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GESTS423 Intellectual Property Management &
Technology Transfer Session 6: Valorisation plan
Step I: What?
Azèle Mathieu, PhD February - June 2015
Which concepts of the course does this article illustrate?
GESTS423 – Technology Transfer – © Azèle Mathieu
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INSIGHTS REGARDING THE ARTICLE “Graphene: Patent surge reveals
global race?”
Concepts illustrated in the article
GESTS423 – Technology Transfer – © Azèle Mathieu
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European paradox
# patents, indicator of industry interest, S-curve, tecnology curve, adoption
Triple Helix model
Absorptive capacity
Product-patent => process-patent more easy to applied for
Open innovation
Offensive strategy
Lack of structural funds for universities/public research
Invention with different applications
Public support
Innovation output: patent, what does it mean?
Technology frontier
Gap/delay between research/innovation and impact on the economy
Open innovation, diminution of private labs, lack of absorptive capacity
Underinvestment
GESTS423 – Technology Transfer – © Azèle Mathieu
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WHAT SHOULD YOU TAKE INTO ACCOUNT WHEN COMMERCIALISING A PATENT?
The Valorisation Plan (VP)
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As you make a Business Plan when you want to launch a new company
You make a Valorisation Plan when you want to make a new invention/competences useful for the society
The VP is built around 4 main axes:
● What?
● To who?
● How much?
● How?
Agenda for forthcoming courses
• The Valorisation Plan
● What?
● To who?
● How much?
● How?
GESTS423 – Technology Transfer – © Azèle Mathieu
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VP: What?
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May look obvious at first sight…
… but it is not
Understand what you have in hands
Define what you will (not) sell and to who
VP: What?
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(i) Technologie(s) – invention?
(ii) Patent(s)?
(iii) Innovation?
(iv) Market(s) & industrie(s)?
3D printing
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“Three-dimensional printing makes it as cheap to create single items as it is to produce thousands and thus undermines economies of scale. It may have as profound an impact on the world as the coming of the factory did....Just as nobody could have predicted the impact of the steam engine in 1750—or the printing press in 1450, or the transistor in 1950—it is impossible to foresee the long-term impact of 3D printing. But the technology is coming, and it is likely to disrupt every field it touches.” — The Economist, February 10, 2011
3D printing - technologies
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Type Technologies
Extrusion Fused deposition modeling (FDM)
Robocasting
Wire Electron Beam Freeform Fabrication (EBF3)
Granular
Direct metal laser sintering (DMLS)
Electron-beam melting (EBM)
Selective laser melting (SLM)
Selective heat sintering (SHS) [30]
Selective laser sintering (SLS)
Powder bed and inkjet head 3D printing Plaster-based 3D printing (PP)
Laminated Laminated object manufacturing (LOM)
Light polymerised Stereolithography (SLA)
Digital Light Processing (DLP)
3D printing – intellectual property rights
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Modelling
Printing
Copyright, trademark, patent, industrial design…
Industry use
Education/industry use
Consumer use
Applications of 3D printing
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Application 1
How do they interrelate?
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Protected or not (patent?)
Creativity: a prerequisite of invention and innovation
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VP: What?
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Technology 1
Technology 2
Technology 3
Invention Patent?
