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Social media today!
Facebook hitting 500 M
Users – 6/10
132 M Monthly Active Users
MySpace- 250 million!
India ~ 18 M on Facebook
Total Internet Population - ~ 1.8 Billion – 3/2010
Users on Social Media ~ over 67%
2009 – A Watershed
• Social Media has become #1 application over E-mail in May 2009
• Social Media overtakes Enterprise Software in investment and user base
- Nielsen Online
“3rd
Largest
Country”
20th Century Marketing Approach
• “Spray and Pray” approach
• Focus on transaction
21st Century makes a Paradigm shift!
• Engage in Conversations
• Build Communities
• Listen to your Communities
• Focus on Users and Communities
24%
11.10%
10.80%
5.50%
5%
4.70%
4.50%
4.40%
4%
3.90%
3.80%
3.40%
3.10%
11.70%
0% 5% 10% 15% 20% 25% 30%
Yahoo!Bookmarks
MySpace
Windows Live
Delicious
Digg
Google Bookmarks
Yahoo Buzz
stumbleupon
Bebo
Others
Leading Online Services used to Share Online Content Worldwide – July 2009 - % share
89% online
content is
shared
through
Social Media
Facebook,
Twitter, MySpace
are used by 40%
Facebook share increases to over 40% in Mar 2010
11.70%
33.70%
26.40%
28.20%
18-24 yrs
25-36 yrs
37-44 yrs
45-55 yrs
Age Group
Asia35%
North Americ
a25%
Europe, MEA28%
Carribean & Latin
America
12%
World-wide Social Networking Users
Source RazorFish Feed Report 2009
Users below the age of 24 drops to 27% on Facebook in Mar 2010
32.90%
36.90%
6.20%
18.20%
5%
0.70%
Current Customer
Exclusive Offers/Deals
Friends of Fans
Interesting Content
Service, Support or Product news
Other
Primary Reason to "Friend" a Brand
97%
70%
67%
65%
73%
44%
37%
Search a Brand
Read Corp Blog
Video on YouTube
Played a Branded Game
Posted a Review
Looking for Deals on Twitter
Looking for Deals on FB/Mysp
Interactions
Source RazorFish Feed Report 2009
Build a Community around a brand and engage in interactions
Viral Social Apps for reach and velocity to acquire Fan base
Facebook users spend an Avg. of $ 71 more than non-FB Fans
68% of FB likely to recommend
38% likely to accept a recommendation
44% willing to try a brand being used by a friend - Syncapse.com
Copyrights 360BuzzAds 2010 7
74%39% 34%
10%
Social Media
Virtual Events
Mobile Channels
Other
Emerging Channels for Lead Gen in 2010 - US
Source- Emarketer.com
57%
68%
51%
26%
43%
33%38%
45%46% 44%41% 41%
Company Blog
Facebook Twitter LinkedIn
Cust. Acquisition channels – North
America – Jan 2010
B2C B2B Total 56%
22%
15%11%
8%5%
2% 2%
31%
Sites Used regularly by Online US Shoppers –
Dec 2009
Copyrights 360BuzzAds 2010 8Source- Emarketer.com
71.8443.71
13.576.79 0.47
Avg. Value of Fan –USD 136.38
Spend
Loyalty
Recommendations
Earned Media Value
Cost Offset of Fan Acquisition
Deriving Fan Value
•SOCIALTrac Report 2010 – by Syncapse.com
1. Product Spending:
• The ability to understand the methodology of increasing product spending.
2. Loyalty:
• The ability to understand the available means to influence and promote brand loyalty within a target audience.
3. Propensity to Recommend:
• Probability and propensity for word-of-mouth recommendations leading to sales.
4. Brand Affinity:
• The impact on brand perception and recall.
5. Media Value:
• Efficiencies of earned reach and frequency via the Facebook platform.
6. Acquisition Cost:
• Efficiency of Fans in enticing others to participate and drive organic membership
Copyrights 360BuzzAds 2010 9
67
61
50
27
63
75 73
43
Heavy Medium Light Non-Visitors
US
D
Avg. Online Spend - US, by time spent
Facebook Twitter
91%
85%80%
72%71%
60%
51%49%
40%36%
Tools Used
87
30
99
50
Mean Amt Median Amt
Avg Amt spent on Virtual goods – N. America in USD
2009 2010
13
25 2
21
9 31
07 4
07
0 50
47 6
00
6
Virtual Goods Revenues - in Million USD
2010
31% users bought Virtual Goods on Social networks
29% users bought on Social Network Games
Limitation of WoM :
Reach & Velocity for WoM
WOM - Largest factor for Conversion!
Conversion Rate : 90%+
Direct Marketing : 30-40% is second! Social Media delivers Reach
& Velocity to Word of Mouth!
Build 1-to-1 engagement with your customers !
© Compusol Software 14
Viral Social apps propagates conversation
to build a community
Reach Fans and Friends of Fans
Approx. 5-30% of Friends link back to page
Mobile Integration
Targeted engagements
Build Word of Mouth Campaigns with high
Velocity and Reach
COMMUNITY APPS
Invites, Gifts, Greetings
Trivia, Quotes,…
Contests, Text based
Treasure hunts
Surveys, Quizzes and
Polls
Feedback cum Rating
Viral File, Video & Photo
shares
Store Locator
TRANSACTIONAL APPS
Discount Coupons
Cash Vouchers
Group Buying
Tickets
Sweepstakes
Shopping Catalogs
E-commerce
Transaction Fee per
transaction
CRM INTEGRATION
Single Sign On for Users
and customers across
Social Media and CRMS
Capture Social Media
Interactions for Lead
Generations and
Promotions
CRMs : SalesForce.com,
Siebel, SAP, etc
SOCIAL GAMING
3D animated Gaming on
Drive Virality and Micro-
transactions
Integration with CRMS
through 360BA
Framework
Platforms supported:
iPhone, Wii
Loyalty and Rewards
Geo- Targeting
Integrated Payment Gateway
Analytics and Reporting
Custom Reports
Cross Media Messaging & Alerts
Notifications, E-mail and SMS
Web Services based Extensible Architecture
Social Media Standards
Privacy Policies adhered across Networks
IAB Standards
• User Clubs
• Contests
• 3D Branded Games
• CSR
Branding
• Promotions
• 3D Branded Games with Promotions
• Group Buying
• Loyalty and Rewards
Customer Acquisition
• Loyalty & Rewards
• Issue Resolution
• CRM Integration
Customer Support
Facebook Connect
Single sign On to CRM and Facebook
CRM to capture Customer interactions
▪ Content Share
▪ Loyalty and Rewards
▪ Promotions
Invites & Events
Facebook Fanbox on Portal
Facebook LiveStreams on Portal ▪ *Requires Portal with Login/Authentication and Database
Integrate Twitter
Account with
Facebook Page
Cross Network
Content sharing
▪ Comments, Likes, etc.
▪ Canned Messages
Favorites, followers,
friends, etc.
YouTube
Video sharing
Rating, Comments,
Shares, etc, between
Facebook and
YouTube
Transactional Apps
Subscription per App
Payment Gateway
integration
Transaction Fee
Community Apps
Annual Subscription
per App
Branded Games
Custom Development
CRM Integration
Custom Development
SalesForce.com –
SaaS model
Bespoke Applications
Optional
Based on Feasibility
and Requirements
Subbu Jois
+91 99451 03337
Compusol Software Pvt. Ltd.
www.compusol.in
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