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How to G-R-O-W
In business there are 4ways to grow revenue
Here’s how it is done
Revenue
Get more customers
$ $
2.5xGet BIGGER
orders
New Customers
Bigger Orders
Repeat Orders
Price Increases
Looking to grow your revenue? Please contact Chris Dunn Consultingwww.chrisdunnconsulting.co.uk ©Chris Dunn Consulting 2016
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Increase prices
$
Get repeat orders
More customers Repeat orders
75% of Zappos sales are from repeat customers
Who spend more than new customers
26%
Bigger Orders Increase Prices
Which strategy to use?
Where a company has an innovative ordisruptive business model or a clearcompetitive advantage
£
€
¥
Where a company has extra services orhigher value products to offer throughcross selling or up selling
Where a company has consumableproducts or a recurring service suitablefor subscriptions or loyalty programs
Where a company has a product orservice with inelastic demand, inertiaor high switching costs
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