62 April 2013 RISMedia’s REAL ESTATE
While there is still plenty of room for improvement in our current economic and housing climate, Power Brokers are advancing full speed ahead toward recovery. The door to the downturn has been shut and there’s nowhere to go but up.
And based on the record-setting response to our 25th Annual Power Broker Survey, brokers are eager to report their respec-tive tales of recovery. This year’s 1,000 respondents collectively amassed $767,983,687,087 in sales volume for 2012 and 2,985,668 in closed transactions. This represents a more than $158 billion increase in sales volume over 2011.
According to Power Brokers, while they had expected 2012 to be a transitional year as housing began the gradual process of recovery, these expectations were widely exceeded and many brokers closed the year in much better shape than they had anticipated. A bit of positive news about the economy, getting past the presidential election, and a stabilizing housing market was all that was needed to get buyers and sellers off the fence and fueling the housing engine once again.
Even more impressive than the climbing numbers in this year’s survey is the widespread mindset of today’s Power Bro-kers. While we’re not out of the woods in terms of unemploy-ment, foreclosures and pending legislative issues, brokers are choosing to focus on the positives…and there are many:
Rallying Around RecoveryTOP 500
by Maria Patterson
Continued on page 64
The Power Broker Report is sponsored by:
RISMedia’s REAL ESTATE April 2013 63
Celebrating 25 Years of the Power Broker Report: The Great Journey Continues
In 1988, we were honored to publish RISMedia’s First Annual Power Bro-ker Report, originally dubbed “Su-perstars of Real Estate,” followed by “Mega Brokers,” before finally arriv-ing in 1993 at the title these lead-ing firms rightly deserved: “Power Brokers.”
Throughout its evolution, the Power Broker Report has long hon-ored the incredible business feats of remarkable real estate leaders who, to this day, are still helping to shape our industry—leaders like Jim Weichert, Wes Foster, Dick Schlott, The Rector family, Stephen Baird, Bill Raveis, Dick Elsea, Bill Watson, Ron Peltier, Ted Pappas, Harley Rouda, Lennox Scott, the entire Hanna fam-ily and Mary Frances Burleson, the loyal right hand of the legendary first lady of real estate, Ebby Halliday. If our industry had a Hall of Fame, these foremost brokerage owners, along with industry icons like Dave and Gail Liniger, Gordon Gundaker, Alex Perriello, Ed Krafchow, Larry Flick and Senator Johnny Isakson, to name a few, would have all been inducted years ago. Collectively, these icons personify our industry. They are innovative, competitive, honorable leaders whose firms have played a major role in helping mil-lions of families achieve the Ameri-can Dream of homeownership.
When I look back at what was mak-ing headlines in 1988—from the fax machine to local television property shows—it’s truly inconceivable that, 25 years ago, the cellphone didn’t exist and it was still eight years be-fore Home Web and the first real use
of the Internet for marketing listings. Almost a decade would pass before HFS—under the leadership of Henry Silverman and his young executive team, which at the time included Realogy’s current Chaiman & CEO Richard Smith—would shock the real estate industry and the financial world by acquiring Century 21, ERA, Coldwell Banker and PHH.
The idea of using a computer virtually anywhere in the world to gain instantaneous access to list-ing information was science fiction to people in 1988. Impossible from a technological standpoint at that place in history, but equally impos-sible from a philosophical stand-point. Why would we give our listing data to prospects?
The degree to which time, technol-ogy and competition have reshaped our industry and our relationship with the consumer is nothing short of amazing. It is equally amazing to see how many of the Power Brokers topping the charts in 1988 have withstood the test of time and flour-ished over the past 25 years.
In this issue, our 25th edition of the Power Broker Report, we have the privilege of honoring the achieve-ments of the industry’s top 500 bro-kerage firms. The achievements of these firms are remarkable. Their leadership teams have success-fully managed their respective firms through extremely difficult economic times.
It is my hope that in the 50th edition of RISMedia’s Power Bro-ker Report, we will all be reading about the continued achievements of many of the great firms we are honoring today. RE
2000
2010
1988
1990
The world—and with it, our industry—has changed dramatically over the past 25 years. The chal-
lenges, the innovations and the competition that our industry has faced over the past two-and-a-half decades have not only reshaped this business but have given rise to a very unique, more effec-tive and more efficient segment of our industry…what we at RISMedia call the ‘Power Brokers.’
First Issue
2013
25th Anniversary
by John Featherston, President & CEO, RISMedia
The degree to which time, technology and competition
have reshaped our industry and our
relationship with the consumer is nothing
short of amazing.
64 April 2013 RISMedia’s REAL ESTATE
improved consumer confidence, rising home prices, con-tinued low interest rates, increasing housing starts, a stabilizing economy…the list goes on.
To celebrate real estate’s return to health—along with the survey’s 25th anniversary—this year’s Power Bro-ker Report, sponsored by Move, HSA Home Warranty, Homes.com and Leading Real Estate Companies of the World®, features more extensive data than ever before in an effort to dig deeper into the factors that are con-tributing to the recovery and the key challenges that lie ahead. In this special section, you’ll find the top 500 firms ranked by transactions, along with insights from some of the nation’s most notable Power Brokers. Com-plete interviews and our full ranking of the more than 1,200 responding firms will be available next month in the Power Broker Report publication, available in print and digital formats. Watch for details at rismedia.com.
This year’s report also includes a wonderful retro-spective of the History of the Power Broker Report from RISMedia President & CEO John Featherston (page 63). Don’t miss John’s incomparable insights into where this industry has been and where it’s headed.
To all the brokers who took the time to complete the survey and bear witness to real estate’s recovery, we extend our sincere appreciation. You and your teams are a great testament to the resiliency of housing and the enduring dream of homeownership. RE
2012 Total number of transactions: 2,985,668Total sales volume: $767,983,687,087Source: RISMedia’s 2013 Power Broker Survey; based on top 1,000 survey respondents
2011Total number of transactions: 2,448,845Total sales volume: $609,599,730,801Source: RISMedia’s 2012 Power Broker Survey; based on top 1,000 survey respondents
2012 Average Sales Price: $257,223Source: RISMedia’s 2013 Power Broker Survey; based on top 1,000 survey respondents
Continued from page 62
Trans. Rank
Sales Rank
Company State Transactions Sales Volume Total Offices
Total Agents
1 1 NRT LLC NJ 289,614 $128,750,466,000 712 41,300
2 2 HomeServices of America MN 151,017 $42,648,864,959 371 16,069
3 3 Long & Foster Real Estate, Inc. VA 65,912 $22,532,848,816 170 10,164
4 7 Howard Hanna Real Estate/Hanna Holdings, Inc. PA 37,986 $6,682,415,983 104 3,190
5 14 Crye-Leike REALTORS® TN 25,520 $4,086,340,792 77 2,449
6 6 Prudential Fox & Roach REALTORS® PA 23,317 $7,962,360,419 57 3,960
7 10 Realty ONE Group CA 22,773 $4,878,582,958 15 3,840
8 9 Coldwell Banker United, REALTORS® TX 22,114 $4,952,694,583 62 1,903
9 24 RealtyUSA NY 20,158 $2,926,638,000 56 1,871
10 29 Real Estate One, Inc. MI 18,564 $2,622,833,861 32 1,382
11 20 HomeSmart Real Estate AZ 18,559 $3,567,487,945 10 4,375
12 15 Baird & Warner IL 18,269 $3,990,927,849 25 1,500
13 21 Allen Tate Companies NC 15,932 $3,447,642,989 37 1,388
14 12 Ebby Halliday, REALTORS® TX 15,916 $4,799,215,545 30 1,389
15 22 RE/MAX Results MN 15,633 $3,079,993,431 24 707
16 27 West USA Realty, Inc. AZ 13,389 $2,811,690,000 23 1,172
17 25 Keller Williams Realty, Dallas TX 13,369 $2,860,658,020 11 1,517
18 4 Douglas Elliman Real Estate NY 12,976 $12,363,477,447 64 4,074
19 44 Watson Realty Corp. FL 12,640 $2,104,087,317 40 1,096
Top 500
RISMedia’s REAL ESTATE April 2013 65
2012 in ReviewRon PeltierChairman & CEOBerkshire Hathaway HomeServices of America2012 Transactions: 151,017 2012 Sales Volume: $42,648,864,959Rank: 2
“2012 was a real inflection point for the industry and also for HomeServices. 2011 was the bottom of the downturn and the bottom of the housing correction when existing home sales were at 4.19 million units and we were at the bottom of price destruction. We believed the forces were forming to make 2012 the beginning of the recovery, and indeed, that’s what happened. The indus-try saw existing home sales up 10 percent and prices up 8 percent. For HomeServices, it was a very significant year and a year that marked a directional change. We have now acquired a majority interest in the Prudential network and the Real Living network. This marked, for the first time, our entry into the franchising side of the
“The No. 1 challenge across the country is that we have moved from a surplus of inventory two years ago to a very, very critical shortage of inventory, and that will inadvertently keep a lid on growth.”
