Forallthetime,money,anddiscussionthataregiven
toonlinemarketingincompaniesofallsizes,itcanseem abit baffling that
businesses still make basic, critical mistakes when it comes to
putting a plan together.
Thesemiscuesareeasiertounderstand,however,when
youconsiderthattheyareoftentheresultofsimpler
(andsurprisinglycommon)mistakesinthinking. PLEASE SHARE (Always
Attribute) 5Reasons BusinessesMakeBad MarketingOnline Decisions
Theyareworkingfromthewronginformation Old ideas, or just plain bad
advice, can put your business on the wrong foot before your website
is even launched. In our industry, best practices and customer
tastes are constantly shifting it's important to keep up if you
want your business website to stand out. 1
Theyfallforthewrongsalespitch Basic psychology tells us that we are
more likely to believe what we want to believe, and so it isn't
unusual for the online marketing equivalent of a "snake oil
salesman" to convince a business that they can get everything they
want and need for pennies on the dollar. What they don't mention,
of course, is that the results are fleeting or nonexistent, and
that following the wrong tactics leaves the business in worse shape
than it started. 2 Theyareimpatienttoseeresults When your online
marketing efforts are targeted and coordinated, it doesn't have to
take a long time to produce good results. In fact, many of our
clients notice a sizeable increase in new leads within just a few
months. When you try to shortcut the process, however, bad things
tend to happen. And so, even though you don't have to be overly
patient, you do need to give it time to work. 3
Theydon'tinvestintheirownonline marketingsuccess. In any business
or industry, you're going to have people who are going to look for
the lowest-cost solution to their problem. By cutting your online
budget to the bone, however, you're taking away things like
creativity, experience, and detail-oriented thinking that means it
isn't going to create opportunities for you to generate a positive
ROI in the future. 4 Theyfailtoseethepotentialofagood
onlinemarketingplan. Amazing as it might seem, there are still some
businesses that just don't "get it" when it comes to online
marketing. In these cases, they either think it doesn't work. In
either case, they're selling their own potential short, and missing
out on cost-effective opportunities to generate new sales
opportunities now and in the future. 5 kayakonlinemarketing.com
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