One of the most historic and fastest road courses in North America, The Glen is
now New York’s home to the NASCAR Sprint Cup and Xfinity Series, IMSA's
WeatherTech SportsCar Championship, and Continental Tire SportsCar
Challenge, Verizon INDYCAR Series as well as the Sports Car Club of America
and SportsCar Vintage Racing Association. In 2016, Watkins Glen International
debuted a new track surface which resulted in record speeds in front of packed
grandstands and campgrounds. Since 1948, The Glen is the birth place of road
racing in the Untitled States and attracts every major North American series and
talented drivers from around the world.
Watkins Glen International is located amidst the rolling hills of the beautiful Finger Lakes Region
of Upstate New York, providing a unique contrast between the sights and sounds of racing and
pure, scenic beauty. The track is strategically located to allow access to several local markets,
including Albany, Binghamton, Buffalo, Rochester, Syracuse, Toronto, Wilkes-Barre and
Williamsport.
Watkins Glen International, located in Watkins Glen, NY, is a 3.5-mile road course with eleven
turns that includes a variety of banking ranging from 6 to 10 degrees. It has become a racing
institution, the premier road racing facility in the United States. The Glen is one of only two road
courses on the NASCAR Sprint Cup Series schedule.
Watkins Glen International can help put your organization in front of the most brand-loyal fans in
professional sports, and drive your message into victory lane.
Take to the twists and turns of Watkins Glen
International for a good cause. Enjoy three paced laps
behind an official WGI vehicle with proceeds going to
the R.A.C.E. Foundation, a WGI charity that supports
local education. Guests will also be able to take their
own event photos in Gatorade Victory Lane where the
drivers of The Glen celebrate.
APRIL 8-9, 2017
The 36th running of Sahlen’s Six Hours of The Glen
opens the racing season at Watkins Glen International,
July 2017. The Continental Tire Sports Car Challenge
returns to get the weekend rolling with the Continental
Tire 120 at The Glen.
June 29 - July 2, 2017
The Finger Lakes Wine Festival welcomes wineries,
musicians, regional chefs, as well as food and craft vendors.
Designated as one of the American Bus Association Top 100
Perennial Favorite Events in North America for 2016, and
voted the number 1 Wine Festival in a USA Today Poll, the
Finger Lakes Wine Festival offers excellent entertainment
value to both tour groups and individual travelers from around
the world.
JULY 14-16, 2017
The NASCAR Sprint Cup Series at The Glen weekend returns August 3-6, 2017. The Glen hosts one of
the pinnacle races of the NASCAR Sprint Cup Series schedule leading into the Chase for the NASCAR
Sprint Cup. The weekend also features the NASCAR XFINITY Series Zippo 200 at The Glen, and the
NASCAR K&N Pro Series Bully Hill Vineyards 100 at The Glen.
AUGUST 3-6, 2017
The INDYCAR Series returns to The Glen for the
second to last race for the INDYCAR series. Come see
the international stars of INDYCAR as they fight for the
championship. The INDY Lights, Pro Mazda, and
USF2000 will round out the event weekend.
September 1-3, 2017
Always among the largest vintage racing events in the country, the U.S.
Vintage Grand Prix typically marks the conclusion of the racing season at
Watkins Glen International. The U.S. Vintage Grand Prix is an event for all
ages and in 2017 will feature cars from the Trans-Am and Can-Am Series
and celebrate the history of Corvette in racing throughout the years. Over
475 participants will compete throughout the weekend including 25+ hours
of on track action, parade laps for participating sponsors, a fantastic auto
show, displays and more.
SEPTEMBER 8-10, 2017
Nearly 50% of avid NASCAR Fans always
buy products or services from
NASCAR Sponsors.
9 out of 10 Avid NASCAR Fans indicate they
appreciate what a sponsor provides to the
NASCAR experience.
Loyalty to sponsors and fans’ propensity to
switch to brands that invest in motorsports is
3X greater than non-fans.
Fans that attend races are 2X as loyal to existing
sponsors and 2X as likely to try or switch to
sponsor brands than the average NASCAR Fan.
NASCAR ranks #1 among major U.S. sports
when it comes to loyalty to sponsors.
Avid NASCAR Fans are more than twice as
likely to recall sponsor brands
(more than any other sport).
