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Marketing Management MBA Medipure Pharmaceuticals
Marketing Practices (Direct Marketing,Web Marketing)
At
Medipure Pharmaceuticals Hyderabad
A SUMM! "#$!#SH"P !P%!$
Submitted in partial &ul&illment &'r the aard '& the degree
%&
MASTER OF BUSINESS ADMINISTRATION
By
D*%USH"* +HA"$HA#A
!%--#%./01.2
Under the guidance '&
Mr*iran,Manager
Medipure Pharmaeuticals
S+H%%- %3 MA#A4M#$,#"$
An "nstitute '& #ati'nal "mp'rtance
Warangal – 256557 (AP)
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Marketing Management MBA Medipure Pharmaceuticals
ACKNOWLEDGEMENT
8"nspirati'n and M'ti9ati'n alays plays a key r'le in the success '& any pr':ect;
"am 'ne '& th'se &'rtunate student h'se path is enlightened by e
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EXECUTIVE SUMMAR Y
$he internship Pr'gram in MBA is 9ery bene&icial t' ha9e practical
e
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Marketing Management MBA Medipure Pharmaceuticals
%B@+$"S
O*,e't"-e. $' implement the'retical c'ncepts int' +'rp'rate by d'ing
marketing research and pr'm'ti'nal acti9ities &'r Medipure Pharmaceutical
"ndia -td/
S'$e. $' study ab'ut c'mpetit'rs pr'duct, price, pack siCe and salesthereby pr'9iding signi&icant in&'rmati'n t' the c'mpany
0(r$se. $' learn as much as " can &r'm Market e
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Marketing Management MBA Medipure Pharmaceuticals
COM0ANY 0ROFILE
Medipure Pharmaceuticals brings n'9el prescripti'n medicines t' market,
pr'9iding patients ith seri'us c'nditi'ns, 9aluable s'luti'ns making a real
di&&erence t' their uality '& li&e $hr'ugh rapid c'stEe&&ecti9e pr'duct
de9el'pment, addressing market needs, and establishing strategic partnerships,
e seek t' ma
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Marketing Management MBA Medipure Pharmaceuticals
A-US
Creat"-"ty leads t' inn'9ati'n hich lays the &'undati'n &'r success
"nn'9ati9e and updated techn'l'gy t' pr'duce the best 1(a)"ty pr'ducts
Utm'st 'are &'r empl'yees, cust'mers and the s'ciety e li9e in
Res$e't the empl'yees and their c'ntributi'ns at 'rkplace
+'mmitted t' the highest standards '& ethics and "#tegr"ty/
Tea&!r2 is the li&ebl''d '& the 'rganiCati'n
Tr(st in the relati'nships ith clients
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Marketing Management MBA Medipure Pharmaceuticals
COM0ANY3S BUSINESS DIVISIONS
Medipure Pharmaceuticals "ndia ltd 4ea5 ff"'e is at 4y5era*a5 here
pr'ducti'n is d'ne &'r
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Marketing Management MBA Medipure Pharmaceuticals
COM0ANY3S MARKETING 6 DISTRIBUTION.
Medipure &'ll's $(s% strategy ith r'bust distributi'n systemas &'ll'sF
$he sale generated by c'mpany t' distribut'r is termed as 0r"&ary
sa)es/
Medipure d'esnt belie9e in ad9ertisement "t has aggressi9e and9ibrant &ield &'rce t' pr'm'te their pr'ducts in the market especiallyt' st'ckiest, retailers as &'ll'sF
$he sale generated 9ia this channel is termed as Se'#5ary sa)es/
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Marketing Management MBA Medipure Pharmaceuticals
COM0ANY3S FINANCIAL STRUCTURE.
+'mpany has n't b'rr'ed &unds &r'm anyhere it has its 'n&unds +'mpany is n't listed in the market s' it has n't issuedshares, debentures, etc
C&$a#y3s 're5"t $)"'y.
Net 45-60 days for its distributors
C(st&ers.
I#ter#a) '(st&ers. &'r an H! +'mpanys empl'yees are its
internal cust'mersMedipure has appr'
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Marketing Management MBA Medipure Pharmaceuticals
7E8ter#a) '(st&ers.
D'mestic market ("ndian st'ckists, retailers)
C&$et"trs.
Cipla
Cadilla
Mankind Lupin
Ind-swift
Intas
Zenlab
G)"&$se f Te'%#)gy.