– Ron Peltier,Chairman & CEO,
Berkshire Hathaway HomeServices of America
Continued on page 67
Trans. Rank
Sales Rank
Company State Transactions Sales Volume Total Offices
Total Agents
20 50 First Weber Group WI 12,265 $1,963,087,351 61 1,025
21 8 William Raveis Real Estate, Inc. CT 12,193 $5,356,731,000 66 2,427
22 40 Realty Executives Phoenix AZ 11,985 $2,175,322,750 44 808
23 19 John L. Scott Real Estate WA 11,833 $3,784,987,269 31 1,078
24 42 Prudential Homesale Services Group PA 11,571 $2,143,355,231 26 1,046
25 75 Coldwell Banker Honig-Bell IL 11,267 $1,534,430,000 40 840
26 38 Prudential Americana Holdings NV 11,141 $2,227,961,412 17 1,474
27 23 RE/MAX Alliance CO 10,818 $2,946,108,713 20 759
28 43 Shorewest, REALTORS® WI 10,746 $2,111,000,000 22 900
29 16 Coldwell Banker Bain|Seal WA 10,212 $3,949,818,773 30 1,014
30 49 Prudential Georgia Realty GA 9,900 $1,990,000,000 18 986
31 11 First Team Real Estate CA 9,696 $4,845,015,600 36 1,749
32 86 Coldwell Banker Schmidt, REALTORS® MI 9,515 $1,346,617,765 44 624
33 76 Keller Williams Realty, Pinnacle Partners Group GA 9,476 $1,532,478,756 12 1,272
34 31 Keller Williams Realty, Austin TX 9,397 $2,493,100,389 4 1,564
35 56 The Keyes Company FL 9,230 $1,774,083,508 30 1,817
36 57 Sibcy Cline REALTORS® OH 9,213 $1,729,324,942 22 1,137
37 36 Prudential Florida Realty FL 9,113 $2,244,641,000 39 1,358
38 46 RE/MAX Gold CA 9,055 $2,034,453,267 21 643
39 88 Nothnagle REALTORS® NY 9,021 $1,300,000,000 25 641
Sponsored By
66 April 2013 RISMedia’s REAL ESTATE66 April 2013 RISMedia’s REAL ESTATE
MORTGAGE
75%38% 37%
TITLE SERVICES
62%29% 33%
HOME WARRANTY
67%8%
59%
HOME INSPECTION
46%
1%
45%HOMEOWNERS INSURANCE
52%14% 38%
SHORT SALE/ FORECLOSURE
75%66% 9%
LUXURY HOMES
73%
PROPERTYMANAGEMENT
63%42% 21%
70%
3%
The Services that Matter MostPower Brokers have relied heavily on core services and new revenue streams to help create profitability during the downturn and now into the future. Here are the top services Power Brokers offered in 2012:
In-house
Outsourced
Source: RISMedia’s 2013 Power Broker Survey
Trans. Rank
Sales Rank
Company State Transactions Sales Volume Total Offices
Total Agents
40 45 Keller Williams Realty, Willis Management, Inc. TX 8,946 $2,098,126,860 3 1,396
41 65 Coldwell Banker Seacoast/Advantage NC 8,690 $1,666,173,786 26 625
42 5 Alain Pinel REALTORS® CA 8,357 $8,816,730,672 27 1,288
43 47 RE/MAX Equity Group OR 8,158 $2,017,808,089 14 609
44 120 Northwood Realty Services PA 8,094 $999,575,325 36 858
45 109 Solid Source Realty Companies GA 7,984 $1,081,390,677 10 2,414
46 91 HUNT Real Estate Corp. ERA NY 7,796 $1,266,433,249 35 1,150
47 48 Lyon Real Estate CA 7,769 $2,006,167,408 15 906
48 136 Better Homes and Gardens RE Metro Brokers GA 7,754 $896,361,274 25 1,575
49 81 Tomlinson Real Estate Group ID 7,652 $1,431,882,778 16 650
50 17 Houlihan Lawrence NY 7,644 $3,943,848,126 25 1,084
51 71 F.C. Tucker Company IN 7,570 $1,596,496,011 13 547
52 69 Latter & Blum ERA Powered LA 7,476 $1,600,681,325 24 1,100
53 123 Prudential Preferred, REALTORS® MI 7,413 $985,738,764 38 532
54 102 Coldwell Banker Select OK 7,341 $1,117,351,838 13 550
55 116 Coldwell Banker The Real Estate Group, Inc. WI 7,208 $1,020,396,880 15 339
56 96 Atlantic & Pacific Real Estate, LLC CA 7,192 $1,168,905,609 31 1,023
57 58 Better Homes and Gardens RE Gary Greene REALTORS® TX 7,088 $1,727,793,924 20 742
58 41 Prudential Rubloff Properties IL 7,055 $2,171,621,713 15 822
59 60 Carolina One Real Estate SC 6,985 $1,722,962,194 11 721
Top 500
RISMedia’s REAL ESTATE April 2013 67
business. The new brand, Berkshire Hathaway Home-Services, is a significant departure from where we’ve been, but a truly exciting one, and I am extremely proud of the look and feel of the new brand.
I think we’ll see the continuation of recovery in 2013. I think we’ll be up another 10 percent in 2013 in units. There is lots of demand—we are seeing people on the sidelines now confident that homes are not losing value and the economy is showing enough signs of healing that confidence in housing is increasing. The future is clearly looking much, much brighter. I really believe that recovery will continue for the next few years and I think that housing has returned to its favorable position in the minds of consumers. The media did a lot to discourage them when housing values were falling, but housing has made its way back into a favorable light. The No. 1 chal-lenge across the country is that we have moved from a surplus of inventory two years ago to a very, very critical shortage of inventory, and that will inadvertently keep a lid on growth that might otherwise be in excess of what is predicted.”
Getting Sellers Off the Fence and Buyers into HomesDan ElseaPresident, BrokerageReal Estate OneMichigan2012 Transactions: 18,5642012 Sales: $2,622,833,861Rank: 10
“We aren’t having a problem getting buyers off the fence because they are everywhere. Our challenge today is actually finding sellers, so we are dusting off some old tricks and giving them more of a sophisticated twist in order to find sellers. Our approach includes sending out good, old-fashioned mailings on behalf of our salespeo-ple, describing the buyers we have for a particular area and whether or not homeowners in particular neighbor-hoods know of anyone that’s interested in moving. The overall message that we’re trying to get out to sellers: Values have risen faster than you think, so you will be
Continued from page 65
Continued on page 69
Trans. Rank
Sales Rank
Company State Transactions Sales Volume Total Offices
Total Agents
60 13 Intero Real Estate Services, Inc. CA 6,975 $4,640,000,000 13 930
61 28 Rodeo Realty CA 6,870 $2,730,783,327 11 1,108
62 77 CENTURY 21 M&M and Associates CA 6,733 $1,513,183,525 32 948
63 26 Better Homes and Gardens RE Mason-McDuffie CA 6,468 $2,826,022,334 30 1,148
64 73 Coldwell Banker Howard Perry and Walston NC 6,384 $1,590,118,740 11 670
65 143 CENTURY 21 Affiliated WI 6,237 $839,797,688 43 551
66 121 NP Dodge Real Estate Sales, Inc. NE 6,146 $996,277,178 11 486
67 34 RE/MAX Allegiance VA 6,144 $2,290,362,447 19 500
68 90 CENTURY 21 Select Real Estate, Inc. CA 6,115 $1,285,450,512 24 675
69 93 Keller Williams Realty, Clarksville TN 6,071 $1,246,263,388 5 626
70 54 Realty World Northern CA & Northern NV CA 6,022 $1,803,476,230 211 1,141
71 195 Cutler Real Estate OH 5,889 $635,531,936 12 284
72 59 RE/MAX Professionals CO 5,843 $1,727,171,894 8 361
73 53 CENTURY 21 New Millennium VA 5,815 $1,807,551,574 16 741
74 117 PMZ Real Estate CA 5,767 $1,002,583,000 12 560
75 125 Keller Williams Realty, Atlanta GA 5,721 $947,627,916 5 512
76 51 Michael Saunders & Company FL 5,534 $1,952,370,956 18 598
77 161 Carpenter REALTORS® IN 5,534 $739,164,000 30 565
78 101 Keller Williams Realty, Roseville CA 5,374 $1,126,768,721 3 557
79 67 Prudential PenFed Realty VA 5,360 $1,622,593,779 44 894
Sponsored By
68 April 2013 RISMedia’s REAL ESTATE
Who the Consumers AreAccording to survey respondents, these consumer groups accounted for the following percentage of sales in 2012:
First-Time Homeowners
25%Investors
20%
Move-up Buyers 30%
International4%Retirees
8%
Luxury8%
Other5%
Includes: 2nd Home/Vacation,
Military, Relocation and
Moving-down buyers
Source: RISMedia’s 2013 Power Broker Survey
Trans. Rank
Sales Rank
Company State Transactions Sales Volume Total Offices
Total Agents
80 110 Prudential Preferred Realty PA 5,156 $1,067,616,759 19 595
81 160 Prudential Indiana Realty Group Companies IN 5,142 $742,032,689 15 402
82 158 Ruhl & Ruhl REALTORS® LLC IA 5,049 $749,811,624 11 286
83 64 Keller Williams Realty, Chantilly VA 4,957 $1,671,565,518 6 848
84 138 Coldwell Banker Weir Manuel MI 4,926 $884,290,981 16 402
85 127 Coldwell Banker Prime Properties NY 4,901 $941,955,813 17 449
86 68 Windermere Real Estate CA 4,900 $1,614,000,000 17 728
87 37 Russ Lyon Sotheby's International Realty AZ 4,843 $2,228,888,759 17 852
88 129 Prudential Ambassador Real Estate NE 4,834 $921,184,957 2 376
89 156 CENTURY 21 Judge Fite Company TX 4,833 $764,428,972 18 424
90 130 GARDNER, REALTORS® LA 4,759 $909,802,300 24 780
91 183 Murney Associates, REALTORS® MO 4,752 $670,114,500 5 428
92 66 CENTURY 21 Award CA 4,748 $1,660,539,257 15 988
93 222 Greenridge Realty, Inc. MI 4,701 $559,115,279 19 337
94 169 Prudential Tropical Realty FL 4,683 $706,724,880 16 422
95 83 Prudential California Realty - Cerritos CA 4,654 $1,370,010,426 20 800
96 98 Bob Parks Realty, LLC TN 4,651 $1,162,980,659 14 500
97 212 Coldwell Banker Roth Wehrly Graber REALTORS® IN 4,637 $583,461,312 13 310
98 108 Keller Williams Realty, Lansdale PA 4,616 $1,081,682,250 8 664
99 133 Keller Williams Realty, Edmond OK 4,615 $901,239,564 2 369
Top 500
RISMedia’s REAL ESTATE April 2013 69
pleasantly surprised at what you can get for your home today. Sellers are responding to our efforts in this area, and we’re actually seeing about a 10 percent return on these mailings.
