4,5/4,5 CM 4,5/4,5 CM 4,5/4,5 CM 4,5/4,5 CM
Sociedade Portuguesa de Inovação
An Overview of the Chinese MarketAn Overview of the Chinese Market
Sara Medina, Miguel Taborda and Deng Xiaojun
Innovation Knowledge Resource Centre - SPI
30.11. 2005
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
IndexIndex
Part I – China at a GlancePart I – China at a Glance
Part II – SPI’s Beijing Representative OfficePart II – SPI’s Beijing Representative Office
Part III – Project ExamplesPart III – Project Examples
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Part I – China at a glancePart I – China at a glance
i – China Basic Factsi – China Basic Facts
ii – Economic Overviewii – Economic Overview
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Part I – China at a glancePart I – China at a glance
i - China Basic Factsi - China Basic Facts
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Part I – China at a glancePart I – China at a glance
i - China Basic Factsi - China Basic Facts
China is the most populated country in the world (1.3 billion) and has a territory similar to the United States (9.6 million sq km);
Its population grows at an average of 0.6% per year;
60 % of the population lives in rural areas and it is estimated that 10% of the population is below the poverty line;
Its unemployment rate is 9.8% in urban areas (an estimated 760.8 million in 2003);
Substantial unemployment and underemployment in rural areas at 20% (estimate).
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Part I – China at a glancePart I – China at a glance
i - China Basic Factsi - China Basic Facts
Agriculture accounts for 49% of the labour force, Services 29% and Industry 22%;
Inflation is currently 4%;
Major crops and products are (by order of importance): rice, wheat, potatoes, corn, peanuts, tea, millet, barley, apples, cotton, oilseed, pork, fish;
Main export trading partners are: US, Japan, South Korea and Germany;
Main import trading partners are: Japan, Taiwan, US and Germany;
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Part I – China at a glancePart I – China at a glance
i - China Basic Factsi - China Basic Facts
China is the 4th worldwide touristic destination
In the last 25 years China became the 4th world economy
2020: Estimated to be the first: 130 million tourists/year
China: - 20 % of world population USA: - 5% of world population
- 5% of production - 20% of production
- 70% of toys, bikes and DVD players.
- 60% of digital cameras
- 50% of laptop computers
- Until 2010 half of textiles consumed worldwide
Annual growth: 9,5%
Central Planning Economy Market Economy
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Part I – China at a glancePart I – China at a glance
More than 23,5 millions of Chinese work for foreign companies
About 20 millions of Chinese students in Higher Education Institutions
4 million of new graduates entered the job market: 2004• A lot work to foreign bosses
With low salaries, the best Chinese engineers are hired
China has 10,000 multinationals
Chinese are extremely open to foreign products
i - China Basic Facts i - China Basic Facts
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Part I – China at a glancePart I – China at a glance
DumplingsBeijing Opera
Chinese calligraphyChinese calligraphy
Chinese paintingChinese painting
Chinese tea
The game of go
i - China Basic Facts i - China Basic Facts Chinese CultureChinese Culture
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Part I – China at a glancePart I – China at a glance
220 B.C. - The Great Empire Qin united China and
established Qin dynasty, followed by almost 2000
years of federal dynasty;
1912 - Manqing Dynasty (Last Dynasty) replaced by a Republic;
1949 - Founding of the People's Republic of China (Mao Zedong);
1958 - Great Leap Forward (mobilize the peasant masses to increase crop production by collectivizing the farms and use the excess labor to produce steel), resulting serious damage to productivity;
1959 -1961 – Great Famine (consequence of the Great Leap Forward);
1966 - 1976 – Great Proletarian Cultural Revolution (Mao Zedong);
ii – Economic Overview (Key Milestones)ii – Economic Overview (Key Milestones)
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Part I – China at a glancePart I – China at a glance
1971 – China joined in the United Nations
1978 –Launch of economic reforms and opening-up policy, which were implemented first in agricultural sector and then expanded to manufacturing and Science & Technology sectors;
1989 – Tian’anmen Square Event;
1992 – Deng Xiaoping’s tour to South China – Transform the planned system to market-oriented economy;
2002 – Join WTO – Further opening-up to foreign trade and investment and participation in international competition.
ii – Economic Overview (Key Milestones)ii – Economic Overview (Key Milestones)
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Part I – China at a glancePart I – China at a glance
ii – Economic Overview (GDP)ii – Economic Overview (GDP)
GDP has quadrupled since 1978 (USD 1.6 billion in 2004; by comparison USA: USD 10 billion);
In 2004 China was the second largest economy in the world after the USA (although in per capita terms the country is still poor);
Average Annual Growth Rate of GDP: 9.5% since 1978;
Increased GDP has reduced the number of people below the poverty line by 400 million since 1979.
