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A Project Report
On
Analysis of Demat Account and Online Trading
SUBMITTED TO
IAEERs
PU!E I!STITUTE O" BUSI!ESS MA!A#EME!T
B$
%IMA!S%U SI!#%
&'()*+
I! PARTIA, "U,"I,,ME!T O" POST #RADUATE PRO#RAMME-P#PBM.MBA/
0**+10*2*
IAEERs PU!E I!STITUTE O" BUSI!ESS MA!A#EME!T
-PIBM/3 PU!E
Under guidance of
Internal #uide4 Prof5 Prasad 6 B7at
8ompany #uide4 Mr5 Pradeep Pandey
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DE8,ARATIO!
I,%imans7u Sing7hereby declare that this project report is the record of authentic work
carried out by me during the period from 9t7May 0**' to 9t7:uly 0**'and has not been
submitted earlier to any university or institute for the award of any degree/diploma etc.
HIMA!H" !I#Hame of the !tudent
$ate%
&
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A8;!O
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8OMPA!$ ,ETTER %EAD
8ertificate
his is to certify that the organi-ational study project is a bonafide and sincere work of Mr5
%IMA!S%U SI!#% is original and has been made under my supervision in partial
fulfillment of reuirement for the award of (ost #raduation (rogramme In usiness
Management for the period of & months in the month of May and 0une &112. I am pleased to
say that his performance during this period was% (oor/ !atisfactory/ #ood/ 3'cellent4.
Mr.(radeep (andey5ompany #uide
$ate%
6
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I!STITUTE ,ETTER %EAD
8ertificate
his is to certify that Mr. HIMA!H" !I#H of IAEERs (une Institute of usiness
Management has successfully completed the project work in partial fulfillment of
reuirement for the completion of (# course as prescribed by PIBM5
his project report is the record of authentic work carried out by him/her during the period
from 6HMay to 6th0uly &112 in which he has worked under my guidance.
Project Guide: $ean /$irector Academics%
7Prof.Prasad Bhat) (Jagdish8hadilkar
9
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TAB,E O" 8O!TE!TS
Sr5!o TOPI8S PA#E !O5
25 3'ecutive !ummary =
05 :bjectives and !cope of the project work ;)2
(5 Industrial overview 5 $epository system and $emateriali-ation &?)+6
&5 :nline rading and features +9)61
=5 enefits and problems in :nline rading 6
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OB:E8TI6ES A!D ,IMITATIO!S
O@jecties4
An objective is the brainchild behind any project report. A project report will always
have a certain objective which needs to be accomplished. Eollowing are the objectives
behind the preparation of my project at Indiabulls securities Ctd.
o 5ompare Indiabulls :nline share trading account with the big players in the
Market i.e. I5I5I, 8A@>F, H$E5, @3CI353 M:3F as well as with
I$IA IE:CI3
.
Identify the areas where I$IA"CC! !cores above its competitors and what
are its weak links.
8now the market potential of I$IA"CC! considering the fact that there are
many competitors in this field with some more firms e'pected to join the fray in
the near future. his will be done with the help of a uestionnaire. (rovide
suggestions to the company regarding what else it can do to stand apart in this
ever competitive field and thereby emerge as a market leader.
o understand the company, its achievements and tasks, products and services
and also to collect information about its competitors, its products and services
offered.
After understanding and collecting information about the organi-ation and its
competitors, a trainee will be able to work well for the organi-ation.
o !tudy present online share trading
;
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,imitations of study4
he respondents who have not given any information are not included in the
sample but do come under the population.
It was not possible to cover each and every client of each and every broking house
and hence a sample of aranasi. he market share of all the companies may differ in different cities. It
may also differ nationally.
$ue to the tough competition each every broking firm is offering different
schemes like, free opening A/c or different advance brokerage schemes where
Indiabulls is lacking in this area.
Scope Of Study
It provides a complete knowledge of various fundamental concepts of share market
and online trading.
It will help in analy-ing the behavior of consumers and help in 8nowing the
parameters of investment on which they would like to invest..
hrough this project I am not only bringing long term clients for my organi-ation but
also creating a word of mouth publicity of my organi-ation by offering the best
services to the clients so that more and more potential customer will come and stick
to my organi-ation.
Also through this project I suggest the organi-ation the behavioral pattern of investor
towards different instruments.
Erom the study I have learned very much, about the company as well as the strategy
of the customers, which helps me a lot at my working days.
2
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I!DUSTRIA, O6ER6IEaranasi city
9+
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G.&4 (lease tick the following%)
a.4 ype of trading you generally do intraday / delivery /both
0
5
10
15
20
25
30
35
40
45
intraday delivery both
No. of respondents perenta!e of respondent
Interpretation% ) &=T people prefer intraday trading, 6&. T prefer delivery and
+&T do both type of trading.
96
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b.4ime period of investment less < month/
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0
10
20
30
40
50
a. "a& of
&no'led!e ore(periene
b. )nsatisfatory
servies ofbro&in! fir#s
.$ar&et
*nertainty
d.+har!es by
bro&in! fir#
No. of respondents % of respondents
Interpretation% ) Most of the people facing biggest problem in trading, Cack of
knowledge and believe that unsatisfactory services by their broking firms create
problem in trading while &9 T people consider charges of broking firm as a
problem in trading.
