The Billion Dollar Question

VP Product and Growth at Wealthfront

(Led LinkedIn’s Growth from 20M to 200M)

The Billion Dollar Question:

“Can the approaches learned at LinkedIn &

other web products make a product like Wealthfront

grow?”

“People don’t talk about their money … You’ll never

make this viral.“

In 2013, we increased Wealthfront’s viral growth

by more than 100%.

“Double conversion rate? You’ve got to be kidding

me … You’re never going to do that! “

We increased conversion rate by 98% in roughly a

year.

How did we do it?

Figure out your one (or few) key metrics

Watch and explore your data like a hawk. Be prepared for

unexpected insights.

IF YOU DON’T UNDERSTAND WHY

YOUR NUMBERS ARE MOVING, YOU ARE NOT DOING YOUR

JOB.

Double down on what’s already working

IT IS EASIER TO BUILD ON A

STRENGTH THAN TO IMPROVE A WEAKNESS

IT IS EASIER TO GET AN ACTIVE USER TO DO MORE THAN TO GET AN INACTIVE

USER TO DO ANYTHING

Experiment, Experiment, Experiment

The Billion Dollar Answer

© 2014 Elliot Shmukler. All right reserved. Follow me @eshmu.

Thank You! Follow me on twitter: @eshmu

Find me on LinkedIn: www.linkedin.com/in/eshmu

Try Wealthfront here: https://www.wealthfront.com/( or here for a discount: http://wlth.fr/11bGkMx )

Nothing in this presentation should be construed as a solicitation or offer, or recommendation, to buy or sell any security.The information provided is for educational purposes only.  Financial advisory services are only provided to investors who become Wealthfront clients pursuant to a written agreement, which investors are urged to read and carefully consider in determining whether such agreement is suitable for their individual facts and circumstances. Past performance is no guarantee of future results, and any hypothetical returns, expected returns, or probability projections may not reflect actual future performance .  Investors should review Wealthfront’s website for additional information about advisory services.