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Study on online trading and
stock broking at Destimoney
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Contents :
y Chapter 1:i. Introduction to the industry
ii. Major players
iii. Company profile
iv. Products and services
y Chapter 2:
i. Research objective ad methodology
ii. Type of researchiii. Interpretation of data
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Continue:y Chapter3:
i. Findings and observations
ii. Recommendationsiii. Conclusion
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Major players
y INDIABULLS
y SHAREKHAN
y ANGEL BROKING
y MOTILAL OSWAL
y 5 PAISA
y ICICI DIRECT
y RELIGARE
y INDIAINFOLINE
y HDFC SECURITIES
y DESTIMONEY
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Company Profile :
y Destimoney is one of the leading full service financial organizations in the country.
y Name of the company: Destimoney securities.
y Year of Establishment in India: 2006
y Headquarter: Destimoney securities private limited
y Registered office : Tech web center, A-Wing ,6th Floor, New Link Road , Oshiwara,
Jogeshwari, Mumbai- 400102.India
y Nature of Business: Service Provider
y Services: Depository Services, Online Services and StockMarket Service Provide
y Number of Employees: Over 4500
y Website: www.destimoney.com
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DESTIMONEY
GROUP
DESTIMONEY POINT ANALYSIS
(GlobalResearch Outsourcing)
DESTIMONEY INDIA
SERVICE
(Portfolio Management
Service)
DESTIMONEY ENTERPRISE
(Financial products
distribution, Investment
Advisory, Corporate
Advisory Services)
DESTIMONEY
SECURITIES
(Broking & DP Operations,
Member of BSE,NSE,
NSDL,CDSL
)
Destimoney has four business lines:
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A) Traditional Investment Products
Equity
Direct Equity
IPOs
Equity Mutual Funds My OMFA (Online Mutual Fund Account)
Debt
Debt Mutual Funds
Term Deposits
NCDs
Bonds
Products
23
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Products
C) RiskManagement Products
D) Structured products
Portfolio Management Services (PMS)
Private Equity Funds
Life Insurance
General Insurance
Wills, Trusts and Estate Planning Services
24
B) Liability Management Products
IPO Financing
Loan Against Shares
Loans :1.Housing Loans
2.Loans Against Property
3.Personal Loans
4.Business Loans
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Prime Brokerage
Services
Equities
Equity Derivatives
Commodity Derivatives*
Currency Derivatives
Interest Rate Derivatives
Depository Services
Wealth Management
Portfolio Management
Services
Portfolio advisory
services
Online Mutual Fund
Online IPO
Research
Fundamental analysis
Technical analysis
Industry & Sector
analysis
Investor Conferences
Services
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One of the most competent & tested Online Trading Platform.
Real time streaming quotes & portfolio tracking.
User friendly and fully automated platform.
Single platform to invest in Equity, Commodity, Currency, IPO & Mutual Funds
Integrated real-time payment gateway for lien marking / instant credits via
HDFC Bank, ICICI Bank & Axis Bank, Dhanalakshmi Bank
24 * 7 real-time online back office access to customers
Real time access to research & technical analysis
Online Trading Platform
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Investment recommendations for diverse asset classes and
investment horizons
Intra-day and end-of-day charts
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ADVANTAGESOF ONLINETRADING
Provides Control to Investors Money.
Helps an investor to conduct an extensive financial research of any
company.
investor can review the price history of any stock in chart format online.
Online trading allows instant trade execution
DISADVANTAGESOF ONLINE TRADING
When network crashes, there will be problems
has no idea with whom he is dealing with on the other end
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Software's used for trading:y Odin
y Nest
y Power India bulls
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Requirements for online trading : stock broker
y Permission from stock exchange for net trading
y Net worth of Rs. 50 lac
y Adequate back-up system
y Secured and reliable software system
y Adequate, experienced and trained staff
y Communication of order (trade confirmation to investor by e-mail)
y Use of authentication technologies
y Issue of contract notes within 24 hours of the trade execution
y
Setting up a website.
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Chapter 2:
y Research objective:
y To know about the awareness of the consumers towards stock brokers and
online share trading.
y To compare the services of destimony ltd.with its competitors and to collect
the real time information about the preference level of customers using
demat account ad their inclination towards various other brokerage firms.
y To study about the difficulties faced by clients while trading
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RESEARCH METHODOLOGY
Descriptive Research
Sample size
METHODS OFDATA COLLECTION
Primary data collection
Secondary sources of data
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DATA ANALYSIS AND INTERPRETATION:
Example:-
Que 1) are you aware of online stock trading?
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begin online share trading:
advice by
finanacial
consultants
50 %Online
advertisements
30 %
reference by friend
20%
0%
No. of respondents
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DEMAT account:
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Satisfaction
Level among Customers with current stockbroker
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differentiates Share trading company
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Awareness ofDestimoney company
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LIMITATIONS:
y The time constraint was one of the major problems.
y The lack of information .
yGeographical locations.
y Lack of Homogeneous Data.
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Merits and Demerits:
Merits:-
y Strong Research Team
y Good Technical service
y Good top level management
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Contd..
y Demerits:-
Account opening charge is high.
Advance brokerage scheme.
Lack of Co-ordination.
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Finding & Observations:
y Every trading company have their online terminals for their customers
y With increase in knowledge, people change their perception towards online
trading and they are more interested in these investment oppturnities.
y The number of players is increasing at a steady rate and today there are over
a dozen of brokerage houses who have opted to offer net trading to their
customers
y Lack of awareness among customers towards the company.
y Information plays a vital role in the secondary market
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Recommendations:
y Advertising
y Lowering current charges if possible.
y Efficient work force.
y Real estate investment Advisory to be included.
y The concept of business has changed today, this is a service oriented
industry hence the survival would require them to provide the best
possible service to the clients
y Upgrade the net .
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Contd.
y Provide training to the employees.
y Additional and experienced staff to be provided due to work load
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Conclusion:
y Information provided of proper share price in proper time has too much
value.
y Due to the rising education awareness and use of internet there is a huge
potential for online trading in future and companies must come up with
innovative offerings to capture the untapped market
y With the increase in technology, the awareness towards online share trading
has increased by changing scenario of internet
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THANK YOU