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Tip 2: The biggest tip to give advertisers is to create unique and attention-grabbing ads.
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Tip 3: The way you design, combine words, colours, images and animation are critical
factors in success of your banner campaign.
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Tip 4: When designing your ad it is important to consider both graphic and text. The
pictures and content need to correlate in order to keep the attention of potential
clients.
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Tip 5: Visit other hosting sites that have banner ads, see how they have crafted these
ads.
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Tip 6: Compare your banner ad to other banners. Ask yourself if your ad is as
eye-catching as the one you are comparing yours to.
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Tip 7: If you do compare your ad to others, be sure not to make yours similar. It is a creative way of advertising, use your imagination and
do not shy away from your creative ideas.
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Tip 8: Choose design styles that appeal to you. You will make a lasting impression on traffic if you pay careful attention to detail.
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Tip 9: Less is always more, do not make your ad too cluttered or too colourful. Stick to a
certain number of fonts, colours and designs.
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Tip 10: Limit your use of fonts as too many fonts may become distracting.
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Tip 11: Put your point across and be clear in what you are advertising. Keep words simple
and easy to read. Say it in seven words or less.
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Tip 12: You are limited to a small visual space, using fewer words makes it easier for
you to use larger text that is more eye-catching for traffic.
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Tip 13: Use powerful and creative words. Before choosing the wording for your ad, create a list of enticing words, brainstorm
your ideas.
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Tip 15: Select your images carefully; too few will lead to an unappealing ad. Look through stock photography as you can easily obtain
your images and it is inexpensive.
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Tip 16: Your main objective is to sell your product or service, use strong phrases that
capture the interest of potential clients.
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Tip 17: Ensure that your primary message is pungent as it is the strongest visual element
in your ad.
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Tip 18: Control the file size of your ad. Your ad should not be bigger than 468x60 pixels
and 12kb.
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Tip 19: The easiest way to maintain this size of banner is to limit the use of colour and
graphics.
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Tip 21: Do not overuse animation in your ad. Choose animation that is not too fast; ensure
that it flows at a moderate pace.
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Tip 22: Set your animation so that they stop after 3 cycles as constant animation becomes
distracting.
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Tip 23: Firstly, show the searchers that your advertisement is relevant. Google displays relevant keywords in bold in your advert if
they are present.
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Tip 24: Keep your keyword listings to a minimum. Create a number of ad groups with
short keyword lists rather than a single ad group with a large list of keywords.
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Tip 25: Download AdWords editor, this will copy and paste ad groups easily.
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Tip 26: Create keywords by misspelling them or making them into one word, this will drive more traffic to your site at a fraction of the
cost.
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Tip 27: Include hyphens instead of commas in your campaign, as they are less common and
will more than likely grab the attention of potential traffic to your site.
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Tip 28: Choose inexpensive keywords at first, you do not want to spend unnecessary
money.
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Tip 29: Clean up your account regularly; delete keywords with zero impressions after
two months.
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Tip 30: Start your campaign by bidding high. Your adverts will be seen early in the search results, thus providing optimum exposure of
your service or product.
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Tip 31: Once you have a high CTR (click through rate) you can lower your bids.
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Tip 32: Set a higher budget on a daily basis, higher than Google recommendations. This allows your advert to be viewed at any time
rather than displayed intermittently.
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Tip 33: Do not involve yourself in bidding wars, your CPC (cost per click) will reduce
dramatically.
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Tip 34: Set higher bids on exact matches, this controls the positioning of your advert.
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Tip 35: Set your ads to display in the location where you do business thus decreasing your
wastage.
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Tip 37: Set your adverts to display during operating hours so that your daily budget is
better used.
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Tip 38: Minimize content adverts by setting a lower maximum cost per click budget than
search adverts.
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Tip 39: Regularly check the content sites that Google is displaying your adverts on and stop
those that don’t apply to your product or serve.
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Tip 41: Add negative keywords to your campaign, here you will be saving money and
your ad groups CTR will increase.
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Tip 42: Use patent keyword phrases three times in an advertisement, in the text and display URL, this will increase your CTR.
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Tip 44: Include prices in your advertisement, if your prices are lower than your
competitions and if your competitors do not include prices.
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Tip 45: Include specifics such as percentages, product or service specifications and relevant
names in your campaign.
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Tip 46: Your landing page must be relevant to your service or your product. The landing
page of your site must reflect the keywords you have chosen to trigger your
advertisement.
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