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
China's GDP and GDP per capita
Part I – China at a glancePart I – China at a glance
ii – Economic Overview (GDP)ii – Economic Overview (GDP)
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Part I – China at a glancePart I – China at a glance
ii – Economic Overview (International Trade)ii – Economic Overview (International Trade)
In 2004, China was the 3rd largest merchandise trader in the world after United States and Germany;
The largest source of imports is Japan;
The second largest trade partner for the European Union after the United States;
China replaced Mexico as the second largest supplier in 2003 for the United States market after Canada;
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
2003 Export Value of Principal Commodities
Part I – China at a glancePart I – China at a glance
ii – Economic Overview (International Trade)ii – Economic Overview (International Trade)
Main export trading partners are: US, Japan, South Korea and Germany.
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
2003 Import Value of Principal Commodities
Part I – China at a glancePart I – China at a glance
ii – Economic Overview (International Trade)ii – Economic Overview (International Trade)
Main import trading partners are: Japan, Taiwan, US and Germany.
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Part I – China at a glancePart I – China at a glance
ii – Economic Overview (Emerging Corporations)ii – Economic Overview (Emerging Corporations)
Not only labor-intensive products are emerging;
Huawei (Telecommunication): Selected by British Telecom (BT) as one of 8 preferred suppliers of communications equipment for BT's 21st Century Network strategy;
Lenovo (PC): Acquired IBM Personal Computer Division creating the world's third largest PC manufacturer;
TCL (Consumer Electronics): Acquired Alcatel’s Mobile Phone business and Thompson’s TV Business;
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Part I – China at a glancePart I – China at a glance
China National Offshore Oil - CNOOC (Petroleum): Bid for Unocal with $18.5 billion CASH, a premium of approximately $1 billion above Chevron;
Alibaba.com (B2B E-commerce): World’s largest online marketplace;
GEELY (Car Manufacturer): China’s own brand GEELY has presented its own models at the Frankfurt Auto Show 2005 (established a factory in Malaysia and develops new models in Hong Kong).
ii – Political and Economic Overview (Emerging Corporations)ii – Political and Economic Overview (Emerging Corporations)
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Part I – China at a glancePart I – China at a glance
ii – Economic Overview (Education and ii – Economic Overview (Education and Technology Transfer)Technology Transfer)
Technology transfer - Adoption of the latest technologies as part of an upgrade of the infrastructure is accelerating productivity. Local worker productivity in China is benefiting from knowledge transfer by foreign companies as well as from competitive pressures resulting from foreign investment.
Education - Education standards are improving but still have room to rise. In 2001 less than 70% of Chinese received a secondary education and only 13% received a tertiary education.
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Part I – China at a glancePart I – China at a glance
Top 10 UniversitiesTop 10 Universities
University of Beijing
Tsinghua University
University of Nanjing
University of Fudan (Shanghai)
University of Zhejiang (Hangzhou)
University of Nankai (Tianjin) Xian Jiaotong University Shanghai Jiaotong University Chinese University of Science and Technology (Hefei) University of Zhongshan (Guangzhou)
ii – Economic Overview (Education)ii – Economic Overview (Education)
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Part II – SPI’s Beijing Representative OfficePart II – SPI’s Beijing Representative Office
i – Chief Representativei – Chief Representative
ii – Mission and Objectivesii – Mission and Objectives
iii - Typology of Servicesiii - Typology of Services
iv - Actions and Activities - 2005iv - Actions and Activities - 2005
v - Key Partner Organisationsv - Key Partner Organisations
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
SPI’s Beijing Representative Office began its activities in 2002. Its major activities include: offering consulting services to SPI China’s clients, conducting EU projects in China and providing market-entry service to clients who are interested in developing business in China.
Part II – SPI’s Beijing Representative OfficePart II – SPI’s Beijing Representative Office
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Chief RepresentativeChief Representative
Part II – SPI’s Beijing Representative OfficePart II – SPI’s Beijing Representative Office
Mr. Deng Xiaojun is responsible for representing SPI in the Chinese market. He has developed expertise in a range of activities, including information technology, innovation and technology transfer. Previous to SPI, Mr. Xiaojun worked for several years in the IT sector.
Mr. Xiaojun has a Bachelors degree in Electronic Engineering from the Beijing Transportation & Communication University, and an MBA degree from the School of Economics & Management of Tsinghua University in Beijing.
