5 & how to keep them from haunting your webstoreSpooky Ecommerce Problems

Less than 1,000

unique visitors per

week is “low tra�c”

95% of websites

get less than 30

visitors per day

Average conversion

rates range

between 2% and 5%

The top 10% of retail-

ers have an average

conversion rate of

11.45%

1 . LOW Roi

The costs of having the wrong inventory

low Traffic low conversions

2 . Inventory

45 - 90% of all

business costs come

from inventory

The typical cost of

carrying inventory is 10%

of the total value of a

given item

77% of shoppers will leave

a website if they can’t find

a product they want

SEOOptimize your site to

increase tra�c

A/B testingA/B test your layouts

The solution. . .

GAP ANALYSISLearn what your competitors

are selling that you’re not

DATAData can tell you what sells

well and what you should

liquidate

The solution. . .

The costs of having the wrong inventory

The costs of having the wrong inventory

Bad data costs US

businesses $600

billion annually

Most companies

only analyze 12%

of the data they

mine

collectGather data directly from

transactions

analyzeMake decisions based

on robust analytics

The solution. . .

POORLY GATHERED AND ANALYZED

Using data to its full

potential could

increase operating

margins by 60%

4. BEING UNDERCUT

dynamic pricingManual price changes are

impossible, dynamic pricing

can help you keep up

sales boostAdopting dynamic pricing

software can increase sales

revenue by 22% on average

The solution. . .

5 . outdated technology

Don’t let scary ecommerce issues hold your profits back.

Wiser can help .

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LOWROI

POORdata

missinginventory

Online retail can be tricky and sometimes downright scary. Here are the top 5 fears in

online retail and how you can keep them away better than garlic repels vampires.

Bad data can cost

10 - 25% of a

company’s

revenue

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$ $

$

11 .45%

Sources:

Moz, Deloitte,

Forrester Research,

eDigitalResearch

2-5%

WWW.WISER.COM

1.855.GOWISER

INFO@WISER.COM

3. big bad data% %

%

%

What new technologies should you adopt?

inventory management software

Golfio reported an 87.5%

improvement in order

fulfillment time using inventory

management software

of apparel retailers rate

themselves average or below

average in inventory

management

70% 87.5%

Live Chat

of shoppers expect

live chat to be an

option

30%of live chat users were

"extremely satisfied" or

"satisfied"

73%

Price optimization

software increases

margins by 10%

Amazon reprices

every 10-15 minutes

10-15 min 10%

repricing software

keep up with the competition

Best Buy and Walmart

implement price changes

over 50,000 times per

month

84% of consumers list

price as the largest

influencer on purchasing

decisions

Sears repriced 25%

of its products daily

during the 2012

holiday season

$59.99 $