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WELCOME…!!

BUSSINESS PLANAn innovative approch of the young drinkers

for the elders and ladies

CALLING HEAVEN

Company introduction

MISSION STATEMENT

• To facilitate the liquor lovers with service of free liquor home delivery, right at there door steps so as to make the lifestyle comfortable and make there events memorable and enjoyable

USP OF THE CONCEPTPRODUCTS ARE NOT UNIQUE BUT OUR SERVICES ARE UNIQUE OF ITS KIND BECAUSE NO COMPANY PROVIDES AS SUCH UNIQUE SERVICE RIGHT AT THE DOORSTEP.

GOOD FOR OLD AGE PEOPLE AND LADIES AS THEY AVOID TO GO TO PURCHASE LIQUOR FROM MARKET.

SERVICES ARE PROVIDED ABOVE Rs. 1000 AT FREE OF COST.

THIS SERVICES CAN ALSO BE USED AS A GIFT OPTION.

STATISTICS

• 1.5 crore sales per day in Delhi• 3.5 lakh cases are sold per day• 300DTTDC outlets in new Delhi• 30 private outlets• Delhi government earn 900 crore through

liquor• Growth of liquor industry is 35-40%• 21dry days in Delhi

Legal Obligations

• Need to get registered under Delhi shops and established act

• Need to get registered under partnership act 1932

• Logo registration• 500 sq feet space area for each outlet• Need to follow the dry days close• Bound to sell under l-53• Time to book order from 10 am to 10 pm

MANAGEMENT STRUCTURECORPORATE OFFICE

VIKRAM SINGHAVINASH CHOURESUNIL BISHNOI

(Inventory ,Accounts,Tele calling)

SARITA VIHAR OUTLET

2 DELIVERY BOYSSUJEET, SHOBHIT

1 OFFICE STAFFDr.KADHAYAN

CP MARKET OUTLET

2 DELIVERY BOYSKALWAAR, MANGAL

1 OFFICE STAFFMANVENDRA

WARE HOUSE

1 SECURITY UDIT

1 DRIVERDEEP

PRODUCT & SERVICES

PRODUCTS

• LIQUOR (RUM,VODKA,GIN,WINE BEAR,WHISKY,CHAMPAGNE)

• SODA BOTTLES.• WATER BOTTLES.• SNACKS.• COLD DRINKS.• MOUTH FRESHNERS.

SERVICES

• HOME DELIVERY OF LIQUOR. RIGHT AT THE DOOR STEP. THROUGH TELEBOOKING. FREE HOME DELIVERY. • WALKIN AND TAKEAWAY SERVICE.

Target market

• Older people• Age group 35 &above• Ladies• Party lovers

Competitors

• DTTDC Liquor outlets(300)• Private liquor shops• Bars• Pubs• Unorganized liquor vendors

Marketing and sales

Co branding with major liquor brands like-• Bacardi – Martine India LTD• Gemini distillers• Radico khaitan LTD

Marketing Tools

• Hoardings• Glow sign boards• SMS• Direct mailing• Pop ups• Paper advertisements

Strategies Adopted

• Discount coupon on sale of more than Rs 2500• Gift vouchers in the festive seasons• Membership cards• Discount on local brands

Operations

• Company itself supply liquor to our warehouse• As per the needs it will be further delivered to

the concerned outlets• Quick & Prompt services• Can be purchased from other outlets if

necessary• Computerized receipt generation

Home Delivery

• Order taken on phones with full address • Confirmed to the clients • Computerized receipt generated• Handed over to delivery boy with all

particulars• Delivery made within normal approaching

time• Acknowledgement received

Future Development

• Long term goals• Planned to associate with Chadda group • To come up with other outlets in Delhi and

other parts the country• Online service offering

FUTURE DEVELOPMENTS

• In the coming 10 years• To establish our own distillery• Along with to be in in the market as dominos

and pizza hut are famous for their fast delivery same for the liquor field

• To come up with bars and pubs

FINANCIALS

INVESTMENTS• TOTAL MONEY TO BE INVESTED IS Rs. 50

LACS.• EACH PARTNER GIVE US Rs.10 LACS.• Rs.20 LACS LOAN TAKEN FROM BANK.

COST INCURRED • RENT IN ADVANCE FOR TWO OUTLETS AND ONE GODOWN IS Rs.90,000.• Rs. 20 LACS FOR INVENTARY (20/2 =10 LACS PER OUTLET)• Rs. 2 LACS FOR LICENCE.• Rs. 2 LACS FOR RENOVATION OF OUTLETS.• Rs. 1 LAC FOR DOWNPAYMENT OF VEHICLES.• RS. 80,000 FOR COMPUTERS.• Rs 2 LACS FOR MARKETING.• Rs.1 LACS FOR FREEZERS.• Rs. 10 LACS FOR SECURITY DEPOSIT FOR GOVERNMENT.• Rs. 1 LAC FOR SOFTWARE.• Rs. 5 LAC IN BANK ACCOUNT.• Rs. 430000 (Contingency fund)• TOTAL COST =Rs.50,00,000.

Operational cost per day (in Rs)

• Salary of 4 delivery boys @1200• Salary of 2 employees at outlets @700• Salary of 2 employees in warehouse@ 500• Salary of accountants@ 500• Salary of inventory managers @500• petrol of 4 vehicles @1600• Security person at warehouse @200• Other miscellaneous expenses @3000• Rent of 2 outlets & warehouse @3000• Expenses in corporate office @1200• Sum total =Rs.12200/-

Revenue generated per day

• Each outlet sales =Rs.75000/- per day • Profit margin 15%• Profit 22500 from 2 outlets(excluding taxes

and operations cost)• Total profit per month 675000

Profit Generated per month excluding taxes

• Gross profit=Rs.675000/-• Total expenses incurred =Rs.366000/-• PBT (675000 – 366000)• PBT = Rs.309000/-• After tax payments @12.5% profit generated is

Rs.270375/-• Repayment of loans Rs 40000/- per month @ 12

% at the bank• Profit after repayment of loans Rs 230375/-

Consumption of liquor is injurious to health

THANK U