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Mobile content monetization in Vietnam Context
Fabien Lotz
EDX Lead
Indochina
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enabling access
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1.1 Looking for reach: Symbian
Today developers can distribute apps to approximately 250 million Nokia Symbian devices. Today Qt developers can target more than 125 million Nokia devices for their apps. Nokia plans to sell an additional 150 million Symbian devices.
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1.2 Looking for reach: S40
Today developers can distribute Java apps to approximately 650 million Series 40 devices across the globe. They distribute mobile content in more than 190 markets, with content available in 32 languages.
Ovi Store Client now available on new S40 devices. Registration removed for more convenient browsing of content.
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An Ecosystem cannot survive without water
but water comes in many forms through many ways
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2.1 Distribution Channels
Operators portals
Websites
Applications Stores
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Nokia Store today
9.0+ million
downloads daily
50,000+ apps available
755% annual growth
160+ developers with
>1 million downloads
2.1 Nokia Store global facts
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2.2 Nokia Store trend: Vietnam Case
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9
6 months
+100% lift!
Feb 2011 July 2011
• Over 8 million downloads per month
• Top 5 downloading countries of the world
• 2/3 from S40, 1/3 from S60/S^3
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flat-rate revenue share
70% 70% Operator Billing
Guaranteed payout
Industry-leading
Credit Card Billing
Industry-standard
2.2 Nokia Store Offer
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© 2011 Nokia
monetization
121 operators with live billing
in 42countries
8.5 downloads per user
per month
3x - 13x conversion when operator
billing is enabled
2.2 Nokia Store Offer
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2.3 Nokia Store: Global Payment Solutions
Operator Billing available soon in Vietnam!
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How do I get customers to buy my app?
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© 2011 Nokia
Free/Lite
Dalton the Awesome
• 3 Powers-Up
• 3 Locations
• Free
Dalton the Awesome Reloaded
• All Power-Ups
• All Locations
• Paid
Colorbox example with Dalton the Awesome on S60/S^3 Platforms
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© 2011 Nokia
in-app purchase
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Try-and-Buy
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You have the Killer App on S40?
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Create 4 Millions Contest
Submit your best Series 40 Java or web apps in Nokia's 'Create for Millions' contest to win your share of cash and prizes, worth 1 million euros. Special prices for Vietnamese Publishers. Deadline: 1st of November 2011 http://www.developer.nokia.com/create4millions/
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You have the concept but need training?
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See you next month for Nokia Technical Workshop
Training, networking and more… 5th and 6th of October 2011, Hanoi
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Need more information? Please contact me: [email protected]
Quality
Active Users
Paying
Users
Revenue
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Thank you
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