We are the only broker in Michigan that has integrated title, mortgage and insurance services under one roof, so we are able to package everything together and of-fer clients a one-stop shopping experience. One of the specific tools that we have found to be the most use-ful is the FHA 203k program, which enables buyers to purchase a home and fix it up through the mortgage.
In addition, we are the No. 1 MSHDA (Michigan State Housing Development Authority) lender in the state as well as a top FHA lender within the state. These prod-ucts have been instrumental in helping us reach out to first-time homebuyers in order to expand the pie of who can own a home today.”
Seizing the Moment to GrowHelen Hanna CaseyPresident Howard Hanna Real Estate ServicesOhio, Pennsylvania, Michigan, New York, West Virginia2012 Transactions: 37,9862012 Sales Volume: $6,682,415,983Rank: 4
“Back in the early ’80s, we had many choices. Like most of the national players, we looked at the options and made some strategic decisions—among them, to do our own thing and keep our eye on the end goal—which was to become a large regional player. So we adapted a new, multi-generational marketing strategy and moved
“The overall message that we’re try-ing to get out to sellers: Values have risen faster than you think, so you will be pleasantly surprised at what you can get for your home today.”
– Dan Elsea,President, Brokerage,
Real Estate One
Continued from page 67
Trans. Rank
Sales Rank
Company State Transactions Sales Volume Total Offices
Total Agents
100 139 RE/MAX Alliance Group FL 4,607 $876,160,756 10 253
101 103 Allison James Estates and Homes FL 4,581 $1,114,717,385 1 663
102 186 Keller Williams Realty, Tulsa OK 4,506 $668,122,938 3 574
103 131 Better Homes and Gardens RE The Masiello Group NH 4,466 $908,814,604 24 409
104 141 RE/MAX Advantage Plus MN 4,338 $852,166,777 10 223
105 114 William E. Wood and Associates, REALTORS® VA 4,326 $1,040,375,116 14 493
106 126 Coldwell Banker Legacy NM 4,300 $945,677,890 8 404
107 150 Keller Williams Realty, Brandon FL 4,238 $797,900,662 4 412
108 204 RE/MAX Professionals AZ 4,229 $601,723,228 6 174
109 176 Coldwell Banker Apex, REALTORS® TX 4,206 $687,827,565 9 342
110 154 Keller Williams Realty, Boise ID 4,202 $776,929,409 1 371
111 106 The Group, Inc. Real Estate CO 4,199 $1,085,011,830 5 148
112 112 Better Homes and Gardens RE Kansas City Homes KS 4,196 $1,063,535,500 6 420
113 80 Prudential California Realty The Cosner Group CA 4,161 $1,490,249,605 8 553
114 151 Realty Executives Associates TN 4,151 $796,756,987 7 405
115 220 Coldwell Banker Heritage OH 4,095 $569,505,922 8 280
116 167 London Properties CA 4,083 $712,636,109 10 440
117 82 Windermere Cronin & Caplan/Stellar Realty Group OR 4,052 $1,415,787,700 11 354
118 85 Better Homes and Gardens RE Rand Realty NY 4,029 $1,353,951,325 26 766
119 115 Rose & Womble Realty VA 3,970 $1,021,161,065 9 550
Sponsored By
70 April 2013 RISMedia’s REAL ESTATE
forward. Recently, for example, we decided to allocate $250 million for expansion and acquisitions in our cur-rent market and into new markets in the Northeast, Mid-Atlantic and Midwest regions of the country.
For us, expansion has been a key to our growth. You have to keep food on the table, of course—and good banking relationships are essential. You need to careful-ly consider the financials. What’s the cost of operation? What’s the likely gain? And, as important, what’s the buy-in of your people? We are a close-knit, family company. Everyone has to be on the same page.”
The New ConsumerRei MesaPresident & CEOPrudential Florida Realty, Florida Real Estate ServicesFlorida2012 Transactions: 9,1132012 Sales: $2,244,641,000Rank: 37
“Consumers are falling into four different buckets right now. The investors are aggressively looking for rental properties to hold onto for the long term. First-time buy-ers are, unfortunately, competing with these investors—but they are finding it tough because they don’t have
Defining Today’s MarketAccording to Power Brokers, today’s market can best be described as:
64% – Recovering
23% – Growing
10% – Stable
3% – Struggling
Source: RISMedia’s 2013 Power Broker Survey
Trans. Rank
Sales Rank
Company State Transactions Sales Volume Total Offices
Total Agents
120 144 Coldwell Banker D'Ann Harper, REALTORS® TX 3,923 $824,458,503 6 333
121 214 Prudential Select Properties MO 3,897 $580,560,941 10 493
122 33 RE/MAX Estate Properties CA 3,874 $2,372,283,902 14 572
123 79 Prudential Utah Real Estate UT 3,864 $1,498,581,759 11 420
124 30 William Pitt/Julia B. Fee Sotheby's International Realty CT 3,858 $2,579,023,077 26 912
125 18 Pacific Union International CA 3,845 $3,897,794,852 20 450
126 149 Keller Williams Realty, Meggers Management Group CA 3,791 $804,883,001 4 574
127 170 CENTURY 21 Scheetz IN 3,788 $706,200,760 5 250
128 197 Skogman Realty IA 3,780 $626,111,380 5 219
129 119 RE/MAX DFW Associates TX 3,725 $1,000,550,000 6 249
130 122 RE/MAX Advantage Realty MD 3,707 $986,770,547 6 270
131 95 Illustrated Properties FL 3,700 $1,200,000,000 22 504
132 213 Keller Williams Realty, Palm Harbor FL 3,695 $580,782,706 3 411
133 128 McGraw REALTORS® OK 3,668 $930,970,859 7 463
134 185 Guarantee Real Estate CA 3,659 $668,614,415 13 419
135 140 CENTURY 21 Alliance PA 3,614 $860,151,451 14 765
136 159 RE/MAX Executive Realty NC 3,587 $748,957,012 8 197
137 134 Patterson-Schwartz & Associates DE 3,570 $899,612,991 8 312
138 255 Coldwell Banker Hubbell Briarwood MI 3,527 $469,775,232 6 155
139 132 RE/MAX 100 MD 3,512 $903,332,735 6 251
Top 500
RISMedia’s REAL ESTATE April 2013 71
Home Prices on the RiseAccording to Power Brokers, today’s home prices can best be described as:
Incr
easi
ng –
70%
Rem
aini
ng t
he s
ame
– 24
%
Dec
reas
ing–
6%
Source: RISMedia’s 2013 Power Broker Survey
cash and are dependent on getting a mortgage loan. Then there’s the vacation- or second-home buyer or those looking ahead to retirement. They basically have the cash, or have an easier time with the banks, and they are looking at beachfront or golf course property so they are not competing as much with the investors. But because inventory is low, it’s taking a lot longer to find what they want. And then there are the international buy-ers, who are seeing tremendous bargains here and also want to snap up property.