WH% 4MP certi&ied c'mpany
*n'ledge Dri9en %rganiCati'n
!ec'gniCed
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Marketing Management MBA Medipure Pharmaceuticals
S!t A#a)ys"s f I#5"a# 0%ar&a'e(t"'a) I#5(stry
Stre#gt% Wea2#ess
-' c'st '& ra material
(AP") &'r pr'ducti'n)
-arge p''l '& installed
capacities ith skilled
manp'er
&&icient techn'l'gies &'r
large number '& 4enerics
-arge p''l '& increasing
liberaliCati'n '& g'9ernment
ery l' !=D &acilities3ragmentati'n '& installed
capacities
-' techn'l'gy le9el '& +apital
4''ds '& this secti'n
#'nEa9ailability '& ma:'r
intermediaries &'r bulk drugs
-ack '& e
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.2
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TASKS STRATEGY AC4IEVEMENTS
$' kn' ab'ut c'mpany
and its pr'ducts th'r'ughly
#either &'rmal inducti'n
pr'gram n'r c'mpany ebsiteas in 'perati'n s' " c'llected
the in&'rmati'n &r'm di&&erentmpl'yees '& di&& departments
Success&ully learnt
ab'ut c'mpany andits pr'ducts
&inding 'ut -eading market
players and c'mpetit'rs '&
Medipure pharmaceuticals
in 4enerics
+'llected data &r'm b'th internal
s'urces (mpl'yees) and
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CONSTRAINTSF
. 3'und a little bit di&&iculty initially in meeting ith the c'mpany guide t'
get the assignments due t' his busy schedule
> +'mpany didnt ant t' in9'l9e trainees in their business directly
/ M'st '& the chemist s d'esnt pr'9ide their Sales in&'rmati'n easily
Strategy a5$te5F
. Strictly &'ll' 'rkEtimings &r'm 1F55 a m t' 6F55 pm
> Ieal t' learn &r'm e
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CRITICAL ANALYSIS
%n the peri'd '& internship " 'bser9ed @'b Descripti'ns and !esp'nsibilities '& the
empl'yees ere MultiEtasking $he en9ir'nment '& the 'rkplace is entirely di&&erent
&r'm the c'ncepts hich " studied in b''ks S' " &'und that t' sur9i9e in the cutEthr'at
c'mpetiti9e era e need t' de9el'p multiEtasking skills al'ng ith dynamic
pers'nality and str'ng c'mmunicati'n skills
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CONCLUSION
.) +'mpany sh'uld discard the idea '& C#tra'e$t"-e $"))s and Sa#"tary#a$2"#s
>) +'mpany sh'uld g' &'r Aut'matic 9ending machines &'r sa&ety uses at leadingchemist st'res, Bus stand, !ailay stati'n, etc despite '& the &act that it in9'l9es
c'mparati9ely higher capital in9'l9ement initially
/) itamin pr'duct m'stly (15J) runs 'n Drs prescripti'n hereas %$+ sale is
negligible (.E> b'
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Re'&&e#5at"#s.
$here are &e rec'mmendati'ns &r'm my side hich can be bene&icial &'r the
c'mpany areFE
mpl'yees sh'uld be trained acc'rding t' the changing standards '& the
'rganiCati'n
+'mpany sh'uld c'nduct sur9ey &r'm time t' time acc'rding t' hich changes can
be intr'duced in the 'rganiCati'n t' stay updated in the market
$hey sh'uld intr'duce creati9ity int' the 'rk, s' that the empl'yees can d'
their 'rk passi'nately
mpl'yees sh'uld be m're in9'l9ed in decisi'n making t' bec'me
m're di&&erentiated
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Marketing Management MBA Medipure Pharmaceuticals
L ear #" #g s f r & I0 .
-earning bey'nd classr''m
Plat&'rm &'r implementing the'retical c'ncepts
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Marketing Management MBA Medipure Pharmaceuticals
+%#+-US"%# MA!*$"#4 MA#A4M#$
Marketing management is a business discipline that &'cuses 'n practically,
applying marketing techniues and managing a &irmKs marketing res'urces and
acti9ities "n 'rder t' create an e&&ecti9e marketing managementstrategy, a
&irm needs t' ha9e a str'ng understanding '& their 'n business and the
market in hich they 'perate
$he key 'b:ecti9e '& marketing management is t' determine h' t'
appr'priately all'cate the res'urces '& the 'rganiCati'n t'ards marketing
related acti9ities "& s'me'ne has the :'b title '& a Kmarketing managerK, they
ill tend t' be the pers'n h'se resp'nsibility it is t' c'ntr'l and direct the
e
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