive luxury sports
tourer. Defined by exceptional on-road
dynamics, comfort and outstanding
breadth of capability. Muscular body
styling, a sumptuous interior and the
choice of two powerful, exceptionally
refined engines. It is the Range Rover
Sport.
Range Rover Sport
TestedAs Land Rover sells its vehicles in over
169 markets worldwide, its engineers
cannot rely on computer simulation
alone when developing new models—
they prefer to test their vehicles in the
great outdoors.
Tested
In May 2007, the four-millionth
Land Rover rolled off the
production line.
Milestones
PowerThe Range Rover, Range Rover Sport
and LR4 engines provide outstanding
power, torque and refinements, and
harnesses the latest technology
to deliver outstanding drivability
and performance. With available
supercharged engines, the already
robust 375-horsepower 5.0-liter V8 in
these models jumps to an astonishing
510-horsepower.
Military GritFrom the beginning of its production,
the Land Rover lent itself to military
use. The British War Department took
delivery of Land Rover vehicles as early
as 1949.
Desire“If you were to say to me what sums
up the Range Rover Evoque in terms
of its essence, what is its appeal…
desire, I want one, I’ve gotta have it.”
- Gerry McGovern Land Rover Design Director
The Range Rover Sport, Land Rover’s most
performance-oriented vehicle to date, is
outfitted with a range of engines including
a supercharged option that provides an
even more dynamic and exhilarating driving
experience.
Exhilaration
EntertainmentThe Infotainment System represents a major
step forward for Land Rover. It features
enhanced sound systems across the model
range, a generation of electrical architecture
that allows easier connection of external
devices and WhiteFire® wireless technology,
which works with the optional Rear Screen
Entertainment System.
Every Land Rover vehicle is
crafted with a discerning eye
for detail. This unwavering
dedication to the finest
craftsmanship is driven to an
even higher standard with our
Limited Edition vehicles, which
take the concept of luxury
a step further by offering
another level of individuality
and distinctiveness. These are
the vehicles that venture to
push through and redefine the
boundaries of excellence.
Limited Editions
With over two million vehicles sold in
130 countries since 1948, the Land
Rover Defender has been the spiritual
link with the 60-year-old aluminum
stopgap. While it was still being
sold in the US, the Defender turned
heads wherever it went because of
its purpose-built design and refusal
to incorporate more modern cues
that tend to homogenize much of the
4-wheel drive vehicle market. More of
the original Land Rover survives in the
Defender than in any other vehicle.
Defender
With superior off-road capability, a high
carrying capacity and four-wheel drive, Land
Rover vehicles were soon adopted by the
emergency services for use as ambulances,
fire engines and police vehicles. The ability to
get to remote areas when required made them
a popular choice, and like military customers
before them, the world’s emergency services
requested vehicles that were a little different
from standard.
Heroic
PresenceWhat better place is there
than Times Square to exhibit
a vehicle designed to make
people stop and stare? If the
Range Rover Evoque could
captivate crowds in the heart
of Manhattan, it could gain
the attention anywhere. And
so it did during a television
commercial shoot that truly
extolled the power of presence.
The LR2 features the legendary Command
Driving Position, an intrinsic part of all Land
Rover vehicles design, which brings a sense
of control over the road, gives better visibility
over the traffic ahead for spotting hazards,
and helps with maneuvering and parking in
urban environments. The driver’s seat is also
optimized for comfort and support with six-way
adjustment, all amounting to a driving experience
that empowers the driver.
Land Rover LR2
Simplicity The beautifully simple
engineering of the original
Land Rover is apparent in the
design of the Huey, the first
pre-production Series One.
With a canvas roof to keep out
the elements and the potential
to strip the vehicle down to a
basic shell, the original 80-inch
Series One was simple and
effective. Huey is the oldest
preproduction Land Rover
vehicle in existence.
RootsSince the first Series One rolled off
the line in 1948, Land Rover vehicles
have been made in Solihull in the west
Midlands. Although production of the
LR2 has now moved to Halewood near
Liverpool, and other factories around
the world, the spiritual home of Land
Rover will always be Meteor Works on
Lode Lane, Solihull.
During the global press launch for the
Range Rover Sport in Catalonia, the
vehicle proved it phenomenal grip and
ability in a demonstration that saw it
climbing and descending an extremely
steep rock face. The vehicle was
stopped half way up and a journalist’s
watch was placed behind the rear tire to
demonstrate the electronic park brake’s
anti-roll feature and the vehicle slowly
resumed its slow crawl up the slope.
Tenacity
Tenacity
The Range Rover was the world’s first vehicle
as good on-road as off-road and a milestone
in the development of the SUV. Later known as
the Classic, the original Range Rover of 1970
continued in production for more than 25 years.
It was succeeded by the P38a in 1994 before
the crown was passed to the all-new Range
Rover 2002. Sold all around the world, from
London to Los Angeles, Sydney to Shanghai,
Turin to Tokyo, the Range Rover remains the
iconic choice for the luxury vehicle consumer.
Icon
Copyright © 2012 Jaguar Land Rover North America, LLC
Top Related