All in all, it’s a competitive market and consumers are beginning to understand that. We’re educating agents to better understand the ins and outs of down payment strategies, debt reduction, and so forth, and we’re edu-cating buyers to understand that in today’s lending en-vironment, the lending process should start before the home selection process. It saves a lot of time and a lot of heartbreak…and we are capitalizing on our long-term banking relationships to help smooth the way whenever possible.”
Trans. Rank
Sales Rank
Company State Transactions Sales Volume Total Offices
Total Agents
140 148 RE/MAX Prestige MA 3,495 $810,096,720 15 287
141 245 Keller Williams Realty of Central Florida LLC FL 3,494 $491,544,026 4 404
142 237 McColly REALTORS®, Inc. IN 3,482 $512,509,000 19 512
143 219 Keller Williams Realty of Grand Rapids MI 3,446 $571,838,000 2 234
144 221 Russell and Jeffcoat Real Estate SC 3,445 $567,075,046 12 411
145 32 Keller Williams - Forward Management CA 3,440 $2,376,078,632 6 1,182
146 239 Keller Williams - Cook and Company GA 3,435 $503,784,138 4 296
147 217 Coldwell Banker Premier Realty NV 3,331 $574,584,712 3 200
148 62 Kentwood Real Estate CO 3,272 $1,718,516,376 3 170
149 135 RE/MAX The Woodlands and Spring TX 3,265 $896,907,544 6 169
150 162 RE/MAX Properties Inc. CO 3,250 $729,052,948 4 201
151 145 Prudential Jack White/Vista Real Estate AK 3,246 $824,335,606 3 236
152 254 Mel Foster Co., Inc. IA 3,225 $472,597,438 9 224
153 155 Keller Williams - Agnew Real Estate LLC AZ 3,224 $771,895,794 3 461
154 184 Coldwell Banker Vanguard Realty, Inc. FL 3,223 $668,771,704 13 282
155 142 Prudential Towne Realty VA 3,220 $850,092,466 7 360
156 216 Coldwell Banker Barnes TN 3,215 $579,373,605 10 227
157 179 Keller Williams, Benton Group CA 3,208 $681,828,598 5 634
158 168 Prudential Alliance, REALTORS® MO 3,181 $706,767,307 7 370
159 202 Atlanta Communities Real Estate Brokerage, LLC GA 3,171 $606,050,779 4 385
Sponsored By
72 April 2013 RISMedia’s REAL ESTATE
Leading and Motivating for Maximum ImpactTodd HetheringtonCEOCENTuRY 21 New MillenniumNorthern Virginia/Washington, D.C.2012 Transactions: 5,8152012 Sales: $1,807,551,574Rank: 73
“I think agents are motivated by results. The results speak for themselves. We were fortunate enough to fin-ish 2012 up 39 percent in closed units when our market was only up 12 percent. Our agents, our staff and our leadership proactively go after the business and do a phenomenal job providing exceptional quality service to our clients. We have a company of true competitors that work in concert with one another to get the job done.
Today’s brokers and managers need to be more hands-on. Gone are the days where brokers can sit idly by and not actively assist, coach, mentor and guide agents to achieve their personal level of success. I’m not talking about ‘hand holding’ through technical and contractual
issues or deal doctoring. I’m talking about working in tandem to execute a carefully crafted action plan.
Agents need to be passionate about the business and they need to put forth the energy to make it hap-pen. That passion and that energy is contagious and our clients sense it and want to work with passionate, energetic people.”
The Pace of the RecoveryDick SchlottChairman & CEOGloria Nilson, REALTORS®/RLS, REALTORS®New Jersey2012 Transactions: 2,8962012 Sales Volume: $1,145,972,700Rank: 184
“The market is recovering, there is no doubt, but it’s re-covering in different places at different rates. The prob-lem for me, for many years, is talking about the mar-ket in generalities. For instance, right now, the market is recovering in a number of places, but in New York, New Jersey and Connecticut, markets aren’t seeing the
Trans. Rank
Sales Rank
Company State Transactions Sales Volume Total Offices
Total Agents
160 354 The Russell Realty Company OH 3,171 $315,486,000 8 474
161 241 Keller Williams Realty, Antelope Valley CA 3,135 $500,134,156 2 382
162 242 J.P. Weigand & Sons, Inc. KS 3,113 $497,906,197 8 237
163 107 Hasson Company REALTORS® OR 3,104 $1,082,397,192 6 179
164 87 RE/MAX Accord CA 3,091 $1,346,243,998 8 292
165 198 Keller Williams Salt Lake City UT 3,052 $624,405,379 3 322
166 232 RE/MAX Boone Realty MO 3,041 $522,255,742 2 146
167 70 Martha Turner Properties TX 3,033 $1,598,902,635 6 228
168 240 Keller Williams Realty, Lubbock TX 3,030 $500,140,982 4 328
169 63 J. Rockcliff REALTORS® CA 3,029 $1,694,821,856 9 375
170 208 Coldwell Banker Select Professionals PA 3,024 $591,802,960 12 377
171 227 Keller Williams Realty, Jupiter/Palm Beaches/Treasure Coast FL 3,021 $536,232,035 3 560
172 35 Premier Sotheby's International Realty FL 3,015 $2,264,400,728 21 431
173 173 RE/MAX Suburban IL 3,009 $692,976,378 7 179
174 206 RE/MAX Commonwealth VA 3,009 $596,737,131 6 140
175 200 Prudential C. Dan Joyner Co., Inc. SC 3,004 $613,073,589 8 236
176 233 West USA Realty Revelation AZ 2,946 $519,252,668 2 346
177 174 Keller Williams Realty, Rancho Mirage CA 2,940 $690,936,544 3 625
178 297 RE/MAX Classic MI 2,930 $385,308,859 4 116
179 277 CENTURY 21 Town & Country MI 2,924 $425,013,274 7 284
Top 500
RISMedia’s REAL ESTATE April 2013 73
“I really don’t think there’s something that will
derail the recovery. Recoveries have an energy
of their own despite what people in Washington
or people in the state capitols do. We should
have optimism in America no matter what side
of the aisle you’re on.”
– Dick Schlott,Chairman & CEO
Gloria Nilson, REALTORS®/RLS, REALTORS®
Trans. Rank
Sales Rank
Company State Transactions Sales Volume Total Offices
Total Agents
180 272 Prudential Starck, REALTORS® IL 2,915 $432,208,781 15 387
181 263 Keller Williams Southern Arizona AZ 2,913 $460,983,805 2 309
182 52 Frank Howard Allen, REALTORS® CA 2,912 $1,853,764,113 16 333
183 250 Coldwell Banker Mid-America Group, REALTORS® IA 2,900 $482,936,760 8 192
184 99 Gloria Nilson, REALTORS® and RLS, REALTORS® NJ 2,896 $1,145,972,700 19 715
185 211 ERA Herman Group Real Estate CO 2,893 $584,294,175 4 516
186 339 RE/MAX Crossroads Properties OH 2,878 $329,263,222 7 115
187 315 The Danberry Co., REALTORS® OH 2,866 $354,991,239 5 215
188 118 Prudential California Realty - San Ramon CA 2,847 $1,000,719,967 18 508
189 84 John R Wood REALTORS® FL 2,835 $1,367,683,678 4 341
190 224 Keller Williams Realty, RM Realty Associates LLC DE 2,833 $553,941,414 5 587
191 188 Charles Reinhart Company MI 2,828 $663,911,197 7 180
192 282 RE/MAX of Reading PA 2,826 $420,016,626 1 136
193 275 Keller Williams Realty, Tyrrell Enterprise, Inc. FL 2,805 $428,471,822 3 315
194 199 Keller Williams Signature TX 2,787 $616,610,166 2 403
195 313 Five Star Real Estate MI 2,780 $360,429,765 4 157
196 203 Prudential Verani Realty, Inc. NH 2,765 $605,789,364 11 313
197 247 Realty Executives of Kansas City KS 2,743 $488,215,559 2 162
198 317 Prudential One, REALTORS® / Select Properties OH 2,741 $352,055,412 13 306
199 303 Keller Williams Realty, Professional Partners AZ 2,739 $373,881,974 2 268
same tremendous growth you find in other parts of the country.
