2013 Sponsorship Opportunities
• What is BTCC• NGTC Specification• The Team• The Driver• Media Coverage• Opportunity• Hospitality
Contents
What is British Touring Cars?• Launched in 1958• One of the greatest motorsport events• Worldwide recognition • Jaguar, Austin, Ford, Lotus, Sunbeam and
Triumph – previous winners• Proven marketing platform and sponsorship
opportunity
• “We set out to produce a better-looking, faster, sexier race car at a much lower cost; I reckon we’ve nailed it” Alan J Gow (BTCC Series Director)
Next Generation Touring Car (NGTC)
NGTC Specification• Choice of model and chassis• Common components – gearbox, sub frame,
brakes, suspension etc• Enhanced safety features
• New standard specification cuts the cost of competing
• Up to 50% reduced costs, for teams and sponsors
The Team• Speedworks Motorsport – one of British motorsport’s
fastest growing race teams. With success in running Ginetta G50’s in European GT4, British GT and Ginetta G50 Cup
• Speedworks have competed in BTCC in 2011 and 2012. Tony Hughes and Adam Morgan both drove the latest Toyota Avensis NGTC car in 2012
• Hughes – a world class engineering company based in Stockport and a primary sponsor of Speedworks Motorsport
Driver 1
• Dave Newsham- A serious 2013 Independent Championship contender. Winner of the Clio Cup Championship in 2010. BTCC 2011 & 2012. 2012 highlights, two race wins, two 2nds and two 3rds. Awarded “Fan’s Favourite” for 2012 and voted 2nd by the fans for “Best Driver 2012”.
Driver 2 • Ollie Jackson has competed
in Caterham Academy, Porsche Carrera Cup, British GT, and had two seasons in the BTCC. Multiple wins have come in the form of Caterhams, a class win in British GT, and Porsche Carrera Cup Pro-Am1 wins, taking the Pro-Am1 championship in the process.
UK TV audience 19.5 million
Total ITV4 Air Time 229 hours
Live trackside audience 371,000
UK radio listeners 54 million
Media Coverage
Marketing Opportunity
• Massive opportunity to amplify brand awareness Trackside & through the BTCC Media and ITV4
• No boundaries - In house marketing opportunity
– Target a wide audience
– Partner a successful well established motorsport team and well known competitive Driver
Promotional Opportunity• Reward employees/Customers/Business
Partners• Data Collection/incentive opportunities-prize
draw • Customer competitions• Local, regional and national media exposure• Car & Driver - on site promotional days
Feature your logo and branding
Hospitality
Full Hospitality in the Speedworks Motorsport awningRefreshments throughout the day. Hot & cold buffet style
lunch.
Meet the Team and DriverMerchandise pack for each guest
Private Autograph session with Dave NewshamGuided tour of the car
Watch the team and mechanics at work in the garageWide variety of support races to keep you entertained
“The BTCC is relaxed, friendly and exciting and we find it is an excellent setting to mix with customers, suppliers
and sponsors in an informal way”
Be part of Britain’s most popular racing series…
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