43 actionable stats to move your marketing forward
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The Digital Marketer Report is jam-packed with insights to help you create intelligent interactions with your customers, every time. Benchmarks, trends and expert analysis from our global survey of 1,000+ marketers, data from our clients and consumer research
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90% of marketers who have taken our Marketing Sophistication CurveSM online assessment struggle to move beyond single-channel marketing programs and optimize their marketing across channels or around the customer
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As few as 4% of brands perform integrated cross-channel marketing 67% report having siloed marketing activities
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No single customer view is the biggest barrier to cross-channel marketing
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Fully integrated marketing teams have risen from 28% to 35% this year, but siloed teams
are also up from 27% to 33% Tweet it!
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Despite 65% of all marketers working in siloed teams, only
23% of leaders named organizational structure
as a top challenge Tweet it!
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31% of senior marketing leaders named marketing
automation as a top challenge
36% have made it a top priority for 2015
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25% of marketers said one of their top barriers to cross-channel marketing is
“no clear roadmap — unsure of what to do next”
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45% of companies collect data via mobile – be it a mobile website, app or both
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97% of companies suffer from common data errors
61% of companies named human error as a top reason for data inaccuracies
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On average globally, companies believe that 23% of their annual budget is wasted
due to poor data quality Tweet it!
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Only 35% of companies manage their data centrally
through a single director
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29% of marketers who enrich their data with third-party data only add one type of data
One-quarter don’t enrich with any kind of third-party data Tweet it!
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39% of marketing leaders around the globe cite profiling
as a top challenge
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195 million U.S. adults are now digital (84%) Tweet it!
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64% of today’s consumers use 4 or more different devices on a daily basis
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82% of marketers around the world
report that they are personalizing
communications with their customers
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Smartphone usage for Millennials is nearly on-par with TV
Gen X isn’t far behind
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The smartphone is the #1 device for consuming streaming or downloaded video content
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7.3% of U.S. households (8.6 million homes)
are considered “cord-cutters,” up 71% from 2010
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43% of Millennials prefer to use the internet on a mobile device
They average 14.5 hours a week on their devices
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69% of online adults say they use their phone or computer at least somewhat often while watching TV
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In the U.S. almost 30% of web page
visits across all industries are made via a mobile device
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71% of brands have mobile sites, up 10% YoY
Brands are 31% more likely
to have a mobile site than a mobile app
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Mobile ads have twice the click-through rate of desktop ads, but their average interaction time spent
is about one-tenth of desktop Tweet it!
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Welcome emails triggered in real time versus a batched method
receive 10X the transaction rates and revenue per email
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Thank-you emails have delivered as high as 8X revenue per email compared to regular
promotional emails Tweet it!
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22% of marketers in our global study use closed-loop single-campaign measurement —
17% don’t track attribution at all
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Want more? Get expert insights on how to get your
marketing strategy to the next level
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Download The 2015 Digital Marketer Report
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