I feel positive about what’s going on in the future, but continued recovery depends on what happens economi-cally in the country and what is going on in each of the states. It depends on what the tax bases are and if in-dividual states are driving business and people out of the state versus opening their arms and letting people in by offering better taxes and a better lifestyle. People who were holding off are starting to think more positively about the market and builders are returning to the mar-
ket in pockets, which is good for employment figures. I really don’t think there’s something that will derail
the recovery. Recoveries have an energy of their own de-spite what people in Washington or people in the state capitols do. We should have optimism in America no matter what side of the aisle you’re on—America has a vibrancy that can’t be squeezed out of it.”
Redefining the ModelEd KrafchowChairman of the BoardBetter Homes and Gardens Real Estate Mason-McDuffieNorthern California2012 Transactions: 6,4682012 Sales: $2,826,022,334Rank: 63
“Two of the biggest problems during the downturn had to do with people and leases, so we have restructured signif-icantly out of leases. We have worked hard to streamline the business toward profitability.
Most large firms have restructured or closed less-
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74 April 2013 RISMedia’s REAL ESTATE
than-profitable offices throughout the downturn, howev-er, only so much of that can be done before it becomes critical that we really focus on using the space we have efficiently. And we have done both. In fact, we’re in the midst of launching a program that will provide the use of work space within our environment to others. We have a project going on in Berkeley, Calif., where we are taking half of our space and using it for modern lease space, so someone can lease the space by the hour, day, week month or even year. Sometimes it’s being used by cor-related professions and other times it is used as drop-in space, creating a different kind of community with inter-esting foot traffic. In San Francisco especially, co-work-ing space is a predominant trend.
The integration of technology into the business actu-ally presents a light at the end of the tunnel. If we move the business into the cloud, we have the opportunity to take down co-location facilities and other expenses that have been hanging over the business.”
Ramped-up MarketingSam Rader Broker/OwnerColdwell Banker SelectOklahoma2012 Transactions: 7,3412012 Sales Volume: $1,117,351,838Rank: 54
“We furnish listings with professional photography and online marketing. We do that as a company when we list a house, and it gives our listings an edge. We also offer all of our sellers a free home staging consultation with a professional home stager. We have mobile apps for our listings so people can see the home info on their mobile devices, and we have print advertising in the local news-paper and other periodicals. In addition, we have our own real estate academy, where we provide educational classes for people interested in getting a real estate license.
We also have a periodical that we print every six weeks called ‘Select Living,’ which is a high-gloss, color photog-
Trans. Rank
Sales Rank
Company State Transactions Sales Volume Total Offices
Total Agents
200 269 RE/MAX Realty 100 WI 2,713 $439,652,566 4 150
201 172 RE/MAX Excalibur Realty AZ 2,711 $699,930,016 4 173
202 104 Prudential New Jersey Properties NJ 2,708 $1,087,905,719 18 623
203 302 CENTURY 21 Sunbelt Realty FL 2,685 $374,641,943 23 256
204 182 Keller Williams Realty, DTC LLC - Masters Realty LLC CO 2,682 $670,194,844 1 325
205 271 RE/MAX Realty Group NY 2,677 $433,578,491 2 155
206 257 The AgentOwned Realty Co. SC 2,674 $469,048,469 12 408
207 72 McEnearney Associates, Inc. VA 2,644 $1,593,129,585 7 329
208 266 ERA Sellers Buyers & Associates TX 2,630 $443,676,422 7 206
209 358 RE/MAX Results IN 2,595 $310,389,907 5 113
210 261 Coldwell Banker Harris McHaney & Faucette Real Estate AR 2,593 $463,471,001 4 165
211 210 Keller Williams Realty, CH Realty Investments GA 2,581 $588,563,657 3 305
212 152 Realty Austin TX 2,575 $794,758,263 2 104
213 296 Keller Williams Realty, Arlington TX 2,549 $386,566,705 1 282
214 89 Prudential Locations LLC HI 2,526 $1,287,138,510 5 285
215 111 Kinlin Grover, Page Taft & Randall REALTORS® Real Living RI 2,520 $1,064,198,520 26 470
216 276 Keller Williams Realty, Chattanooga TN 2,511 $428,007,879 2 224
217 175 Coldwell Banker Hearthside, REALTORS® PA 2,504 $689,556,735 26 545
218 293 RE/MAX Center GA 2,484 $396,155,800 3 93
219 307 Ken Meade Realty, Inc. AZ 2,480 $363,709,919 6 271
Top 500
RISMedia’s REAL ESTATE April 2013 75
Trans. Rank
Sales Rank
Company State Transactions Sales Volume Total Offices
Total Agents
220 235 Coldwell Banker Gosslee LA 2,462 $516,792,289 2 180
221 273 RE/MAX Realtec Group FL 2,457 $431,599,123 1 117
222 346 CENTURY 21 Pro-Team IL 2,447 $323,998,486 10 297
223 228 Keller Williams Realty, Sonoran Living AZ 2,444 $536,115,551 2 264
224 304 Star One REALTORS® OH 2,436 $373,682,400 9 225
225 180 Keller Williams Realty, The Woodlands TX 2,427 $675,215,514 1 306
226 260 Coldwell Banker Wallace & Wallace, REALTORS® TN 2,418 $464,239,851 5 279
227 252 Realty Executives Integrity WI 2,403 $475,240,073 5 172
228 285 Coldwell Banker Preferred, REALTORS® CA 2,402 $411,081,741 3 168
229 193 Keller Williams Realty, Alaska AK 2,392 $641,493,173 1 233
230 105 CENTURY 21 Commonwealth MA 2,388 $1,086,815,944 17 423
231 328 Coldwell Banker Hunter Realty OH 2,370 $340,809,057 16 339
232 97 Dilbeck Real Estate Real Living CA 2,367 $1,166,374,928 14 519
233 39 Hammond Residential Real Estate LLC MA 2,355 $2,225,489,698 15 320
234 251 Van Eaton & Romero, Inc. LA 2,346 $482,896,291 5 225
235 291 Keller Williams Integrity First Realty AZ 2,331 $398,599,737 2 243
236 320 Prudential Dinning-Beard, REALTORS® KS 2,331 $351,139,173 4 238
237 177 Keller Williams Realty, Plano TX 2,318 $684,948,746 2 320
238 113 Prominent Properties Sotheby's International Realty NJ 2,312 $1,043,613,518 11 425
239 343 ERA First Advantage Realty Inc. IN 2,311 $325,165,698 5 120
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raphy book with some articles, but primarily, it covers all of our luxury homes for sale. That helps our brand stand apart considerably.”
Follow the MoneyBill PlattosGeneral Manager and EVPFirst Team Real EstateSouthern California2012 Transactions: 9,696 2012 Sales: $4,845,015,600 Rank: 31
“We continue to generate revenue by keeping our eye on the ball. Back in 2007, for instance, when the market was down by 50 percent—especially on the coasts—I was one of a group of large brokers to meet with Fed Chairman Ben Bernanke. My take then was that the short sale was a phenomenal tool that we were hav-ing great success with in California. As a result of that meeting, Bernanke lowered the rates, but the point is, you have to be ready to move in new directions when the market calls for it.
Right now, REOs are slowing down, but we still do a lot of short-sale training. In fact, we set up a whole de-partment to assist families and establish how best to
About the SurveyRISMedia’s 25th Annual Power Broker Report & Survey is based on results garnered from a survey distributed via email and available online at rismedia.com. The survey ranks residential real estate brokerage firms according to closed transaction numbers and closed sales volume for the year 2012. All sales and transaction data is submitted directly by brokerage firms and verified by the firm’s financial executives, outside accounting firms and/or corporate franchise headquarters. This year’s survey received upwards of 1,300 submissions. Statistical analysis and Transaction rank in the April issue of Real Estate magazine is based on the top 1,000 responding firms; sales volume rank is based on the top 500 responding firms. A complete ranking list will be available this May in The Power Broker Report publication. For more information, please visit www.rismedia.com.
76 April 2013 RISMedia’s REAL ESTATE
approach the banks. At this point, though, equity sellers are picking up, and there’s a pent-up demand to move up, downsize or relocate. We’re just focused on giving them the best solutions because equity sellers create equity buyers.”
The Technology FactorMary TennantPresidentKeller Williams Realty International
“When it comes to technology, we’ve always been com-mitted to benchmarking and trending. We research on a daily basis what’s happening in our industry as well as what’s happening outside of our industry. We take the best models and adapt them to the needs of our associ-ates and the businesses they’re building.
With social media, it’s training. Real estate is a local service industry, so we’re focusing on helping our asso-ciates build a vibrant online presence that helps them achieve their business goals. With mobile, we purpose-fully focused on mobile-optimized websites for our offic-
es and agents first. We’ve seen too many apps delivered that don’t provide what consumers are looking for: full listing inventory anywhere they happen to be. We’ve also noticed that each app is branded to the franchise—not the local agent. Our philosophy is that the agent brand comes first, so our app reflects that, just as all of our other tools do. We’re providing customized mobile apps to every single one of our 80,000 associates and en-suring a seamless transition between their mobile apps and agent websites.”
