Three Keys To Internet Marketing Success For Small Business
Content, Connections, & Conversions
www.mySEOworkshop.com612-251-8237 – [email protected]
Agenda
• Example of Successful Internet Marketing for a Small Business
• Content • Connections • Conversions
Content– Keyword research– The Perfectly Optimized web page– Why Blog? (See Connections – Social Media)
Content – Keyword ResearchKeyword research - The source of all good content. Who is searching for what?
Content – Keyword ResearchUse keyword tool to expand your list with additional keyword ideas
Content – On Page Optimization
Content - Tips• Keyword research - The source of all good content. Who is searching for
what?• Trouble with high volume terms – stiff competition• Longtail terms• What makes web content show up on the first page of the Google search
results?– Relevant – To what the person is searching for– Timely – Content is about recent/current events or trending topics or it is
evergreen.– Connected/Back links – – Answer questions, solve problems
• Free tools – – https://freekeywords.wordtracker.com/searches
Connections– Internal Linking
• Anchor text links –
– Inbound – Back Links• Anchor text links – best practice (shouldn’t all be the same, must
be in relevant contest, no cheating)• Social media links – when people share your posts, tweets and
updates with links back to your site
– Outbound links• Social sharing – Add social sharing links to every piece of content you have or
share on the web
Connections - Internal
Connections - External
Connections – Social Media
Connections – Social Media
Connections – Social Couponing
Connections – Social Couponing
Connections – Social Couponing
Connections - Tips• Free Tools
– http://mycoupins.com/ -Free Social Couponing site– http://www.opensiteexplorer.org/ - Back Link finder– http://www.addthis.com Social Sharing Widgets and buttons– 10 Best Free Event Listing Websites
Conversions• Call-to-Action • Trust Badges, Testimonials and Reviews• The Landing page • Tracking -
– Google Analytics
Conversions – Call to Actions
Conversions – Call to Actions
Conversions – Call to Actions
Conversions – Trust Badges
Conversions – Landing Page
Conversions – Landing Page
Conversions
Conversions – Tracking- GA
Conversions• Free Tools and Resources:
– Traffic - Free Tool – http://www.google.com/analytics/ – Ranking – Free Tool - https://www.google.com/webmasters/– Landing page software and resources;
• https://www.optimizely.com/• http://unbounce.com/• https://www.leadpages.net/products/• http://www.formstack.com/the-anatomy-of-a-perfect-landing-page
Three Keys To Internet Marketing Success For Realtors
Thanks for Attending
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