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Part II – SPI’s Beijing Representative OfficePart II – SPI’s Beijing Representative Office
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
• Beijing is the capital of the People's Republic of China, with 10.6 million permanent residents. The city is the center of politics, culture, and international exchanges, as well as one of the largest metropolis of industry, finance and trade.
• Beijing has a semi-humid climate with clearly cut seasons. Spring and autumn are short while winter and summer are long. The average annual temperature amounts to 13 degrees Celsius.
Part II – SPI’s Beijing Representative OfficePart II – SPI’s Beijing Representative Office
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
A modern city
Part II – SPI’s Beijing Representative OfficePart II – SPI’s Beijing Representative Office
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
View for traveler
Summer Palace
Tian’anmen Square
Great Wall
Tiantan Imperial Palace
Part II – SPI’s Beijing Representative OfficePart II – SPI’s Beijing Representative Office
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Part II – SPI’s Beijing Representative OfficePart II – SPI’s Beijing Representative Office
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Part II – SPI’s Beijing Representative OfficePart II – SPI’s Beijing Representative Office
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Part II – SPI’s Beijing Representative OfficePart II – SPI’s Beijing Representative Office
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Part II – SPI’s Beijing Representative OfficePart II – SPI’s Beijing Representative Office
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Part II – SPI’s Beijing Representative OfficePart II – SPI’s Beijing Representative Office
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Part II – SPI’s Beijing Representative OfficePart II – SPI’s Beijing Representative Office
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
SPI China has as its mission the offering of high quality consulting services to establish or increase the effectiveness of international activities and improve the overall competitiveness of:
Portuguese companies that want to enter or sustain their presence in the Chinese market
Chinese companies that want to approach the US and EU markets
Chinese government agencies and other organizations that want to develop their links with US and European counterparts
International donor organisations supporting Chinese development programs
Portuguese higher education institutions that want to develop their relations with China
ii - Mission and Objectivesii - Mission and Objectives
Part II – SPI’s Beijing Representative OfficePart II – SPI’s Beijing Representative Office
SPI China established in 1999: Shanghai Beijing
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Support the development of business opportunities in China
Represent Portuguese companies in the Chinese market
Organize missions to China
Suppport Chinese companies in approaching the US market
Organize BioGMP seminars in China
iii - Typology of Servicesiii - Typology of Services
Present proposals to FP6 and other National and International Programmes
Part II – SPI’s Beijing Representative OfficePart II – SPI’s Beijing Representative Office
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Office location: Tsinghua University Central Business District: January 2005
Mr. Deng Xiaojun became SPI’s Beijing Chief Representative: September 14th 2005
Sara Medina and Miguel Taborda: bridge with SPI China Office
iv - Actions and Activities - 2005iv - Actions and Activities - 2005
Submission of several proposals involving China:
ChinaFoodNet – Optimising Safe and High Quality Food Supply Chains between Europe and China - February 2005 EuroChinaFoodNet – Optimising Safe and High
Quality Food Supply Chains between Europe
and China - September 2005 ChinaLink – Establishment of Emerging IST
Communities on an International Level with China
- September 2005
Part II – SPI’s Beijing Representative OfficePart II – SPI’s Beijing Representative Office
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
ChinaFrontier – China’s Realities from a Frontier Research Perspective (FP6 – NEST):
New projects:
iv - Actions and Activities - 2005iv - Actions and Activities - 2005
ChinaAgroPlat – Promoting new R&D partnerships and identifying means of implementing and supporting successful cross-border agro-food R&D collaborations between Portugal and China (POCI).
EuroChinaFoodNet – Optimising Safe and High Quality Food Supply Chains between Europe and China (POSC).
Part II – SPI’s Beijing Representative OfficePart II – SPI’s Beijing Representative Office
ChinaFrontier – China’s Realities from a Frontier Research Perspective (POSC).
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
v - Key Partner Organisations v - Key Partner Organisations
China National Food Industry (Group) Corporation
Chinese Academy of International Trade and Economic Cooperation – Ministry of Commerce (CAITEC)
Torch High Technology Industry Development Center, MOST
Tsinghua University
Part II – SPI’s Beijing Representative OfficePart II – SPI’s Beijing Representative Office
Beijing Unirule Institute of Economics
China Centre for Business Cooperation and Coordination (CCBCC)
Shanghai Jiaotong University
Beijing Huabang Food Co., Ltd. (BHF)
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
The Program promotes the commercialization, industrialization and internationalization of high and new technology in conformity with the orientation of the market economy.
Part II – SPI’s Beijing Representative OfficePart II – SPI’s Beijing Representative Office
Torch High Technology Industry Development Center
TORCH, mandated by the Ministry of Science and Technology, is in chargeof the administration of the Torch Program.