9=
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G.64 *hat is your opinion about the problem of market uncertainty in tradingV
a.4 ItRs a big challenge
b.4 ItRs manageable
c.4 ItRs an opportunity
0
10
20
30
40
50
60
a.,t-s a bi!
hallen!e
b.,t-s
#ana!eable
.,t-s an
opport*nity
No. of respondents % of respondents
Interpretation% ) majority of people consider market uncertainty as a bigproblem, around
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G.94 $oes unsatisfactory services provided by the broking firm create problem
in tradingV
a.4 Fes
b.4 A little
c.4 o
0
10
20
30
40
50
60
Yes a little No
No. of respondents % of respondents
Interpretation %) 96.9T consider the "nsatisfactory services provided by thebroking firm create problem in trading, &1.9T people consider it a little and
&9T were not agree to that.
9;
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G.=4 *hich charge do you consider charged by the broking firms is a problem
in tradingV
a.4 roking charge
b.4 "ndisclosed hidden charge
c.4 Annual maintenance charge
0
5
10
15
20
25
30
3540
a.ro&in! har!e b.)ndislosed
hidden har!e
./nn*al
#aintenane har!e
No. of respondents % of respondents
Interpretation% ) Most people considered undisclosed hidden charges and annual
maintenance charge as their problem in trading.
92
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Huestions regarding perception of traders regarding India@ulls41
G.
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G.+4 Are you aware of products and services offered by India bullsV
a.4 Fes
b.4 o
0
10
20
30
40
50
60
Yes NO
No. of respondents % of respondents
Interpretation% ) 6?.
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G.64 Are you satisfied with themV
a.4 !atisfied
b.4 either satisfied nor dissatisfied
c.4 $issatisfied
0
10
20
30
40
50
60
a.atisfied b.Ne ither satisfied
nor dissatisfied
.issatisfied
No. of respondents % of respondents
Interpretation% ) Majority of people are satisfied with them.
=+
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G.94 Are you satisfied with the charges charged by India bulls for opening $)
Mat accountV
a.4 !atisfied
b.4 either satisfied nor dissatisfied
c.4 $issatisfied
0
10
20
30
40
50
60
a.atisfied b.Neither
satisfied nor
dissatisfied
. issatisfied
No. of respondents % of respondents
Interpretation% ) Most of people are satisfied with the charges charged by India
bulls for opening $emat account.
=6
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G.=4 *hat is your perception regarding IndiabullsV
a.4 #ood
b.4 average
c.4 ad
0
10
20
30
40
50
ood /v!. ad
No. of respondents % of respondents
Interpretation% ) 3'cept
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G.?4 (lease specify reasonsV
a.4 !ervices good /average / bad
b.4 rokerage good /average / bad
c.4 @elationship managerRs support good /average / bad
d.4 ransparency good /average / bad
0
10
20
30
40
50
60
Good A vg. Bad Good A vg. Bad Good Avg. Bad Good A vg. Bad
No. of respondents % of respondents
Interpretation% ) In case of transparency and services Indiabulls is considered
good and average in case of brokerage and relationship managerRs support.
==
a.4!erviceb.4rokerage
c.4@elationship
managerRs supportransparency
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G.;4 At which office location you are more comfortable with Indiabulls%)
a.4 8uber comple'
b.4 Arihant comple'
0
10
20
30
40
50
60
*ber o#ple( /rihant o#ple(
No. of respondents % of respondents
Interpretation% ) 5lients of I$IA"CC! are more comfortable at Arihant
comple'.
=?
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8O!8,USIO!
Most of the traders consider unsatisfactory services of broking firm as biggest
problem in trading.
Most of traders perceive Indiabulls as a good broking firm.
In case of transparency and services Indiabulls is considered good and average in
case, of brokerage and relationship managerRs support.
(eople aware about Indiabulls are satisfied regarding product and services by
Indiabulls.
Market share of Indiabulls in >aranasi is about +9T
=;
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=2
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SU##ESTIO!S
roking charges should revised to make them more competitive.
More relationship managers should be appointed to increase market share.
@elationship managerRs support to the clients should be improved.
Eacility to trade on commodity and !3 should be added.
Indiabulls should conduct some kind of mock 5lasses for new Investors who even
donLt know about share market.
here should be employee I$)5ard for them so that *hen they go on it shows good
impression and Identity of employee.
Indiaulls :rgani-e training (rogram for their e'isting clients once or twice in a
year.
?1
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BIB,IO#RAP%$
www.Indiabulls.com
www.Investopedia.com
www.powerindiabulls.com
www.bseindia.com
www.nseindia.com
www.moneycontrol.com
www.euitymarket.com
www.demat.com
?
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A!!E?URE
Huestionnaire4
G.
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G.?4 ame of the company with which you are making your investmentV
a.4 India bulls b.4 @eliance money c.4 !hare khan d.4 :ther
?+
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G.;4 Are you satisfied in trading with your broking firmV
a.4 !atisfied b.4either satisfied nor dissatisfied c4 $issatisfied
G.24 Are you aware of products and services offered by IndiabullsV
a.4 Fes b.4 o
G.
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