Source: SportsBusiness Journal – Turnkey Sports//Toluna NASCAR Fan Engagement Tracker
Source: 2014 WGI Attendee Report by Sponsorship Research International
84% of WGI Attendees view the race as a full
entertainment experience walking the grounds
75% of WGI Attendees agree that attending a
race is one of the highlights of their year
66% of WGI Attendees like to interact with
and various sponsor areas while at the race
Source: The Nielsen Company All data through end-of-year 2015 - *Data as of 11/18/14 (Ranked based on overall viewers tuned in per event among major sports)
In 2015, more than 87.7 million unique viewers
tuned into the NASCAR races on TV
An average of 5.1 million viewers tuned in to each
NASCAR Sprint Cup Series event in 2015
Among major sports on TV, the NASCAR Sprint Cup
Series is ranked No. 2 and the NASCAR XFINITY
Series is ranked No. 4 in average viewership per
event*
Source: 2015 Year-End Consumption Insights Report
Source: Scarborough, Multi-Market, 2016 & 2014 Release 1 Total (February 2014 - April 2016)NASCAR Fans: Have watched, attended, or listened to a NASCAR event in the past 12 monthsLocal Markets: Buffalo, Rochester, NY (with Genessee), & Syracuse
38%
44%
25%
32%
35%
52%
30%
22%
24%
18 - 34 Years 35 - 54 Years 55 + Years
< $50,000 39% 48% 49%
$50,000 - $74,999 26% 19% 19%
$75,000 - $99,999 22% 17% 14%
$100,000 - $149,999 13% 11% 12%
$150,000 + 10% 5% 6%
42%of WGI Attendees
have children (<17
years) living in their
household.
35%of WGI Attendees are
blue collar workers.
1. Rochester, NY 6. Wilkes Barre-Scranton
2. Elmira (Corning) 7. Philadelphia
3. Syracuse 8. Binghamton
4. Buffalo 9. Albany-Schenectady-Troy
5. New York 10. Harrisburg-Lncstr-Leb-York
¾ of WGI Attendees own their homes.
62%
38%
59%
41%48%52%
Source: 2016 WGI Ticket Holder Database; 2015 WGI Post-Event Survey*2014 WGI Post-Event Survey
1 - 2 People 38%
3 - 4 People 29%
5 + People 33%
< 1 Hour 3%
1 - 2 Hours 13%
3 - 4 Hours 25%
5 + Hours 58%
How many people were in your
group?
How many hours before the event
start did you arrive?*
< 1 Hour 27%
1 - 2 Hours 48%
3 + Hours 17%
How many hours did you spend in
the vendor/display area?*
First Year 16%
2 - 5 Years 22%
6 - 9 Years 15%
10 + Years 47%
How many years have you been
attending events at WGI?
25%
53%
23%
1 - 2 Nights 3 - 4 Nights 5+ Nights
24% 4% 37% 11% 20%Drove from Home Stayed With Friends
or FamilyCamped
On-PropertyCamped
Off-PropertyStayed in a Hotel or
Motel
31% 28% 27% 8% 1% 1% 4%
Source: ESRI Business Analyst
2013(E) % 2018(P) %
Primary Market
0-10 Minutes 4,927 0% 4,996 0%
10-20 Minutes 13,718 0% 13,775 0%
20-30 Minutes 68,710 2% 69,215 2%
30-60 Minutes 345,444 11% 347,473 11%
Secondary Market
60-90 Minutes 742,535 23% 741,892 23%
90-120 Minutes 2,107,395 64% 2,116,115 64%
Total 3,282,729 3,293,466
Median Household
Income
Median
Age
0-10 Minutes $ 39,015 45.5
0-20 Minutes $ 44,354 45.7
0-30 Minutes $ 43,728 43.6
0-60 Minutes $ 44,120 39.2
0-90 Minutes $ 47,372 40.7
0-120 Minutes $ 48,195 40.3
Event Entitlements have proven to be the most cost-effective
approach to deliver brand impressions while also delivering a
tangible high return on investment. All eyes at the track and at home
via national television, radio and internet are focused on the racing
action and as the title sponsor your brand will be front and center.
The Glen is able to offer a comprehensive program based on your
objectives that can tie-in benefits such as suites, hospitality, tickets,
premier track signage locations, displays, promotional rights and
beyond.
EVENT COLLATERAL
Advertising space to promote your brand is available in each event
weekend program. Additional collateral incorporation may include
printed event schedules and brochures, track guest guides as well as
tickets and credentials for Entitlement Partners.
PRE-RACE BRAND INTEGRATION
Entitlement Partners will have the opportunity to introduce VIP
Guests on the Pre-Race Stage, ride along in the Official Pace Car,
wave the green flag and obtain prominent stage branding
opportunities.
CELEBRATE WITH #1
Special guests at each race event, such as sweepstakes winners and
VIP guests, would have the opportunity to take part in the Gatorade
Victory Lane celebration and have their photo taken with the race
winner.
