BA, p 22CSR activities
HW check: Reading (task 6 & vocabulary)
2.3 Corporate social responsibility
CSR: Exposing the fraud
• Task 6: 1e, 2b, 3a, 4f, 5d, 6c• What examples of smokescreens, paying
lip service and tokenistic PR exercises have you come across / heard of?
Any ideas? What is this?
bp
"I believe that tobacco harm reduction has the potential to be one of the biggest public health opportunities of this generation...This is why we have made a long-term commitment to build the science base needed to determine whether new products will pose reduced health risks and to seek the support and guidance of the scientific, public health and regulatory communities in this.“D. O’Reilley, PhDBAT Group Scientific Director
Match to create CSR activity types
Corporate efficiencyCommunity of conductEco- marketingSponsoring philantrophyCode investmentCause-related awards
2.3 Corporate social responsibility revisited
Match to create CSR activity typesExplain what corporations do, why, e.g.Corporate philantrophyCommunity investment Eco-efficiencySponsoring awards Code of conductCause-related marketing
2.3 Corporate social responsibility revisited
Explain what corporations do, why, e.g.With a little help...Corporate philantrophy (donating to ch______ to e_h______ company reputation)
Community investment (developing community project in the v_c___ of c.’s sites)
Eco-efficiency(trying to improve economic & ecological p_rf_______)
2.3 Corporate social responsibility revisited
Explain what corporations do, why, e.g.With a little help...Sponsoring awards (making a large d_______ company = CSR expert /
leader)
Code of conduct (publishing expl____ statements of a company’s v_l___ and st_n____ of corporate b_h_____)
Cause-related marketing(a p_rt__ship between a company and a c______ -
charity l_g_ used in br__d or product promotion)
2.3 Corporate social responsibility revisited
Hope you’ll enjoy this!
• http://www.colbertnation.com/the-colbert-report-videos/419674/october-01-2012/the-word---supply-chained
Vocabulary: OUTSOURCING
A practice used by different companies to reduce costs by t_________ portions of work to outside s______ rather than completing work i_______.
Source: Investopedia
Advantages vs. disadvantages?
Video 1: http://www.youtube.com/watch?v=MZEAIJPWueo
ransferringuppliersnternally
OUTSOURCING: ADVANTAGES OR DISADVANTAGES?
• Losing control of
business• Allows focus on core
activity• Potential redundancies• Streamlines a
business’s operations• Gives access to
professional capabilities• Sharing business risks
• Fear of service provider’s bankruptcy
• Other companies may also use the service provider (service may be diluted by other users)
• Frees up human resources
• Allows access to cutting-edge technology
OUTSOURCING
ADVANTAGES• Allows focus on core
activity• Streamlines a
business’s operations• Gives access to
professional capabilities• Sharing business risks• Frees up human
resources• Allows access to
cutting-edge technology
DISADVANTAGES• Fear of service
provider’s bankruptcy• Losing control of
business• Potential redundancies• Other companies may
also use the service provider (service may be diluted by other users)
Which of these departments could be outsourced without damaging the work of a company which makes components for the computer industry?
•Research and development (R&D)
What would be the advantages and risks attached to outsourcing any of these departments?
•Snack bar & restaurant•Maintenance
•Human resources (HR)
•Aftersales care and support
•Sales•Production and assembly
→Ex 1 p.32 GROUP DISCUSSION
Vocabulary: LIFT-OUT• when an external provider hires staff who
used to do the same job for the customer. They may continue to work on their former employer’s site, or be moved to the provider’s own premises.
→ Listening - make notes about: Motorola BTAccenture HRBC HydroAnswer the questions 1-6
Answering questions about lift-outPls, use the following words / expressions:1 to grab attention to change attitudes2 outsourcing service provider to hire
similar work same client4 workload to assume (to mean) efficiency5 a) outsourced employees attracted by the idea
b) career opportunities e.g. HR (source of revenue)moving
6 knowledge drain refuseminimize the risk emphasize
Vocabulary: OFFSHORINGOffshoring - the practice of outsourcing
operations overseas.
-from industrialized countries to less-developed countries-to reduce the cost of doing business because of:
- lower labour costs- more lenient environmental regulations- less stringent labour regulations- favourable tax conditions, and - proximity to raw materials.
Source: Encyclopedia Britannica
Can you explain the underlined words?
Vocabulary: OFFSHORINGOffshoring - the practice of outsourcing
operations overseas.
-from industrialized countries to less-developed countries-to ______ the cost of doing business because of:
- lower labour costs- more _______environmental regulations- less _______ labour regulations- favourable tax conditions, and - _________ to raw materials.
Source: Encyclopedia Britannica
Use: nearness, relaxed, cut, strict
Computers threatened our jobs,but ultimately made us stronger. So will outsourcing (offshoring).
Chris Anderson
Can you agree?http://www.youtube.com/watch?v=6lVXWO7wjrYhttp://dsc.discovery.com/tv-shows/other-shows/videos/thomas-l-friedman-reporting-accent-neutralization.htm
Handout: The Indian Machine
• Pls., close your booksRead your section. (8 paragraphs)Make a list of useful/unknown words/expressions.Write a summary sentence for the paragraph.Dictate the sentence to the class.Write the words on the board. (next slide too)
C_ _ _ _ _ _ N_ _ _ _ c _ _ _ _ _ S _ _ _ _ _ _ _ _ _ _
T_ _ _ _ _ _ _ _ _ B _ _ _ _ P_ _ _ _ _ _ _ _ _ D _ _ _ C _ _ _ _ _ _ _ _
u b i c l e e h r u o l l a r w i t c h b o a r d
y p e s e t t e r a t c h r o c e s s i n g a t a r u n c h i n g
Handout: The Indian Machine
• Pls., close your booksRead your section. (8 paragraphs)Make a list of useful/unknown words/expressions.Write a summary sentence for the paragraph.Dictate the sentence to the class.Write the words on the board. (next slide too)Read the whole text and match summaries to the
paragraphs.Quickly read the summaries on page 32 and
match them to the paragraphs.1b 2g 3f 4h 5e 6d 7c 8a
REPHRASE• He is eager to work for the equivalent of your
latte budget.• The American cubicle farm is the next textile
mill, just another sunset industry.• Bits can easily reach places that atoms
cannot.• India has an army of knowledge workers.• There is some solace in history.• It’s not a matter of blue-collar versus white-
collar; the collar to wear is Nehru.
• Secretaries have morphed into executive assistants.
• Profit-obsessed executives gobbling jobs in a push for efficiency.
• Our fear of a silicon invasion diminished.• The outsourcing industry thrums with potential
and power.• Companies roll out nearly identical versions of
products.HW: Task 4
Task 5 (write down your explanations)
• 6 Discussion
Progress test, 13 Dec, 2013
Types of exercises in the progress test:• Definitions of words• Rephrasing sentences• Using a givne phrase in sentences/paragraphs• Insert the missing part of a collocation• Answering comprehension questions on the
texts covered
Texts / topics
• America re-elects President B. Obama• Top tips for getting on at the workplace• The Peter Principle• Personal development: the Johari window• Corporate image: The Big McMakeover• CSR• Outsourcing: The Indian Machine
A memory refresher:• Sort out words by matching them to the
text/topic in which they were used:a scam back-to-basics assertiveenvironmental impact to rebranda pane self-conscious sleekaptitude the Blind Spot donationsponsorship obesity greenwashcubicle in your face Nehru collarlift-out fraud health scaretokenistic foul-up incumbentpratfall revamp blip
• →Ex 5, 6• →Summarize each paragraph in a sentence.
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