5 Basic Steps to Promote Your Mobile ApplicationJanuary 2017
©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.
Image Source: static.pexels.com
What Exactly Does your App Do?
• Know how your app functions • Don’t confuse the buyer; Know your
application’s value and purpose• Market your app for what it is
©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.
Image Source: static.pexels.com
• According to Google, “1 in 4 app users discovers an app through search”
• Search ads increase visibility and lead to more downloads
• Make sure your app is everywhere where smartphone users are looking
Where is your Audience Looking?
©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.
Image Source: static.pexels.com
Content Will Always Be King
• Get your blog on! Write about what your app does
• Upload trailer videos• Talk about key features of
your application
©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.
Image Source: static.pexels.com
Leverage Social Media
• Post about your app on Facebook, Twitter, Instagram, etc.
• Give sneak peaks of your app’s features
• Have influencers talk about your application
©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.
Image Source: static.pexels.com
App Store Optimization
• Improve search ability of your app in the app store
• Include industry relevant keywords
• Enhance your brand’s visibility on the web
©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.
Image Source: static.pexels.com
Is Your App Priced Correctly?
• What are your competitors charging?
• Look at the category your app falls in and price accordingly.
• Should you have an up front cost, or free with in app purchases?
• Review market trends.
©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.
Image Source: aumcore.com
Aumcore Develops Mobile Application for ScriptSave
• Provided convenience of a digital card for drug prescriptions.
• Saved subscribers money.• Made life's of users easier.• More than 400K downloads.
©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.
Connect with us on Social Media and start sharing your ideas! @Aumcore
215 Park Ave S. Suite 1802 New York, NY 10003(212) 776-1414
LinkedIn Facebook Twitter Vimeo Instagram Blog Contact Email
©2016 AUMCORE. ALL RIGHTS RESERVED.
The content of this presentation is proprietary and confidential. Content contains concepts and work performed for multiple Brands (including confidential client names) and is not to be shared or disclosed without prior authorization.
Top Related