OFFICIAL STATUS
Receive exclusive promotional rights within a
mutually defined product category with the right to
use speedway marks for on-site and in-market
promotions, themed advertising campaigns, point-of-
sale materials and product packaging. As an Official
Partner, you’ll be included in all marketing collateral
referencing marketing partners of the specific venue
as well as have the option to participate in
consumer/employee promotions that include event
tickets in prize packaging.
BRINGING BRANDS TOGETHER
Develop a unique promotion
featuring both your brand and one of
the most recognizable names in
motorsports. Receive non-exclusive
promotional rights with the right to
use WGI marks for activation
opportunities such as on-site and in-
market promotions, retail pass-
through opportunities, trade
promotion, consumer or employee
promotions, themed advertising
campaigns, point-of-sale materials,
and product packaging. Trackside
benefits include on-site signage, on-
site display & sampling options as
well as ticket & hospitality packages.
BRAND EXPOSURE
Watkins Glen International offers some of the most
extensive, unique signage opportunities in all of
racing. Our scenic road course features drastic
elevation changes and eleven turns in which to
prominently display your company’s brand. Watkins
Glen International can offer you significant visibility to
the over 750,000 racing enthusiasts who visit our
facility on an annual basis.
TRACKSIDE BILLBOARDS
These on-track billboards stretch around the entire
course and can be viewed by all of the fans at the
track as well as the national television audience at
home.
GRANDSTAND BILLBOARDS
Adorning the front, back and sides of our many
grandstands are signs that are highly visible to all
visitors to the track throughout the racing season.
PIT WALL SIGNAGE
Situated along Pit Road and between three major
grandstands, logos on pit wall will be seen by those
at home and seated along the frontstretch.
TEMPORARY SIGNAGE
Banners are strategically placed throughout the
infield and trackside to reach both our guests on-site
and the national television audience.
CONSUMER ENGAGEMENT
The Watkins Glen International Midway offers
companies the opportunity to showcase products
face-to-face to tens of thousands of customers. It’s
a chance for the customer to meet your
representatives and see, touch, or sample your
product in person. Motorsport fans have a high level
of brand consciousness for those products and
companies associated with the sport and they prove
it with their high level of brand loyalty.
With several different events to choose from and
sizes ranging from 10’ x 10’ to greater than 100’ x
100’, Watkins Glen International has a display area
for every client’s needs. Whether you are looking for
account activation, coupon distribution, sampling
within your display, gathering customer data or exit
sampling, a Watkins Glen International Corporate
Sales Representative can design a package to
meet your marketing objectives.
REACH THOUSANDS
Take your brand straight to the consumer in our on-
property campgrounds. With this exclusive access,
distribute samples of your product and/or coupons
for guests to use during their stay or following the
event weekend.
GENERATE ON-SITE PRODUCT SALES
In partnership with track caterer Americrown, bring
a fan’s favorite food brand on-site to enjoy while
also generating product sales.
Situated trackside atop the famed Esses, The Glen
Club is a turn key hospitality option providing the
most exclusive VIP experience The Glen has to
offer.
AMENITIES
Weekend General Admission
Gourmet Buffet & Dining
Complimentary Cocktails & Refreshments
Indoor & Outdoor Veranda Seating
Climate-Controlled Atmosphere
VIP Parking
Exclusive Club-Like Setting
Event Program
Motorsports Personality Q&A Session
Complimentary Fan Walk Sunday Morning
Situated outside Turn 11 trackside, The Sahlen’s Pit Inn is a turn
key hospitality option providing an exclusive VIP experience.
Guests will have a terrific view of Turn 11 as well as easy access
to the midway.
AMENITIES
Weekend General Admission
Hospitality Access for Saturday & Sunday
Gourmet Buffet & Dining
Complimentary Alcohol Beverages & Refreshments
Climate-Controlled Atmosphere
Preferred Parking – Lot 5
Exclusive Club-Like Setting
Event Program
Motorsports Personality Q&A Session
Fan Walk Sunday Morning
Overlooking the historic Esses, private trackside
entertainment has never been more exciting.
Choose from one of four comfortable Tower Suites
for your exclusive race weekend experience.
AMENITIES
Weekend General Admission
Individually Sold / Limited Availability
Private Suite / Trackside Viewing
Rooftop Viewing
Climate-Controlled Atmosphere
VIP Parking
Complimentary Fan Walk Sunday Morning
Enjoy the speed and excitement with your corporate
group in one of our portable Trackside Mobile
Suites where your guests have never been closer to
the racing action.
