Prof. Mike McKean, Missouri School of Journalism
Futures Lab Director, Reynolds Journalism Institute
Hurley Symposium, National Press Club, April 2013
2nd Screen Apps & TV News Engagement
Two (or more) Screens Are Common
Apps Designed Specifically
for TV Viewing
Do They Work for News?
A Bewildering Array of Choices
Find
Personalize
Participate
Return
To use Power Point for television you must keep words or important graphics inside this blue box to be seen at home.
Anything outside this blue box , but still within the light blue box MIGHT be seen or MIGHT be cut off to the viewer.
Outside the light blue box to the edge of the frame should be background only.
Television Safe Title Areas
To use Power Point for television you must keep words or important graphics inside this blue box to be seen at home.
Anything outside this blue box , but still within the light blue box MIGHT be seen or MIGHT be cut off to the viewer.
Outside the light blue box to the edge of the frame should be background only.
Television Safe Title Areas
To use Power Point for television you must keep words or important graphics inside this blue box to be seen at home.
Anything outside this blue box , but still within the light blue box MIGHT be seen or MIGHT be cut off to the viewer.
Outside the light blue box to the edge of the frame should be background only.
Television Safe Title Areas
To use Power Point for television you must keep words or important graphics inside this blue box to be seen at home.
Anything outside this blue box , but still within the light blue box MIGHT be seen or MIGHT be cut off to the viewer.
Outside the light blue box to the edge of the frame should be background only.
Television Safe Title Areas
To use Power Point for television you must keep words or important graphics inside this blue box to be seen at home.
Anything outside this blue box , but still within the light blue box MIGHT be seen or MIGHT be cut off to the viewer.
Outside the light blue box to the edge of the frame should be background only.
Television Safe Title Areas
To use Power Point for television you must keep words or important graphics inside this blue box to be seen at home.
Anything outside this blue box , but still within the light blue box MIGHT be seen or MIGHT be cut off to the viewer.
Outside the light blue box to the edge of the frame should be background only.
Television Safe Title Areas
To use Power Point for television you must keep words or important graphics inside this blue box to be seen at home.
Anything outside this blue box , but still within the light blue box MIGHT be seen or MIGHT be cut off to the viewer.
Outside the light blue box to the edge of the frame should be background only.
Television Safe Title Areas
To use Power Point for television you must keep words or important graphics inside this blue box to be seen at home.
Anything outside this blue box , but still within the light blue box MIGHT be seen or MIGHT be cut off to the viewer.
Outside the light blue box to the edge of the frame should be background only.
Television Safe Title Areas
To use Power Point for television you must keep words or important graphics inside this blue box to be seen at home.
Anything outside this blue box , but still within the light blue box MIGHT be seen or MIGHT be cut off to the viewer.
Outside the light blue box to the edge of the frame should be background only.
Television Safe Title Areas
Challenges for TV News Providers
What content do I provide?
How do I staff it?
Build it yourself or partner?
How do I integrate with CMS?
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