Application 1
Application 2
Application 3
Application 3
Licensing/selling agreement
(i) Technologie(s) - invention
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Field
Applications
Degree of novelty
Method – product
Development stage & time to market
● Proof of concept (POC)
● Proof of business (POB)
● Complementary assets
Invention – Example: Graphene
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New material
Extremely resistant, thin, light
1m²=€600Billions; 0,77 milligrams
Multiple applications
Nokia get a 1$Billion to develop consumer uses
(ii) Patent(s)
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Inventor(s)
Applicant(s)
Priority date
Geographical scope
Prior art search
Dependency
Other/related Intellectual Property Rights (IPR)
MARKET (BUYERS) INDUSTRY (SELLERS)
MACRO LEVEL Market attractiveness Industry attractiveness
MICRO LEVEL Customer readiness to buy Understanding the industry KSF
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Source: © Olivier Witmeur (2012), adapted from John Mullins (2006)
(iii) Market & Industry Opportunity validation framework
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MARKET (BUYERS) INDUSTRY (SELLERS)
MACRO LEVEL Statistics and press Industry Analysts + Specialized press
MICRO LEVEL Interviews with customers/Focus Groups/Pools + Observation
Interviews with experts + observation
Source: © Olivier Witmeur (2012), adapted from John Mullins (2006)
(iii) Market & Industry Opportunity validation framework
(iii) Industry
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Existing industry players
● To identify them via:
Available analysis
PatentScope
Prior art search
…
● Structure of the value chain: R&D, manufacturing,...
Existing solutions
● Competitive – substitute
● Advantages – inconvenient
Finding useful business information via patent databases
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Who is applying and/or inventing similar patented inventions?
What is their strategy in terms of patent application procedure? For ex.: geographical expansion?
2 patent tools to better exploit:
● PatentScope
● Prior art search performed by specialist and/or based on patent databases
© Azèle Mathieu
Using PatentScope to find useful business info – an example
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Find similar patents based on:
● Title
● Field
● Name of the inventor
● Date
● Number
● International Patent Classification (IPC)
© Azèle Mathieu
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© Azèle Mathieu
International Patent Classification http://www.epo.org/searching/essentials/classification/ipc-reform.html
Using PatentScope – Step 1: IPC
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© Azèle Mathieu
Using PatentScope – Step 2: search
IPC: G01N33/68 : http://web2.wipo.int/ipcpub/#refresh=page
PatentScope:
http://patentscope.wipo.int/search/en/search.jsf
o ! Coverage information !
o Results
Who else? Applicants and inventors?
Where do they patent?
When?
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© Azèle Mathieu
Who has been the inventor of patents in class G01N33/68 and for how many patents?
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© Azèle Mathieu
(iii) Market(s) & Industrie(s) Analysis “tools”
SWOT
BCG Growth-Share Matrix
Porter’s five forces analysis
PESTEL
…
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© Azèle Mathieu
(iii) Market(s) & Industrie(s) Information sources
The inventor!
Interviews with users, specialists, companies active in the field,…
Specialised market databases: Medtrack, Profound,…
Business databases: US Securities and Exchange Commission (SEC), Amadeus, Belfirst, Business Source Premier,…
Patent databases: Esp@cenet, USPTO, WIPO (+ PatentScope),…
Reports from consulting firms: Ernst & Young, Bain & Company, Mc Kinsey, Arthur D Little,…
Websites of professional associations: Essenscia, Unamec, Agoria,…
Other: Kompass, Google,…
References
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• Cohen, W.M. and D.A. Levinthal (1990). Absorptive Capacity: A New Perspective on Learning and Innovation. Administrative Science Quarterly, 35(1), pp.128-152.
Christensen, C. (03/11/2012). A Capitalist’s Dilemma, Whoever Wins on Tuesday. The New York Times.
European Communities – Gate 2 Growth (2002). A Guide to Financing Innovation.
Guellec, D. and B. van Pottelsberghe de la Potterie (2007). The economics of the European patent system : IP policy for innovation and competition. Oxford : Oxford University Press, 250 p. (ISBN : 9780199216987 ; 9780199292066 ; 0199216983)
Markides, C. C. (2012). How disruptive will innovations from emerging markets be? MIT Sloan Management Review, 54 (1), p.23.
Mullins, J. (2006). The New Business Road test. What entrepreneurs and executives should do before writing a business plan.
Peeters, C. and B. van Pottelsberghe de la Potterie (2007). Economic and management perspectives on intellectual property rights. Basingstoke [England] : New York : Palgrave Macmillan, 266 p. (ISBN: 9781403949639 , 1403949638)
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