AMENITIES
Weekend General Admission
Private Suite for up to Fifty (50) Guests
Rooftop Observation Deck
Trackside Chalet Dining
Closed Circuit Television
Private Restrooms
Preferred Parking
Complimentary Fan Walk Sunday Morning
Enjoy this exclusive hospitality opportunity at WGI
for you and your select group of customers. Enjoy
watching the action high atop the historic Starter’s
Stand located between Turns 1 and 2.
AMENITIES
Access for Twenty (20) Guests
Four (4) Turn 2 Parking Passes
Exclusive Access to Tower during the Event
Weekend
Corporate Branding on the Tower through the
duration of the Event Weekend
Indoor Hospitality Area with Television Viewing
and Private Seating
*Please note viewing platform will not hang over the track.
The newest hospitality option at The Glen is the
Turn 10 Hospitality Suite. The Turn 10 Hospitality
Suite is located in the heart of the infield. The Turn
10 Hospitality Suite offers a private deck that offers
great views of the track.
AMENITIES
Access for Fifty (50) Guests
Climate Controlled Suite
Exclusive Access to viewing deck during the
event weekend.
Indoor Hospitality Area with Television Viewing
and Private Seating
Watkins Glen International offers a unique and
scenic corporate hospitality experience that caters
to your race day appetite. For larger groups, our
private pre-race chalet experience provides the best
option for entertaining, networking and socializing.
AMENITIES
Group Ticket Pricing on Admissions
Private Chalet for 50 to 300+ Guests
Corporate Identification at Courtyard Entrance
Customized Catering Menu
Closed Circuit TV
Private Restrooms
Complimentary Fan Walk Sunday Morning
The best in fan hospitality, The Bog presented by
Red Cat, is the perfect addition to any individual or
group ticket package. Located trackside in Turn 11,
The Bog is the closest anyone can get to the race
action!
AMENITIES
Exclusive Trackside Views
Motorsports Personality Q&A Session
Unlimited Coca-Cola Products
Drink Chips Provided for Anheuser-Busch &
Hazlitt Products
Preferred Parking
Complimentary Fan Walk Sunday Morning
Complimentary Gift
*Does Not Include Admission to Major Events
The Budweiser Turn One Tavern sits trackside
between the Seneca and Argetsinger grandstands
at the exit of Turn One. This tailgate-style area
welcomes all fans who would like to heighten their
race day experience.
AMENITIES
Accommodates a Variety of Guests
Trackside Viewing
Limited Availability
Discounted Beverages
Assortment of Classic Tailgate Food Specialties
Private Festival Tent
Convenient Access to Grandstands
*Does Not Include Admission to Major Events
INTEGRATED MESSAGING
Put your message in front of millions of the most
brand loyal fans with at-track broadcasts during
NASCAR event weekends. Sprint Vision screens
are set up at multiple locations inside the track and
provide fans with entertainment and critical
information.
Your brand can be integrated into Sprint Vision
through commercials, logo placement, live and live-
to-tape content, and sponsorable in-race features
including lap leaders, replay, trivia, and more.
ON-AIR
With over 5.3 Million listeners for every race
broadcast, integrating your brand on MRN radio will
generate millions of impressions. MRN offers
several advertising opportunities during race
broadcasts, MRN ancillary programming as well as
on MotorRacingNetwork.com.
UNIQUE OPPORTUNITIES
Presenting Sponsor of Broadcast
Presenting Sponsorship of Pre and Post Race
Coverage
In-Broadcast Feature Sponsor of Live Read
Elements such as Cautions, Full Field Run-
Downs, the “Top 5,” Race Command, Mid-Race
Update and the Starting Lineup.
More than 600 affiliate radio stations
nationwide plus SIRIUS XM and online
audio streaming on NASCAR.com
Motor Racing Network touches over
90 Million listeners over 52 weeks with
an average listenership of 5.3 Million
each NASCAR Sprint Cup Series
Broadcast
In addition to our consumer events, Watkins Glen
International hosts 150 track rental days annually.
The average car club rental day brings over 120
cars to the track. The average track rental
agreement is 2-3 days per organization.
Organizations that participate in track rental days at
The Glen include Porsche Club of America, BMW
CCA Club Racing, Ferrari Club of America and the
Audi Car Club.
Ten (10) different Porsche Clubs of America (PCA) call
Watkins Glen International their home track with 35
track rental days in 2016.
Four (4) different BMW CCA’s call Watkins Glen
International their home track with 14 track rental days
in 2016.
Two (2) different Ferrari Car Clubs of America call
Watkins Glen International their home track with 8
track rental days in 2016.
One (1) Audi Car Club calls Watkins Glen International
its home track with 7 track rental days in 2016.