2017 BMC Market Reports

All Beverages • All Sales Channels • Granular Data Detailed Analysis • Five Year Projections

Superior Beverage Data Total Market Perspective

BEVERAGE MARKETING CORPORATION

Celebrating 4 5 Y e a r s o f E x c e l l e n c e

BEVERAGE MARKETING CORPORATION

850 Third Avenue, 13th FloorNew York, NY 10022

+1.800.275.4630 or +1.212.688.7640

beveragemarketing.com bmcreports.com

facebook.com/bevmarketing

twitter.com/bevmarketing

linkedin.com/company/ beverage-marketing-corp

The industry’s one-stop destination for all things beverage

The BMC Advantage BMC Market Reports*

Historical,currentandprojectedcategoryvolume,wholesaleandretaildollarsales ü

Totalall-sales-channelinclusivedata+keysaleschannelbreak-outs üDetailedbreakoutsandprojectionsofproductvolumebypackagesizeandmaterialtype(on-andoff-premiseinclusive)through2021 üConsumerdemographicprofilesforbeveragesegmentandkeybrands,plusadexpendituresforcategoryandtopbrandsby18mediabreakouts

ü

Regionalall-sales-channelinclusivedataandprojections üQuantificationoforganicmarketineachmajorbeveragesector üHistorical,currentandprojectedflavordata,dietvs.regular statisticsandsomuchmore ü*ThisspecificselectfeaturesetdescribesBMC’sU.S.BeverageCategoryReports.AU.S.BeverageCategoryReportisacomprehensiveMarketReportthatcoversasinglemajorbeveragecategorysuchasU.S. Carbonated Soft Drinks through 2021.ThisspecificfeaturesetdoesnotapplytoGuideReports,ToplineReports,MultipleBeverageOverviewReportsorGlobalMarketReportsortoMarketReportsonemergingsectorssuchascoconutandplantwater.

2017 BMC MARKET REPORTS

beveragemarketing.com

leverage Beverage Marketing Corporation’s 45 years of experience tracking, analyzing and advising the global beverage industry.

Total Market View.Frombottledwatertowine,andeverythinginbetween,BMCcovers allbeveragesegments,offeringaccurate,granular,totalmarketdata.Whereverabeverageissoldorconsumed,youcanbeconfidentitisincludedinourmarkettotals.

Decision Support and Trusted Third Party Validation.BMC’sMarketReportsofferthereliablebeveragedataandmeaningfulinsightsyouneedto:

•Formulateplansandtactics

•Conductcross-categoryresearch

•Verifyhunchesandvalidateconclusions

•Developandtrainstaffmembers

•Establishastrongknowledgebaseforstrategicinitiatives

Turn to BMC forindustryexpertiseyoucanrelyonanddepthofdatayouwon’tfindanywhereelse.

•Capturetotalmarket,on-andoff-premisesalesdata

•Analyzebeveragesegments

•Assessthecompetition

•Identifyandevaluateopportunities

•Benchmarkprogressandperformance

Your Source For Superior Data and Total Market Perspective

ShOP ONliNE ATbmcreports.com

• View tables of contents and sample data

• Compare reports

• Download purchases immediately

• Access for 1-3 users

• PDF & word versions provided (unless otherwise noted)

HaveQuestions? Contact:CharleneHarvey+1.212.688.7640ext.1962charvey@beveragemarketing.com

MARkET REPoRTS No. of Pages

Date of Availability

Price

BeveragePackagingintheU.S. 400+ Summer $4,995

Beverages2017:What’sinStore(PowerPoint) 40+ Winter $1,495

CoconutandPlantWaterintheU.S. 25-50 Winter $1,495ContractPackingDirectoryDatabase(Excel) — Fall $4,995

PrivateLabelBeveragesandContractPackingintheU.S. 400+ Fall $3,995TheGlobalBeerMarket 450+ Fall $4,995SparklingWaterintheU.S.New! 40+ Winter $1,495TheGlobalBottledWaterMarket 250+ Winter $4,995TheGlobalMultipleBeverageMarketplace 300+ Fall $3,995TheMultipleBeverageMarketplaceinCanada 250+ Fall $4,995TheMultipleBeverageMarketplaceintheU.S. 250+ Spring $4,995TheNextWaveofNicheandEmergingBeverages 450+ Fall $3,995U.S.AlcoholBeverageTrendAnalysis(PowerPoint) 25-50 Spring $1,495U.S.Beerthrough2021 450+ Fall $4,995U.S.BottledWaterthrough2021 300+ Summer $4,995U.S.CarbonatedSoftDrinksthrough2021 350+ Summer $4,995U.S.Coffeethrough2021 200+ Fall $4,995U.S.CollegeStudentBeverageConsumptionandAttitudes 100+ Spring $1,995U.S.CraftBeerthrough2021 200+ Fall $3,995U.S.DairyAlternativeBeveragesthrough2021 150+ Summer $4,995U.S.EnergyDrinksthrough2021 150+ Fall $3,995U.S.FruitBeveragesthrough2021 400+ Spring $4,995U.S.MilkandDairyBeveragesthrough2021 200+ Fall $4,995U.S.NewAgeBeveragesthrough2021 300+ Fall $4,995U.S.QuarterlyCategoryVolume&WholesaleDollarReports(Excel) — 4perYear $1,495U.S.Ready-to-DrinkTeathrough2021 250+ Summer $4,995U.S.Single-ServeFruitBeveragesthrough2021 150+ Fall $3,995U.S.SportsBeveragesthrough2021 125+ Fall $3,995U.S.Value-AddedWaterthrough2021 150+ Fall $3,995WellnessandFunctionalBeveragesintheU.S. 300+ Fall $4,995