The Torch Program is a national guiding program designed to develop new and high technology industries in China. The program was approved by the State Council and was implemented by the Ministry of Science and Technology.
v - Key Partner Organisations v - Key Partner Organisations
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
GLORAD’s mission is to advance progress in science and management in the areas of international R&D management, global technology, and
transnational innovation.
Principal research areas:• R&D and innovation in China• Transnational R&D management and organization• Global innovation, incubation, and technology-based entrepreneurship
Part II – SPI’s Beijing Representative OfficePart II – SPI’s Beijing Representative Office
Research Center located at Tsinghua University, P.R. China.
Research Center for Global R&D Management (GLORAD)
v- Key Partner Organisations v- Key Partner Organisations
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
NFIPC is linking enterprises, institutions, and governments in food industry sectors in China.
Part II – SPI’s Beijing Representative OfficePart II – SPI’s Beijing Representative Office
China National Food Industry (Group) Corporation (CNFIC)
One of the largest Chinese state owned food industry corporations.
National Food Industry Promotion Centre (NFIPC) belongs to the CNFIC, and is supported by the Ministry of Science and Technology.
NFIPC and CNFIC provide consulting services in Chinese food industry sector, helping SMEs increase productivity and developing in overseas market.
v - Key Partner Organisations v - Key Partner Organisations
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Environmental Impact of Trade Liberalization in China: A Case Study on Agricultural Products.
Production and Marketing of Green Food Products in China after Entrance into WTO.
Part II – SPI’s Beijing Representative OfficePart II – SPI’s Beijing Representative Office
Chinese Academy of International Trade and Economic Cooperation – Ministry of Commerce (CAITEC)
CAITEC is a think-tank of the Ministry of Commerce, engaging in research inthe fields of macro and micro economy, trade, investment.
CAITEC has been involved in different food safety related projects:
v - Key Partner Organisations v - Key Partner Organisations
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Part II – SPI’s Beijing Representative OfficePart II – SPI’s Beijing Representative Office
Beijing Unirule Institute of Economics (UIE)
Unirule Institute of Economics was founded in July 1993 and aims at promoting, supporting and also conducting high quality research in economics and other social sciences
Since its foundation, Unirule has been unequivocally pursuing thepractical approach in its research, as opposed to being purely theoretical.
Unirule provides research in public utilities for state and local governments.
v - Key Partner Organisations v - Key Partner Organisations
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Since 2001, it has been listed as Pivot Head Enterprise of Agro- Industrializationin Beijing.
Part II – SPI’s Beijing Representative OfficePart II – SPI’s Beijing Representative Office
Beijing Huabang Food Co., Ltd. (BHF)
Founded in April of 1995, Beijing Huabang Food Co., Ltd. is a large enterprise specializing in the production of fruit juice, with an annual production capacity of 100,000 ton.
The first food and beverage company in China, which has simultaneously appliedand obtained ISO9001: 2000, ISO14001 and HACCP certificates.
v - Key Partner Organisations v - Key Partner Organisations
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Part III – Project Examples Part III – Project Examples
i – ChinaPartsi – ChinaParts
ii – ChinaFrontierii – ChinaFrontier
iii - ChinaAgroPlatiii - ChinaAgroPlat
iv - Approach Strategies to the Chinese Marketiv - Approach Strategies to the Chinese Market
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
The focus of the project is to:
Enhance S&T co-operation with China within the Asia-Europe Meeting (ASEM) framework;
Exchange experiences in the S&T field;
Build bridges between the European Union and China's agro-food processing sectors.
Part III – Project ExamplesPart III – Project Examples
i - ChinaParts (http://www.spi.pt/chinaparts/)
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Long Term impact of ChinaParts:
Providing Chinese companies with a clear path to improve product quality to meet the import requirements of the European Union;
Establishing stronger networks within the food chain;
Strengthening synergies between European and Chinese agro-food stakeholders.
Part III – Project ExamplesPart III – Project Examples
i - ChinaParts (http://www.spi.pt/chinaparts/)
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Warsaw Agricultural UniversityWarsaw Agricultural University PolandPoland
SPISPI PortugalPortugal
China National Food Industry China National Food Industry (Group) Corp.(Group) Corp.
