How to Create Content Your Clients Want
to Read
Content is King
• Online business is all about what words you put in front of your prospective clients.
• Learning how to produce content that provokes people to take action is critical.
• It’s important to learn that you should write the way you talk!
• Think about the following tips before you write your next piece of content:
http://RosemaryNonnyKnight.com/toolkit
Be conversational
• Keep your ideal person in mind as you write.
• Try to imagine they’re in the room with you.
http://RosemaryNonnyKnight.com/toolkit
Relax
• You won’t attract people with words that sound forced or fake.
• Plan out the points you want to make.
• Once you have a plan, relax and let the words flow.
http://RosemaryNonnyKnight.com/toolkit
Don’t be professional
• Looking good in front of your peers is not the important thing.
• Creating remarkable content that other people want to read and share is the important thing.
• Being professional can be a barrier.
http://RosemaryNonnyKnight.com/toolkit
Use normal words
• Use the same language you would use with friends and family.
• Your customers are your friends now.
• They won’t believe your words if they sound pompous.
• Stop trying so hard. Remember to relax!
http://RosemaryNonnyKnight.com/toolkit
Break the rules
• It won’t make your teacher happy
• But it will help your prospects connect with you!
• Do get your spelling right.
• Don’t worry about grammar so much.
http://RosemaryNonnyKnight.com/toolkit
http://RosemaryNonnyKnight.com/toolkit