Is it okay for the church to have aFacebook, Twitter, Instagram or other social media account?

Introduction

• Sold my 1st Ad banner in 1994

• Put together my 1st Internet conference in 1995

• Ran my own dot com for 5 years, before I sold it in 2003

• Interactive and Public Relations Director

• Started volunteering here at Summit in 2009

Learning Objectives

• Understand what you are up against

• Understand the opportunity

• Carve out a basic strategy

Understand what you are up againstObjective #1

The Noise

• Estimated 30,000 marketing messages per day (Forbes, 2011)

• 55% of adults in U.S. have a smartphone (comScore, 2014)

• Access our smartphones 150 times per day (Meeker Report, 2014)

• 60% of social media time takes place on smartphones and tablets (Business Insider, 2014)

Engagement

• 55% of Internet traffic originates from Mobile devices (comScore, 2014)

• 47% of all Internet traffic comes from Mobile Apps (comScore, 2013)

• Facebook is the #1 mobile app with a 76% user reach

There is a War for your attention

Moving Beyond the PulpitUsing the other 164 hours in the week to talk with your Partners

Understand the opportunityObjective #2

2014 Social Network Users

Facebook

Twitter

Instagram

Google +

0 300000000 600000000 900000000 1200000000

Who uses social media?

• Simple Answer: We do.

• 73% of Black/Non-Hispanic Internet Users access social media sites (Pew Research, 2013)

• 75% have a college degree

• 68% have a household income of $75,000 or more

1 Corinthians 9

22 To the weak I became weak, to win the weak. I have become all things to all people so that by all possible means I might save some. !23 I do all this for the sake of the gospel, that I may share in its blessings.

Social Media Engagment

@iamdrjazz Twitter: 22,000 followers Facebook: 51,000 Likes Instagram: 20,000 followers

@samchand Twitter: 50,500 followers

@van_moody Twitter: 24,400 followers

On Twitter follow: @themountbishop @eldervkbrown @themountleads

Basic StrategiesObjective #3

Relationships

• Open a dialogue

• Amplify your voice and message

• Build a platform independent of location, corporate size or budget

Getting started

• Sign up for your accounts using the same handle

• Choose one social platform and dedicate yourself to it for 3 months

• Post on a consistent schedule or around the same time of day

Each platform has its strength

• Facebook lends itself to longer post and content sharing

• Twitter invokes quick calls to action and can direct followers to your content on other platforms

• Instagram is very visual, but can be used to promote and give an insider look at your relationships

• Youtube allows for long format video and archiving of key sermons and/or events

Avoid Unintended Outcomes

• Recognize the need for a corporate social account and a personal account for your leaders

• Please understand that a like, retweet, favorite etc. is a social endorsement

• As a leader, review beyond a single post before you favorite

Homework

• Understand the Viral effect of Social media (sharing)

• Identify what type of user you want to become: a Creator, Curator, or Power User (each can create a strong following)

Quick Review• Understand what your up against

• More people are using mobile devices to access the Internet; change your strategies accordingly

• Meet your Partners where they reside

• Social Media is an opportunity to start a one to many dialogue

• Don’t overthink a strategy

• Pick a social network and start posting consistently

Twitter: @jasonkylescott LinkedIn: linkedin.com/in/jasonkylescott Web: calldoctorsos.com

Q&A