Find. Create. Increase.TM
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We Know What Keeps Sales Leaders
Awake At Night.
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Increasing Revenues 63%Sales Effectiveness 50%Growing Market 39%Optimizing Lead Gen 31%Reducing Sales Cycles 18%Growing Channels 13%
CSO Insights, 2009 Sales Performance Optimization Study
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Sales Leadership is a Tough Job.
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97% of CEOs interviewed planned on increasing
revenue this year.
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67% of CEOs plan on increasing revenue while
REDUCING sales headcount.
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52% of Forecasted Opportunities Never Close.
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One/Third of Most Sales Teams Turn Over
Annually.
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35% of Leads Come From Marketing65% Are From Somewhere Else
“Most companies have a problem maintaining accurate customer contact
data and an even greater problem doing so for prospect data.”
2009 Lead Generation Optimization report,
CSO Insights
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“In the past, for a $10 million quarter we needed a $30 million pipeline.
Today we might need $50 million.”
Optimizing Sales Performance 2009, CSO Insights Five New Sales Truths, Rick Cobb, Sales EVP
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Sales Leadership Is Tough.
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To Succeed, Sales Leaders Need
Three Things.
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#1. More qualified leads.
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#2. Increased win rates.
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#3.Faster sales cycles.
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Sales Leaders Need Three Things.
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That is what 3forward delivers.
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3forward helps companies find and
create leads, increase wins and accelerate sales.
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Our offerings are the Playbook
for successful sales leaders.
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We Find and Create Leads Basic Sales Readiness Lead Generation Plans Target Identification and Tailored Lead Lists Lead Generation Execution Market Entry Strategy Anchor Client Pursuit Strategy and Targeting
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We Increase Wins Prospect Profiles and Tracking Competitor Analysis and Tracking Pursuit Support
Qualifying
Opportunity Development
Client Acquisition
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We Accelerate Sales Sales Strategy Design and Support Market Presence and Relationships Research and Analytics People and Process
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3forward Founders
Dan HudsonPresident30 years executive sales leadership
Built and led national sales teams, created new markets, expanded relationships and developed indirect channels .
Experience in technology, healthcare, IT services, outsourcing, telecommunications, computing hardware and financial services.
Matt SmithExecutive Vice President 25 years sales & marketing management
Led sales teams, opened new markets and channels, developed and implemented marketing strategies, established alliances.
Experience in IT services, outsourcing, pharmaceuticals, banking, transportation and software.
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“Globalization and the loss of legacy means of competitive advantage are
putting the sales force on notice that it must be a strategic difference or else
the corporation loses.”
Sales Benchmark Index, strategic advisory firm
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Are You Sales Ready?
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We Can Help.
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Sales 2.0New Tools
Sales Leaders BlogCase Studies
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Find. Create.
Increase.
Copyright 3forward, 2009
@www.3forward.com
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