Kent R. AndersonExecutive Director
International Business & Product DevelopmentThe New England Journal of Medicine and Journal Watch
Then vs. NowAnalog » DigitalDelayed » ImmediateTethered » MobileIsolated » ConnectedGeneric » Personal
Consumption » CreationClosed » OpenEvolved » Engineered
Then vs. NowAnalog » DigitalDelayed » ImmediateTethered » MobileIsolated » ConnectedGeneric » Personal
Consumption » CreationClosed » OpenEvolved » Engineered
Online News Sources1. New York Times2. USA Today3. Forbes4. The Washington Post5. CNET6. Los Angeles Times7. The Wall Street Journal8. Wired9. Huffington Post10. Gizmodo
Mainstream MediaAverage Growth Rate
124.12%
Online News Sources1. New York Times*2. USA Today*3. Forbes*4. The Washington Post*5. CNET*6. Los Angeles Times*7. The Wall Street Journal*8. Wired*9. Huffington Post10. Gizmodo
Mainstream MediaAverage Growth Rate
124.12%
* Has multiple blogs
How could something so new be so dominant?
ó Blogs are Webnative publishingó Blogs can be commercialized effectivelyó Blogs are content and promotion at onceó Blogs feature talented writersó Blogs are immediateó Blogs are cheap to start and run
Priests
Scriptoria
Printing Press
Web 1.0
Web 2.0
Producers Consumers
ó Herd mentalityó Copycat informationó Lack of clear thinkingó Lack of context, meaningó Sporadic, episodic coverageó Sensationalisticó Polarizingó Often inaccurate
Mainstream Mediaó Limited topicsó “Must cover” pressureó “Mediafit” expertsó Provide no dataó Accuracy often pooró Broadcastó Herd mentality
Blogsó Diverse or narrowó Coverage variesó Experts unearthedó Provide links & dataó Accuracy verifiableó Interactiveó Battling herd
ó Blogs fit with society’s goalsó Blogs factor in to important eventsó Blogs make the newsó Blogs showcase “hidden experts”ó Blogs level the media playing fieldó Blogs watch the watchdogsó Blogs investigate more than mainstream media
Blogging is the signature written form of our age, indeed isarguably the most widespread and popular form ofpublished words that has ever existed. Bracketing thearguments about noise to signal ratios, self indulgence, andwild proliferation, blogging is now a fact of the written wordas much as letters, novels, newspapers, and emails.
Michael Bhaskar, theDigitalist.net
ó Established February 2008ó Written by publishers, a PhD candidate/bibliometrician,
and business peopleó International audienceó Comments a major source of value, interestó Niche audience
Begin Tour Now!
ó Blog software is elegant content managementsoftwareó Commenting, linking, presentationó Which of the following is a blog?
Problem:ó Shorter content, fewer clues
Then vs. NowAnalog » DigitalDelayed » ImmediateTethered » MobileIsolated » ConnectedGeneric » Personal
Consumption » CreationClosed » OpenEvolved » Engineered
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