Why is Facebook content so important to get right?

• Facebook is the largest social media site on the planet. • Facebook has the highest amount of engagement from it’s users. • Facebook has a number of different ways with which to target your user. • Facebook continues to grow every year with over 1.3 Billion users

worldwide.

STEP 1: KISS (Keep It Simple Stupid)

Why is this important? People go on social media to be entertained, informed and interact with others. Your post is competing with hundreds of other messages so you want it to stand out.

Recommendation: Keep your content relevant and easy to understand, not long and too wordy.

Quick Tip: Think about the message or information you want to convey. Forget the jargon and technical speak and simplify your language.

STEP 2: WRITE CONTENT WITH YOUR FOLLOWERS IN MIND

Why is this important? They have liked your page because they want to know more about your brand or product and be part of your world.

Recommendation: If you consistently post content that isn’t relevant to your target market you will lose followers.

Quick tip: Create and share content that not only represents your brand or product in a positive way but also resonates with your audience..

STEP 3: OFFER SPECIAL DEALS TO YOUR FOLLOWERS

Why is this important? Your fans want to feel special and get exclusive offers that other people can’t get.

Recommendation: The more they feel part of your brand the more they will support you and purchase your products.

Quick tip: To improve engagement with your promotions, include clear calls to action, redemption details and bright images of the prize or product.

STEP 4: ASK YOUR FOLLOWERS QUESTIONS

Why is this important? Your Facebook page is not a stagnant form of media, it’s always evolving and improving.

Recommendation: Your followers can help you make your Facebook page more appealing which in turn can help your brand grow.

Quick tip: Ask your followers what they like about your page and brand, what they don’t like, what kinds of new products or services they’d like to see.

STEP 5: INCLUDE MORE INFORMATION

Why is this important? Posting without a plan or calendar is like taking a stab in the dark...you don’t know where it will land.

Recommendation: Think about what content you should post each day, the tone of the posts, why this information will be of interest or benefit your followers

Quick tip:. Choose different days of the week to share particular products, features and fun tidbits.

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