ToPlINE MARkET REPoRTS No. of Pages

Date of Availability

Price

NorthAmericanToplineNew! 50-60 Fall $2,995U.S.BottledWaterTopline 20-30 Summer $995U.S.CarbonatedSoftDrinksTopline 20-30 Summer $995U.S.CoffeeTopline 20-30 Fall $995U.S.DairyAlternativeBeveragesTopline 20-30 Summer $995U.S.EnergyDrinksTopline 20-30 Fall $995U.S.FruitBeveragesTopline 20-30 Spring $995U.S.MilkTopline 20-30 Fall $995U.S.Ready-to-DrinkTeaTopline 20-30 Fall $995U.S.Single-ServeFruitBeveragesTopline 20-30 Fall $995U.S.SportsBeveragesTopline 20-30 Fall $995

BMC’S GUIDE REPoRTS No. of Pages

Date of Availability

Price

BMC’sU.S.SpiritsGuide 300+ Spring $995

BMC’sU.S.WineGuide 250+ Spring $995

BMC’sU.S.BeerGuide 160+ Summer $995

Just ask…Wewanttobeyourresearchpartners.Fortimeswhenoff-the-shelfresearchjustdoesn’tfit,BMCprovidesarangeoftailoredservicestomeetyouruniquerequirements:

• Custom Research

• Private Presentations

• Brainstorming Meeting kick-off Presentations

• Speeches and Webinars

• Custom Databases

• Quarterly Briefings

• Strategic and Tactical Management Consulting

• Supply Chain and Distribution Strategies

• Market Assessments

• And More

Call Charlene Harvey at +1.212.688.7640, ext. 1962 or charvey@beveragemarketing.com

beveragemarketing.com

iNTRODuCiNG…• Individual Beverage

Category Trend Databases Unleashthedata!Useasa

stand-aloneresourceorinconjunctionwithacoordinatingmarketreportforgreater marketinsight.

• BMC’s Beverage Company Database

Searchandanalyzebeveragemanufacturers,fillersanddistributors.Usetogrowyourdistributionnetwork,trackcompetitors,conductduediligence,identifyandcontactkeyprospectsandmore.

Call for a free demo today!

BEVERAGE MARKETING CORPORATION

850 Third Avenue, 13th FloorNew York, NY 10022

+1.800.275.4630 or +1.212.688.7640

beveragemarketing.com bmcreports.com

facebook.com/bevmarketing

twitter.com/bevmarketing

linkedin.com/company/ beverage-marketing-corp

This powerful, customizable, easy to query database facilitates decision-making across the organization

Database with Market ForecastsThe industry’s one-stop destination for all things beverage

Zero in on growth segments

Enhance sales and marketing focus

Identify portfolio gaps and market opportunities

Align management objectives around market-driven metrics

DrinkTelltm covers more than 30 categories and 60 sub-categories including:

Non-Alcohol Beverages• CarbonatedSoftDrinks• BottledWater• 100%FruitJuices• FruitDrinks• SportsDrinks• EnergyDrinks• Coffee• RTDCoffee• Tea• RTDTea• Milk• DairyAlternatives• FlavoredMilk• VegetableJuice• KombuchaTeas• CoconutWater• LiquidWaterEnhancers• ProbioticDrinks• ProteinDrinks• PlantWaters• Vegetable/FruitJuiceBlends• EnergyShots• EnhancedWater• FlavoredWater• EssenceWater• SparklingWater• AlkalineWater

Alcohol Beverages• Beer• FlavoredMaltBeverages• CraftBeer• Wine• Spirits• CiderAndmanymore…

Volume and Sales Dollars• Queryannualandquarterlydataand5yearprojections formorethan30categoriesand60sub-categories.

• Trackcompaniesandbrands.

• Analyzeregionaldata,flavortrends,dietvs.regular,saleschannelbreak-outs,etc.

Advertising Expenditures• Comparecategory,companyandbrandexpendituresacross18mediatypesincludinginternetadvertising

U.S. Consumer Insights• Accessbrandequityrelationshipassessmentdata

• GetinsightonGenZ’sbeverageconsumptionpatternsandopinions

• Explorecategoryandbranddemographicprofiles

U.S. Packaging Data• Exploreannualandquarterlypackagingunitsbybeveragecategory,packagingmaterialandsize

• Trackpackweightandresinconsumptiontrends

• Accessco-packercapabilitiesdatabaseandmore

Global Beverage Data• Queryvolumeandpercapitaconsumptionfor9beveragecategoriesacrossupto 190countries

Beverage Company Database• SearchU.S.andCanadiancompanies

•Trackbottlinganddistributionnetworks

• Studylocalmarketdistributionandbrandcompetitivesituationbyproducttype,brand,location,companysize,etc.Optional

Financial Analysis• AccessWallStreetanalystreports,keygovernmentandeconomicdata

Market Reports• Explorethenumbersand whattheyreallymean.

• TapintoBMC’sinsightfulanalysisofkeytrends,companies,brandsand marketdrivers

• AccessBMCMarketReportsfromyourDrinkTellportal.Optional

More•Industrypresentations

•Analysisofprivatebeveragecompanies

•LRBcalorictrenddata

•Leadingbrandsweetenerprofiles

•Newproductintroductions

•Beverageimports

Now AVAIlABlE: Customized modular access for greater flexibility!

Select Features: Continues To Evolve,

With Enhanced Granularity And New Features Added Regularly.

Schedule Your DrinkTelltm Demo Today!

Generate cross-category trend reports in just a few clicks

for more information or to schedule a demonstration contact: CharleneHarveyat+1.212.688.7640,ext.1962or charvey@beveragemarketing.com