New Office OpeningsWe asked Power Brokers, “Are you planning to open new offices in 2013?” Here’s how they responded:
Source: RISMedia’s 2013 Power Broker Survey
Yes 40%
NO 60%
Trans. Rank
Sales Rank
Company State Transactions Sales Volume Total Offices
Total Agents
240 226 Keller Williams - Brian Smith Mgmt. CO 2,304 $543,298,106 5 592
241 345 F.C. Tucker Emge REALTORS® IN 2,285 $324,418,456 7 133
242 192 Keller Williams Realty, Metropolitan MA 2,278 $653,863,337 3 330
243 336 Coldwell Banker McMahan Co. KY 2,276 $332,954,607 15 190
244 334 ERA Wilder Realty SC 2,275 $334,508,278 7 222
245 451 Crossroads Realty NJ 2,267 $221,665,000 10 230
246 124 RE/MAX Olson & Associates CA 2,263 $980,486,104 5 169
247 499 RE/MAX Leading Edge MI 2,246 $85,492,935 2 33
248 265 Prudential Real Estate Professionals OR 2,244 $444,791,381 7 171
249 300 Keller Williams Realty, Las Vegas NV 2,233 $378,223,784 2 171
250 236 CENTURY 21 Beutler & Associates ID 2,225 $513,218,454 5 173
251 258 Keller Williams Realty, Integrity Northwest MN 2,224 $466,178,299 4 306
252 373 RE/MAX 200 Realty FL 2,223 $297,003,559 2 86
253 196 Jack Conway & Company, Inc. MA 2,204 $628,573,667 35 684
254 231 Chinowth & Cohen REALTORS® OK 2,200 $528,000,000 6 350
255 279 RE/MAX Elite TN 2,197 $422,958,863 3 136
256 274 Keller Williams Capital Partners Realty OH 2,186 $430,464,488 1 177
257 248 Keller Williams Realty, Greater Portland ME 2,172 $486,338,040 1 252
258 288 Keller Williams Professionals Realty NC 2,161 $407,763,899 2 371
259 207 Keller Williams Realty, Professionals OR 2,154 $595,287,213 1 203
Top 500
RISMedia’s REAL ESTATE April 2013 77
Trans. Rank
Sales Rank
Company State Transactions Sales Volume Total Offices
Total Agents
260 298 Keller Williams Realty, Coastal Area Partners GA 2,144 $382,092,952 4 217
261 314 CENTURY 21 Arizona Foothills AZ 2,124 $358,448,096 13 322
262 337 RE/MAX Platinum MI 2,111 $332,794,776 5 176
263 244 Prudential Montana Real Estate MT 2,103 $493,445,425 11 185
264 370 William Davis Realty TX 2,100 $300,000,000 3 400
265 306 Keller Williams Heritage Realty FL 2,099 $369,737,941 2 239
266 312 Keller Williams Advisor's Realty OH 2,091 $360,985,407 3 224
267 262 Prudential Utah Elite Real Estate UT 2,071 $461,618,889 4 139
268 391 RE/MAX Professionals IL 2,071 $279,734,518 1 85
269 284 Keller Williams Arizona Realty AZ 2,070 $417,831,191 2 271
270 283 RE/MAX Realty Affiliates NV 2,068 $418,508,024 3 87
271 243 ERA Key Realty Services MA 2,061 $495,024,001 13 340
272 163 Realty Executives Santa Clarita CA 2,060 $728,242,588 5 300
273 234 Bean Group NH 2,053 $517,274,398 15 300
274 305 RE/MAX Space Center-Clear Lake TX 2,036 $371,716,472 2 101
275 259 RE/MAX United NC 2,033 $464,810,086 2 107
276 321 Realty Executives of Nevada NE 2,032 $350,769,687 2 148
277 487 CENTURY 21 Curran & Christie MI 2,026 $165,719,266 4 119
278 453 RE/MAX Preferred Associates OH 2,024 $218,815,756 3 82
279 157 Jameson Real Estate LLC IL 2,023 $753,313,954 3 265
Powering Through a Tough MarketChris MasielloPresident & CEOBetter Homes and Gardens Real Estate The Masiello Group New England Region2012 Transactions: 4,466 2012 Sales: $908,814,604Rank: 103
“I think for anyone to succeed in this environment, it requires a tremendous amount of flexibility—even to the extent where traditional norms and practices are all subject to review. There aren’t any more sacred cows as it relates to trends or legacy policies—especially as it relates to marketing and technology. Those elements of our industry are changing at breakneck speeds.
Throughout the whole downturn, we stayed very, very focused on quality. So to some degree, we kept our agent count suppressed so that our existing folks would have the greatest amount of opportunities possible.
Consequently, 2012 was the fourth year in a row where our per-agent earnings increased. It was a very deliber-ate strategy—the propensity would be to start stacking licenses, and we just cut against the grain and took the absolute opposite approach. We also focused on remov-ing as many redundancies as we could in our systems.”
Maintaining Agent ProductionTom SkiffingtonRE/MAX 440Pennsylvania2012 Transactions: 1,888 2012 Sales: $423,308,356Rank: 301
“Since there are different needs in different segments, we have three distinct coaching programs geared toward teams, veterans and new agents. The people that strug-gle the most in this industry are those who have been around for a while as well as those just getting started. For veteran agents, their needs center around learning and adopting the technology and how to implement it based on what they have done in the past. New agents
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78 April 2013 RISMedia’s REAL ESTATE
Trans. Rank
Sales Rank
Company State Transactions Sales Volume Total Offices
Total Agents
280 351 Keller Williams Realty, Fort Worth TX 2,020 $317,011,739 2 190
281 352 RE/MAX Unlimited IL 2,012 $316,698,149 6 81
282 264 CENTURY 21 Allstars CA 2,008 $459,962,986 1 195
283 408 ERA Sunrise Realty GA 2,007 $267,187,909 7 146
284 327 CENTURY 21 Mike Bowman, Inc. TX 1,999 $342,336,933 1 142
285 426 RE/MAX Real Estate Concepts IA 1,969 $246,332,087 8 85
286 238 RE/MAX Gateway VA 1,962 $509,582,832 4 134
287 357 Keller Williams Classic/Homestead Realty FL 1,959 $311,130,636 3 238
288 400 Cressy & Everett, Inc. IN 1,951 $273,088,820 9 143
289 367 Keller Williams WinStar Realty ID 1,949 $301,318,519 1 90
290 218 RE/MAX Masters CO 1,940 $572,889,179 1 105
291 322 Jack Gaughen REALTOR® ERA PA 1,938 $347,547,868 11 296
292 61 Daniel Gale Sotheby's International Realty NY 1,931 $1,722,919,000 21 575
293 189 Coldwell Banker Danforth WA 1,928 $663,114,055 3 428
294 435 Ultima Real Estate TX 1,919 $239,637,043 1 310
295 147 RE/MAX Leading Edge MA 1,918 $818,587,393 11 177
296 309 RE/MAX Properties East KY 1,918 $362,574,236 1 106
297 249 Keller Williams Realty, Frisco TX 1,903 $483,390,950 1 260
298 55 Sereno Group CA 1,899 $1,800,000,000 6 210
299 318 RE/MAX Integrity OR 1,894 $352,037,872 3 101
struggle simply because they don’t have knowledge of the real estate business. They are up-to-date with tech-nology, so we work with them regarding how to effective-ly implement it into real estate, in addition to teaching them the laws and practices of real estate work.
Leadership and motivation play a big role in agent productivity. As a broker—or anyone in the industry—we need to demonstrate the proper way to do things and
encourage our agents to continually learn and do things the correct way. It’s crucial that our agents have leaders who are constantly showing them the correct way to do things and not to take shortcuts.” RE
Paige Tepping, Nick Caruso, Zoe Eisenberg and Barbara Pronin contributed to this report.
