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Page 1: 4 Ways To Increase Profits, Perfermonace and Sales

4 proven methods toincrease your business’s success.

Page 2: 4 Ways To Increase Profits, Perfermonace and Sales

Increase sales & profits

Would you be happy with more profitable sales?

Would you like to increase customer/client satisfaction?

Would you like to increase brand awareness?

Would improved employee morale improve your profits?

www.promotingmybrand.com

Page 3: 4 Ways To Increase Profits, Perfermonace and Sales

Create Incentive programs to increase sales.

Successful incentive programs reward immediately! As a rule, the faster the reward is delivered, the greater the enthusiasm for the incentive program.

Give your sales staff a reason to get out there and sell, sell, sell.

www.promotingmybrand.com

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Page 4: 4 Ways To Increase Profits, Perfermonace and Sales

Incentive Program Return on Investment

www.promotingmybrand.com

1 2 3 4 5 6 $-

$5.00

$10.00

$15.00

$20.00

$25.00

Invest

ROI

$3.50

$7.00

$10.50

$14.00

$17.50

$21.00

InvestROI

Page 5: 4 Ways To Increase Profits, Perfermonace and Sales

Provide Customer rewards for referrals and to increase

repurchase?A well executed customer loyalty program can deliver a substantial array of strategic benefits.

A recent study conducted by Maritz Research indicated that out of 1,205 adults polled, 49% participate in some form of customer-reward program. 80% indicated they do more business with companies because of reward programs.

www.promotingmybrand.com

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Page 6: 4 Ways To Increase Profits, Perfermonace and Sales

Target market to the most likely buyers of your products/services to

create new customers.Determine who is your best customer, who can afford and consistently buys or needs your products and/or services.Design a mail piece that provides data on solutions that meet their needs and target market.Arrange for consistent, repetitiouscontact with this target market,educate the potential client on your product and service.

www.promotingmybrand.com

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Page 7: 4 Ways To Increase Profits, Perfermonace and Sales

www.promotingmybrand.com

Page 8: 4 Ways To Increase Profits, Perfermonace and Sales

Recognize your employees for their contributions!

Incentive programs can improve communication and build positive attitudes of employees who are assigned to do the same tasks. These programs always improve productivity, which leads to higher profits.

www.promotingmybrand.com

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Page 9: 4 Ways To Increase Profits, Perfermonace and Sales

“There are two things people wantMore then Sex & Money…

Recognition & Praise”

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Page 10: 4 Ways To Increase Profits, Perfermonace and Sales

Get results! Happy employees increase customer satisfaction

When you recognize people effectively, you reinforce the actions and behaviors you most want to see people repeat. Employees feel cared about and appreciated. It may see simplistic, but people who feel recognized and cared about are more productive.

www.promotingmybrand.com

Page 11: 4 Ways To Increase Profits, Perfermonace and Sales

1Does your incentive program increase sales?

2 Is your customer rewards programs increasing repurchases

and referrals?3

Do you target market the most likely buyers of your product/service ?4

Have you recognized staff/team members for their contributions? Happy employees increases customer satisfaction.

In summary, 4 methodsto increase business success.

www.promotingmybrand.com

Page 12: 4 Ways To Increase Profits, Perfermonace and Sales

You Ask

“Why should I put my logo on a pen or keychain? Nobody remembers

the name of the company that advertises on those tchotchkhes.”

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Page 13: 4 Ways To Increase Profits, Perfermonace and Sales

Solution = End users remember the brands on the items they’ve received

Weara

blesBag

sCap

sSh

irts

Awards

Writi

ng Instr

umentsCups

Calendars

Desk Acce

ssorie

s0%

10%20%30%40%50%60%70%80%90%

100%94% 90% 89% 87% 85% 85% 84%

69% 69%

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Page 14: 4 Ways To Increase Profits, Perfermonace and Sales

Cost per Impression/Total Impressions

Cost per impression Total ImpressionsCAPS; $0.002

BAGS; $0.002

WRITING IN-

STRU-MENTS; $0.002

CALENDARS; $0.003

CUPS/MUGS; $0.004

SHIRTS; $0.005

DESK/OFFICE ACCESSORIES; $0.007

CAPS

BAGS

WRITING INSTRUMENTS

CALENDARS

CUPS/MUGS

SHIRTS

DESK/OFFICE ACCESSORIES

0 2000 4000 6000 8000 10000

3380

8927

1561

1725

1782

2482

1676

Page 15: 4 Ways To Increase Profits, Perfermonace and Sales

• Link your brand’s image to a useful tool.• Your logo has the potential to be seen every time a desk

accessory, mug, useful tool is used.• Reward your best customers with a distinguished product

that can be a topic of conversation.• Leave a fun product behind instead of your business card,

it’s a GREAT icebreaker.• A good advertising product can last decades!

www.promotingmybrand.com

Page 16: 4 Ways To Increase Profits, Perfermonace and Sales

Solutions is our middle name!

Carol Lamberson Floyd Lamberson262-620-0941 262-620-0940 www.promotingmybrand.com

The success of a business depends on the positioning and execution of its marketing strategy. With our expertise and wide variety of innovative and creative solutions, we can help you promote your brand message more effectively and economically. From print and promotional products to electronic communications, we’ll help create the integrated mix that will take your ideas and initiatives to the next level.

Page 17: 4 Ways To Increase Profits, Perfermonace and Sales

What is your #1 priority expenditure for 2011

Staff

Technology

Advertising/Marketing

Equipment/Infrastructure improvements

New Product development

New Business development

Insurance

Nothing

0% 5% 10% 15% 20% 25% 30%

10%

4%

23%

9%

5%

24%

2%

22%

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