Social Organization: How Centers of Excellence, Collaborative Management and Seamless Enterprise Structures are Working
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Copyright © 2013 Leader Networks, LLC Proprietary & Confidential
The evolution of social business
In the beginning there were just social media tools
These tools caught on like wildfire, and started LOB campfires
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WikiPintrest
FacebookLinkedIn
Blog
YouTubeRSS
On-lineCommunity
Marketing
IT
Business
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The result was CHAOS
• Different metrics• Competing budgets• Duplicated initiatives• Resource wars for talent• Multiple accounts
And, ultimately no business strategyAnd consequently, no leveraged best
practices
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The evolved organization realized that there must be a better approach.
The Social Business Center of Excellence was born and collaboration fueled the fire.
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The Value of A Center of Excellence (COE)
• Enables a multifaceted organization to develop a vision & mission for a strategic initiative that spans across multiple lines of business;
• Ensures that that shared goals and objectives align with the organizational strategy as well as with the business needs;
• Creates frameworks, tools and standards that can be leveraged across a unifying vision and mission, yet customized to specific lines of business;
• Leads the implementation of pilot projects to enable organizational learning and the codification of best practices;
• Establishes shared measures of success / KPIs so best-of-breed models can be utilized across the organization for competitive advantage.
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More than 50% of organizations report that they currently are or will be a socially enabled enterprise within the next year
n=835
34%
24%31%
9% 2% 1%
Already Are < 12 months 1 to 2 years 3 to 5 years > 5 years Never
If your company wanted to be a socially enabled enterprise, how long would it take to achieve that goal?
Source: The Socially Enabled Enterprise: A 2013 Research study
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When IT and Marketing do collaborate they are more effective
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IT N=96Marketing N = 257
How, if at all, has this change in collaboration impacted your effectiveness as a professional?
Source: The Socially Enabled Enterprise: A 2013 Research study
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Key success factors for social business COEs
• Executive leadership is critical
• COE objectives driven from the LOB leaders but are harnessed and prioritized by the COE in light of the mission and vision
• COE empowered to be the organizational change agent
• Cross department collaboration is enabled, supported and rewarded
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• Policy setting
• Global social communities strategy
• Stakeholder enablement and education
• Global scaling (strategies, tools, insights)
• Global integration of social business practices across key stakeholders (groups, countries, HR, PR, legal, etc.)
• Market and industry insights
• Global integrated measurement system
• Global crisis management
• Cutting-edge pilots
• Executive visibility
@Ekaterina
Responsibilities of Intel’s SM COE
@Ekaterina
One Goal
For Social Media COE to For Social Media COE to do its job right means do its job right means
working itself out of the working itself out of the job. job.