P. R. ChinaP. R. China
Universidad Politecnica de Universidad Politecnica de ValenciaValencia
SpainSpain
Beijing Huabang Food Co. Ltd.Beijing Huabang Food Co. Ltd. P. R. ChinaP. R. China
UnileverUnilever P. R. ChinaP. R. China
ENSIAENSIA FranceFrance
Campden & Chorleywood Food Campden & Chorleywood Food Research AssociationResearch Association
United KingdomUnited Kingdom
University of MilanUniversity of Milan ItalyItaly
China Agricultural UniversityChina Agricultural University P. R. ChinaP. R. China
Ministry of AgricultureMinistry of Agriculture P. R. ChinaP. R. China
Part III – Project ExamplesPart III – Project Examples
i - ChinaParts (http://www.spi.pt/chinaparts/)
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
www.spi.pt/chinaparts/
Part III – Project ExamplesPart III – Project Examples
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
ii - ChinaFrontierChina’s Realities from a Frontier Research Perspective
Part III – Project ExamplesPart III – Project Examples
Frontier research refers to research that goes beyond the boundaries of current ideas – “speculative research”.
Objective: To research China’s science & technology realities as they pertain to the frontiers of research.
Project Partner: TORCH High Technology Industry Development Center
Subcontracted services: Research Center for Global R&D Management
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Part III – Project ExamplesPart III – Project Examples
Specific Objectives:
Identify relevant Chinese S&T entities and conduct interviews with leading Chinese stakeholders
Map Chinese policies and programmes established to foster research activities that represent the frontiers of research
Establish a basis for the European Research community to monitor research activities in China that go beyond the boundaries of current ideas
Disseminate findings to NEST representatives, relevant DG Research representatives and the European Research community to encourage cross-border networking
Stronger relationship between the European and Chinese research communities
ii - ChinaFrontierChina’s Realities from a Frontier Research Perspective
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Part III – Project ExamplesPart III – Project Examples
Dissemination Activities:
Project Brochure
Project Website
Network of Key Chinese Stakeholders Database
China Project Workshop
European Project Workshop
Emailing Activities
Project Seminar
ii - ChinaFrontierChina’s Realities from a Frontier Research Perspective
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
iii - ChinaAgroPlat
Direct result of a successful cooperation started with an international project entitled ChinaParts, which was coordinated by SPI
Build bridges between the Portuguese and the Chinese agro-food sectors, while further developing existing scientific and technological knowledge
Part III – Project ExamplesPart III – Project Examples
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
iii- ChinaAgroPlat
Establish a cross-border agro-food R&D platform strategy, aimed at promoting new R&D partnerships and identifying means of implementing and supporting successful cross-border agro-food R&D collaborations between Portugal and China;
Part III – Project ExamplesPart III – Project Examples
Planned activities are structured into the following workpackages:
• Project Workshop in Portugal;
• R&D Platform Communication Structure;
• Support to the Establishment of R&D Cross-Border Collaborations;
• Portuguese Delegation Mission and International Workshop in China;
• Cross-Border Agro-Food R&D Platform Strategy.
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
iv - Approach Strategies to the Chinese Marketiv - Approach Strategies to the Chinese Market
Assist clients interested in initiating or strengthening international activities and establish a presence in foreign markets;
Support clients in reaching new international markets, partners or collaborators, supporting their business needs;
Perform comprehensive market studies that provide the necessary information for clients to make market decisions with a high degree of confidence;
Part III – Project ExamplesPart III – Project Examples
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
iv - Approach Strategies to the Chinese Marketiv - Approach Strategies to the Chinese Market
Identification of Chinese cork stoppers buyers and establishment of the first contact for future cooperation;
Organization of a visit to China, allowing the Portuguese company to contact directly the potential Chinese buyers;
Provided all the support and accompany the Portuguese company to the meetings with the potential Chinese buyers.
Support promotion and commercialization of cork products in China
Part III – Project ExamplesPart III – Project Examples
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Approach Strategies to the Chinese MarketApproach Strategies to the Chinese Market
Part III – Project ExamplesPart III – Project Examples
An Overview of the Chinese MarketAn Overview of the Chinese Market Sara Medina, Miguel Taborda and Deng Xiaojun
Porto - Portugal
Edificio “Les Palaces”
Rua Júlio Dinis, no. 242, 208
4050-318 Porto, PORTUGAL
Tel: 22 607 64 00
Fax: 22 609 91 64
TagusPark
Núcleo Central, 232
2780 - 920 Oeiras, PORTUGAL
Tel: 21 421 22 49Fax: 21 421 12 01
Beijing – P.R.China
China Garments Mansion, No. 915
Jianguo Rd., ChaoYang Dist. Beijing 100020
CHINA
California - USA2102 Business Center Drive, Suite 220E
Irvine, CA 92612 USA
Tel: +1 949 253 5702
Fax: +1 949 253 5703
Maryland - USA5523 Research Park Drive, Suite 325
Baltimore, MD 21228 | USA
Tel: +1 443 543-5530
Fax: +1 443 543-5533
Lisbon - Portugal
www.spi.pt
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