CENTRO IN 2016
WE HAVE DELIVERED GREAT RESULTS FOR:2,000+ Agencies
6,000+ Brands
200,000+ Campaigns
NATIONAL TOP 10
SPENDER IN DIGITAL MEDIA
$375MM+DIGITAL MEDIA
SPEND LAST YEAR
INNOVATORSIN AD
TECHNOLOGY
650+CENTRONS IN
37 NORTH AMERICAN
OFFICES
VIEWERSHIP IS SHIFTINGQ3’15 compared to Q3’14
Source: Nielsen Q3 ‘15 Total Audience Report (n/a: unstable data for Adults 65+ smartphone viewing & not available for Kids or Teens)
Adults 25-34 Adults 35-49 Adults 50-64 Adults 65+Adults 18-24Teens 12-17Kids 2-11
n/a n/an/a
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Source: eMarketer, October 2015
US CONNECTED TV USERS, BY DEVICE (2015):
Blu-ray players
28MMSmart
TV
35MMOver-the-top
devices
63MMGaming
consoles
52MM
56% OF HOUSEHOLDS HAVE A CONNECTED TV
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of tablet owners watch video on their device63%
people consume video on a smartphone1 IN 3
Video advertising on mobile grew 80% last year
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Source: eMarketer
HOW WE VIEW VIDEO IS EVOLVINGACROSS EVERY SCREEN
22% 32%29%
Source: eMarketer, June 2014 (% time spent with digital video)
17%
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DIGITAL VIDEO INVESTMENTIS EXPLODING
Digital video investment in billions
$5.24
$7.46
$9.59
$11.43
$13.05
2014 2015 2016 2017 2018
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Digital Video projected to be a
industry by 2018 $13.05B
Source: eMarketer, US Ad Spending 2015
Sources: AOL State of the Video Industry, 2015
ADVERTISERS ARE SHIFTING TOWARDTOTAL VIDEO STRATEGIES
of marketers shifting TV dollars toward digital channels are moving those budgets to video88%
BUT WAIT, I’M STILL CONFUSED…
IS VIDEO A FORMAT, A CHANNEL, OR SOMETHING ELSE?
Format for sure
Channel – it’s something I tune into
I thought it was digital inventory?
a
b
c
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IN-STREAMStandard and Interactive
Shown before, during, or after video content within a player environment
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WHY YOU SHOULDCONSIDER IN-STREAM
Reaches viewers while they’re already engaged
Best format option for repurposing TV spots
Drives brand engagement with optional interactive elements
Viewed as the most premium video ad format
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INTERSTITIAL
Plays between page loads, upon app load, between game levels, or periodically during app use
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WHY YOU SHOULDCONSIDER INTERSTITIALS
Dominates a consumer’s screen
Forces consumers to see the ad due to its disruptive nature
Engages viewers who choose to stick around and watch vs. close out or skip
Enables increased scale of pre-roll buys through DSPs and ad networks
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WHY YOU SHOULD CONSIDER IN-BANNER
Allows for greater video inventory scale
Pricing is more in line with static banners or rich media formats
Enables long-form video ad lengths
Offers expandable options that encourage engagement
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WHY YOU SHOULD CONSIDER IN-FEED
Offers larger player sizes than in-banner units but with similar scale opportunities
Typically forces viewability with player functionality
Feels more native to an editorial environment with contextually relevant placements
Creates a seamless ad experience within mobile/social platforms
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There’s not a one-size-fits-all approach to video
Test and Learn
Follow the ViewerWe’re living in a multi-screen,cross-platform world
Empower teams to rethink their approach based on video consumption today
Get Creative
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March 16th - Mobile
March 30th - Ad Fraud
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