1. Make your post easy
to share!Use like
and share buttons.
2. Search on social feeds for questions your post answers.
Then share!
3. Book-mark post
with services like Onlywire.
4. Make a
slideshare presentation from post.
5. Use the
post as an article in a print maga-
zine.
6. Make a
video with Brainshark.
7. Create a banner on
your site for the post. 8.
Print in an offline
newsletter!
9. Send in a personal email to
help a client.
10. Email in a
newsletter.
11. List post in
your email signature.
12. Segment
post and add to a drip marketing
campaign.13. Use the material in
a live lecture or
presentation.
14. Create
a podcast
15. Use the post as a chapter in a
guide.
16. Use on
your resource page
or FAQs.
17. Keep links on your desktop
for easy sharing with
clients.
18. Use
sources to impress! Memo-rize quotes and
figures.19.
Post in a Squidoo
lens.
20. Read to someone
outside your industry to gauge clarity.
21. Add as “related
info” on a product page.
22. Upload
post to docu-ment sharing
sites. 23. Optimize
your post for mobile devices.
24. Use a widget on
your site for “top post in X
category.”
25. Use your post as a
landing page for a paid search.
26. Make the
second half private and monetize the
post.
27. Reference post on the phone with a poten-
tial lead.
28. Write post
about a company or person to
leverage a new contact.
30. Use the post as a sample to get syndi-
cated.
29. Create
an updated version every six
months.
31. Rewrite for a guest post.
32. Revamp the core
content for a different audi-
ence.
33. Create a worksheet or
add to a workbook.
34. Quote your best advice
from the post around your
site.
35. Segment for a specific audience and use on a microsite.
36. Keep track of comments and leverage them for an
updated version.
37. Turn your post into a fun
infographic!
Content Marketing Land
Adven
tures in
37 WaystoRepurpose a Blog Post
Start
Finish
Social Media
City
The Fieldsof Tech
The Forestof Design
E-mailJunction
The Libraryof Knowledge
The Path ofAdvanced Writing
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$
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FinancialAlley
EqualsMoney.com
There are good posts, and then there are gems!
If you have a post that you particularly love, why not
repurpose it?
If your business caters to the offline world,
why not create a simple newsletter?
Segment a post and share small pieces over a few weeks
with drip marketing!
Use your post as a resource when clients and costumers need
information.
Use your post to increase your leads and professional contacts.
Is your post mobile-ready? According to LA Times, 25% of
Americans over 16 own a tablet!
Upload your post to sites like Scribd and
DocStore to make it easy to find!
Blogging is vital to the success of your site and business. It doesn’t take long for your star posts to gather dust, but you can use these tools to keep the really good ones alive and kicking!
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