Source: RISMedia’s 2013 Power Broker Survey
The Challenges Ahead
According to Power Brokers, the greatest challenge in the current marketplace is:
66% 11% 10% 6% 4% 1%
Consumer confidence
unemploy-ment/the economy
Lack of financing options
Housing- related
government legislation
Online business models
Lack of inventory
Top 500 Sponsored By
RISMedia’s REAL ESTATE April 2013 79
300 194 RE/MAX Northwest REALTORS® WA 1,888 $640,815,244 3 159301 278 RE/MAX 440 PA 1,888 $423,308,356 10 152302 301 Keller Williams Realty, Premier Partners WA 1,885 $374,860,666 1 183303 190 RE/MAX Eastside Brokers, Inc. WA 1,881 $658,346,443 2 192304 333 Keller Williams Realty, Atlantic Partners FL 1,871 $335,663,470 3 244305 431 MJ Peterson Real Estate, Inc. NY 1,861 $244,089,057 7 195306 153 Keller Williams Capital Properties DC 1,855 $780,025,279 3 418307 295 Coldwell Banker Caine SC 1,837 $393,006,032 5 145308 332 Keller Williams Realty, Woodbury MN 1,829 $336,702,472 2 176309 379 RE/MAX Results MO 1,828 $292,799,742 5 114310 381 CENTURY 21 Beggins Enterprises FL 1,822 $288,411,723 5 247311 486 RE/MAX Real Estate Professionals MI 1,817 $167,584,335 5 75312 427 Keller Williams The Marketplace NV 1,811 $246,269,136 2 158313 341 ERA Colonial Real Estate TX 1,810 $327,198,347 5 85314 376 Coldwell Banker RPM AR 1,810 $294,170,296 6 185315 100 Fuller Sotheby’s International Realty CO 1,808 $1,140,850,092 7 158316 253 Keller Williams Realty, Langhorne PA 1,804 $473,211,868 2 263317 480 Better Homes and Gardens Real Estate Big Hill OH 1,803 $189,797,216 9 209318 281 RE/MAX Associates UT 1,800 $420,087,448 5 95319 395 Prudential Detrick Realty OK 1,799 $276,253,610 7 141320 365 Coldwell Banker Heart of America REALTORS®, Ltd. IL 1,790 $302,173,435 1 98321 382 RE/MAX Realty Associates IL 1,789 $287,549,008 3 59322 338 Keller Williams Realty, Huntsville - Classic Realty, LLC AL 1,786 $331,147,171 2 197323 399 Keller Williams North Florida FL 1,785 $274,030,770 3 204324 420 CENTURY 21 Bradley Realty, Inc. IN 1,778 $255,577,763 4 139325 350 Prudential California Realty - Modesto CA 1,776 $319,400,377 8 193326 78 Zephyr Real Estate CA 1,775 $1,511,490,000 6 200327 445 RE/MAX Realty Team FL 1,762 $231,544,778 1 108328 446 RE/MAX Synergy IL 1,762 $227,282,904 2 82329 368 RE/MAX Platinum AL 1,760 $301,152,812 4 116330 166 Chase International NV 1,757 $722,030,247 9 230331 412 CENTURY 21 Maselle & Associates, Inc. MS 1,751 $262,044,071 6 125332 201 CENTURY 21 Masters CA 1,749 $611,684,250 4 211333 329 RE/MAX First LA 1,747 $339,839,975 2 91334 407 RE/MAX Realty Professionals SC 1,743 $267,217,033 3 64335 335 Keller Williams Classic Realty Northwest MN 1,736 $334,402,880 2 162336 424 Keller Williams Real Estate Professionals PA 1,736 $249,915,431 2 210337 146 Atlanta Fine Homes Sotheby’s International Realty GA 1,729 $820,831,190 3 227338 356 Coldwell Banker Covenant Real Estate, Inc. TX 1,721 $313,172,749 4 109339 294 RE/MAX Premier Properties TX 1,713 $395,452,530 4 105340 311 RE/MAX Advance Realty FL 1,712 $361,759,015 2 123341 353 Wilkinson & Associates ERA Powered NC 1,710 $315,681,030 5 758342 205 Phyllis Browning Company TX 1,699 $598,251,042 5 139343 137 Real Living Lifestyles CA 1,692 $891,694,492 8 350344 388 Keller Williams Integrity Realty MN 1,692 $282,600,690 3 180345 326 Keller Williams Consultants Realty OH 1,690 $343,394,805 1 226346 387 Keller Williams Group One, Inc. NV 1,690 $283,297,012 2 187347 325 Prudential Manor Homes, REALTORS® NY 1,687 $344,184,901 9 259348 457 Coldwell Banker Alfonso Realty MS 1,686 $216,482,871 6 124349 290 RE/MAX of Naperville IL 1,685 $402,751,847 2 133350 414 Keller Williams Chervenic Realty OH 1,683 $259,940,526 1 174
Sales Rank Company State Sales VolumeTransactions
Total Offices
TotalAgents
Trans. Rank
Top 500 Sponsored By
80 April 2013 RISMedia’s REAL ESTATE
Sales Rank Company State Sales VolumeTransactions
Total Offices
TotalAgents
Trans. Rank
351 416 Keller Williams Realty, Spokane WA 1,680 $257,288,158 1 160352 425 Keller Williams Realty, Oklahoma City OK 1,680 $247,994,438 1 135353 362 Keller Williams Realty, Partners SW FL 1,679 $306,249,333 1 210354 467 Preferred Real Estate Group, Inc. OH 1,676 $201,881,582 6 117355 405 Coldwell Banker Kennon, Parker, Duncan & Key GA 1,668 $270,106,637 2 141356 310 Prudential Patt, White Real Estate PA 1,665 $362,100,115 5 245357 385 Coldwell Banker C&C Properties CA 1,662 $284,536,692 6 163358 270 Keller Williams - Lake Norman Cornelius NC, LLC NC 1,658 $438,748,052 2 297359 363 RE/MAX Ability Plus IN 1,656 $305,833,457 5 86360 432 RE/MAX Plus NY 1,652 $243,604,890 1 95361 497 RE/MAX First MI 1,651 $113,775,889 2 56362 355 RE/MAX Metro FL 1,647 $313,621,221 3 110363 187 RE/MAX Gold Coast CA 1,638 $666,768,955 8 188364 389 Coldwell Banker Triad, REALTORS® NC 1,636 $280,087,135 8 193365 364 Keller Williams Realty, Denton TX 1,629 $304,198,698 1 156366 209 RE/MAX of Valencia CA 1,624 $591,414,222 2 112367 377 Keller Williams Legacy TX 1,616 $293,751,519 1 215368 292 Coldwell Banker Premier Real Estate CA 1,614 $396,212,283 14 195369 74 Shorewood REALTORS® CA 1,612 $1,534,825,766 7 319370 409 Keller Williams Northville MI 1,611 $264,889,228 1 172371 439 RE/MAX Affiliates KY 1,611 $237,133,198 4 73372 94 Briggs Freeman Sotheby’s International Realty TX 1,609 $1,243,704,230 5 208373 340 Keller Williams Ballantyne Area NC 1,609 $327,920,994 2 248374 454 Florida Professional Family of Companies LLC FL 1,607 $218,000,000 5 130375 481 RE/MAX Executive Group, Inc. KY 1,603 $188,648,537 5 41376 225 RE/MAX Fine Properties AZ 1,595 $552,368,331 1 129377 366 RE/MAX Around Atlanta Realty GA 1,592 $301,604,597 3 74378 456 Keller Williams Real Estate Affiliates MI 1,592 $217,787,128 2 200379 267 CENTURY 21 Hometown Ventures CA 1,590 $442,618,603 16 237380 413 Coldwell Banker Brown, REALTORS® IL 1,589 $260,387,817 5 171381 375 Keller Williams Realty, Partners Overland KS 1,583 $294,330,936 1 195382 178 RE/MAX of Boulder, Inc. CO 1,582 $683,678,956 1 105383 229 Keller Williams Eagle Realty FL 1,582 $533,796,349 2 348384 394 CENTURY 21 Sweyer & Associates NC 1,581 $276,469,122 8 124385 464 CENTURY 21 Premier Group WI 1,581 $205,034,464 11 128386 490 RE/MAX Team 2000 MI 1,577 $139,021,210 1 33387 386 Keller Williams Realty, Ann Arbor MI 1,575 $283,711,660 1 192388 462 Hegg, REALTORS®, Inc. SD 1,563 $207,725,427 1 88389 469 EXIT Real Estate Gallery FL 1,560 $200,198,673 5 245390 443 RE/MAX Southern Shores SC 1,559 $232,975,081 3 88391 181 Keller Williams Realty, Walnut Creek, Danville and Castro Valley CA 1,558 $671,278,115 2 364392 411 Prudential Snyder Real Estate IL 1,555 $262,152,349 2 89393 403 Keller Williams Realty Services LA 1,554 $271,226,496 2 186394 433 RE/MAX Real Estate Group IA 1,554 $240,860,662 2 64395 465 Dickerson & Nieman REALTORS® IL 1,553 $203,982,605 5 133396 299 RE/MAX Southern Homes AL 1,551 $380,974,564 2 90397 374 Prudential RealtyCenter.com TN 1,550 $296,133,862 5 148398 319 Keller Williams Realty, Hilgenberg CA 1,549 $351,232,230 1 275399 392 Keller Williams Realty, Louisville East KY 1,549 $278,409,086 1 142400 384 Park Company REALTORS® ND 1,544 $286,431,343 1 81
Top 500
RISMedia’s REAL ESTATE April 2013 81
Sales Rank Company State Sales VolumeTransactions
Total Offices
TotalAgents
Trans. Rank
401 466 CENTURY 21 Tenace Realty FL 1,539 $203,681,801 2 244402 410 RE/MAX Specialists FL 1,536 $264,527,266 2 99403 268 CENTURY 21 NorthBay Alliance CA 1,529 $440,843,379 13 244404 286 Keller Williams Realty, Portland Premiere OR 1,526 $410,901,152 1 111405 447 RE/MAX Advantage NV 1,522 $226,370,902 3 62406 347 Keller Williams Realty, Madison WI 1,521 $323,175,904 2 195407 280 Better Homes and Gardens Real Estate III VA 1,517 $421,676,840 11 180408 316 RE/MAX Advantage Plus FL 1,515 $353,522,362 6 107409 463 CENTURY 21 United Group, LLC TX 1,513 $205,113,249 9 74410 398 Coldwell Banker Mountain West Real Estate, Inc. OR 1,511 $274,349,527 4 93411 331 RE/MAX Advantage CO 1,510 $339,057,696 1 83412 461 RE/MAX Select IN 1,508 $208,099,842 2 90413 383 RE/MAX Metro UT 1,504 $286,469,185 3 73414 438 Keller Williams Realty, Wellington FL 1,504 $238,892,130 2 189415 371 Keller Williams Premier Realty TX 1,501 $298,443,969 1 185416 429 Keller Williams Realty, Diamond Partners KS 1,501 $244,666,613 1 237417 482 RE/MAX Anchor Realty FL 1,499 $183,797,903 4 95418 450 RE/MAX Gold MO 1,481 $222,440,373 5 95419 287 Keller Williams Portland Central OR 1,477 $410,226,599 1 164420 369 Keller Williams Realty, St. Louis Kirkwood MO 1,474 $300,077,700 1 186421 419 RE/MAX Preferred, Town & Country and Properties RI 1,474 $255,955,244 3 90422 372 RE/MAX Metro Atlanta GA 1,470 $297,970,909 3 94423 415 RE/MAX Preferred WI 1,467 $258,906,530 11 68424 483 ERA Tom Grizzard, Inc. FL 1,464 $178,734,091 7 100425 215 Keller Williams Realty, LS CA 1,463 $579,777,271 2 523426 428 Coldwell Banker Premier Group MO 1,458 $245,511,329 4 201427 448 RE/MAX Realty Group FL 1,458 $225,179,599 2 115428 473 RE/MAX Realty Consultants NC 1,458 $196,041,050 2 64429 390 CENTURY 21 North Homes Realty, Inc. WA 1,457 $280,041,697 22 244430 401 Keller Williams Realty, Chesapeake/Western Branch VA 1,453 $271,869,742 3 155431 484 RE/MAX 10 IL 1,451 $178,405,271 3 85432 230 Kuper Sotheby’s International Realty TX 1,448 $533,554,834 8 206433 437 RE/MAX Specialists MN 1,447 $239,109,477 4 52434 440 Realty Executives Shreveport LA 1,443 $236,796,948 2 166435 92 TTR Sotheby’s International Realty DC 1,442 $1,258,553,437 5 190436 474 Coldwell Banker Ed Schlitt, REALTORS® FL 1,442 $195,893,926 9 174437 223 Residential Properties Ltd. RI 1,434 $555,188,314 5 160438 476 Coldwell Banker Legacy Real Estate Group KY 1,434 $193,027,539 4 113439 470 Keller Williams Realty, Indy Metro South IN 1,433 $199,800,044 1 125440 471 Keller Williams Realty, Acadiana LA 1,430 $198,595,826 3 207441 164 RE/MAX Premier Properties CA 1,420 $727,736,852 7 114442 422 Keller Williams Sarasota Lakewood Ranch FL 1,418 $253,478,549 2 151443 421 Keller Williams - Red Stick Partners, LLC LA 1,417 $254,205,218 2 226444 479 ERA Showcase Properties and Investments FL 1,405 $189,897,930 7 137445 478 Keller Williams Greater Cleveland West OH 1,401 $189,997,541 2 135446 418 Coldwell Banker Plaza Real Estate KS 1,400 $256,396,874 2 81447 417 RE/MAX Advantage Central AL 1,399 $257,028,703 3 94448 191 Keller Williams Realty, Carmel Valley/Del Mar CA 1,398 $655,645,303 2 270449 323 Keller Williams Realty, Easton Market Center MA 1,398 $344,851,148 2 180450 459 Keller Williams Prescott AZ 1,397 $214,313,463 1 130
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82 April 2013 RISMedia’s REAL ESTATE
451 436 RE/MAX Connection NJ 1,396 $239,117,225 4 100452 165 Legacy Real Estate & Associates ERA Powered CA 1,395 $724,430,279 4 235453 246 Keller Williams Realty, Valencia CA 1,394 $488,363,480 2 426454 361 Watson Realty ERA CA 1,393 $306,569,878 3 100455 406 RE/MAX Realty Center TX 1,393 $268,329,064 2 92456 342 RE/MAX Southeast CO 1,392 $326,441,789 1 87457 359 Keller Williams Preferred Realty CO 1,392 $309,445,039 1 195458 344 CENTURY 21 Lois Lauer Realty CA 1,383 $324,840,933 2 145459 441 ERA Strother Real Estate NC 1,378 $235,991,945 3 120460 348 RE/MAX Dallas Suburbs TX 1,372 $321,261,325 2 90461 360 RE/MAX Choice Properties TN 1,369 $307,650,958 5 74462 380 RE/MAX Professionals Select IL 1,369 $288,583,167 1 56463 498 RE/MAX United GA 1,369 $105,427,027 1 27464 494 Advantage Realty Inc. MI 1,368 $135,136,109 1 70465 404 RE/MAX Associates DE 1,357 $270,744,966 5 89466 495 RE/MAX Benchmark Realty NV 1,355 $130,128,000 1 42467 496 Coldwell Banker Ellison Realty FL 1,353 $127,442,518 4 95468 171 Keller Williams Realty, Mission Viejo CA 1,351 $703,033,909 2 487469 434 RE/MAX Infinity Realty AZ 1,348 $240,312,850 1 59470 468 CENTURY 21 Executive Realty IN 1,348 $200,875,886 2 84471 475 CENTURY 21 Jordan-Link & Company CA 1,348 $193,237,565 3 138472 489 Coldwell Banker Bullard Realty, Co. GA 1,344 $159,757,326 6 170473 488 Keller Williams Realty, Lakeside MI 1,341 $162,766,407 1 162474 330 Prudential Serls Prime Properties NY 1,338 $339,391,487 6 260475 493 RE/MAX Associates of Topeka KS 1,337 $136,108,847 1 37476 396 RE/MAX Four Seasons WA 1,336 $274,810,151 5 84477 492 RE/MAX Alliance OH 1,335 $136,641,179 3 51478 393 RE/MAX Select UT 1,334 $277,488,541 3 55479 452 RE/MAX Real Estate Partners LA 1,334 $219,621,695 4 89480 423 Keller Williams Realty, Conroe/Lake Conroe/Huntsville TX 1,333 $253,275,941 1 235481 378 Keller Williams Realty, Charlotte - SouthPark NC 1,332 $292,953,107 2 205482 458 RE/MAX Ideal Brokers, Inc. OR 1,329 $216,187,738 2 96483 455 RE/MAX Associates of Arlington TX 1,328 $217,872,655 2 72484 324 RE/MAX Real Estate Center MA 1,323 $344,537,357 4 86485 402 RE/MAX Unlimited Northwest IL 1,323 $271,230,854 4 79486 349 Better Homes and Gardens Real Estate Florida 1st FL 1,321 $319,435,777 4 198487 430 Keller Williams Realty, Knoxville-West TN 1,319 $244,106,657 1 181488 472 Coldwell Banker Hedges Realty IA 1,318 $198,338,869 3 99489 477 Coldwell Banker Chicora Real Estate SC 1,315 $190,554,208 6 143490 485 Coldwell Banker Brenizer, REALTORS® WI 1,311 $171,041,919 6 66491 397 RE/MAX Professional Group TX 1,310 $274,473,073 1 43492 491 Prudential Results Realty FL 1,310 $137,099,334 5 78493 449 RE/MAX Creative Realty KY 1,307 $222,931,435 3 65494 500 Key Realty, Inc. IL 1,305 $81,754,216 8 35495 308 Keller Williams Memorial TX 1,300 $362,856,889 1 237496 460 Keller Williams Realty, Greenville - Upstate SC 1,299 $214,209,676 1 112497 289 Keefe Real Estate, Inc. WI 1,298 $406,000,000 4 85498 444 Napier REALTORS® ERA VA 1,296 $231,747,116 7 100499 442 HJN Team Real Estate SD 1,294 $235,642,189 4 71500 256 RE/MAX of Cherry Creek Inc. CO 1,291 $469,703,200 1 82
Sales Rank Company State Sales VolumeTransactions
Total Offices
TotalAgents
Trans. Rank
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