2013 Awards ShowNew Event Centre
Star Casino, SYDNEY7th November 2013
PartnerSHIPOPPORTUNITIE
S
2013
Musicoz Mission – Where the Artist comes first
To be the effective and ethical leader supporting the Independent Music Community plus Music Culture in Australia. Be the hub of recognition, development, support and opportunity for Independent Artists, Managers and Labels. Musicoz continues to deliver a stronger Australian Music Culture so artists can follow their dreams and sustain a career.
Musicoz - The Organisation• Musicoz is a non-profit organisation• Musicoz is Australia’s largest music
development program and recognizesUnsigned and Independent Artists covering 17 genres.
• Musicoz is the most recognized industry & artist philanthropic program in Australia
• Musicoz supports Australian music culture• Provides the platform for advice and distribution• 24/7 365 Days of the Year
Musicoz Goals• For the average artist to earn an income
to sustain their career of choice.• To increase both the quality and quantity
of original music in Australia.• To increase the average Australian’s access to
and appreciation of quality independent musicacross all genres, having a direct positiveimpact on Australia’s music culture.
• To celebrate the enormous contribution ofvolunteers and supports in the MusicozCommunity.
• To embrace and involve anyone with similarvalues and goals to ours.
PARTNERSHIP
3.8% increase on music sponsorship spending outpaces projections for the overall sponsorship industry, including professional sports, non-profits and other types of events, further demonstrating the growing popularity of music and the engagement factor of music.
“The fact that music sponsorship spending is holding its own in today’s turbulent economy demonstrates the growing importance of music to corporate marketers”. Bill Chipps, senior editor at IEG Sponsorship Report.
North American-based companies will spend $1.08 billion to sponsor music venues, festivals and tours in 2009, a 3.8% increase from the $1.04 billion spent last year. In terms of spending, that is the highest level of spending on music ever reported by IEG
PARTNERSHIP IN THE MUSIC INDUSTRY CAMPAIGN OBJECTIVES
Overall Aim: Increase Brand Recall to Music Increase Sales
Partnership Objectives: Target Audience Reach Brand Alignment Consumer Loyalty & Sales Channel Development Staff Rewards and Retention Brand Experience
Musicoz Facts & Figures
14,000 Independent Artists have entered Musicoz Awards in its 10 years
85,000+ Independent Songs 75,000+ Independent Gigs per year across
Australia 7.5 million live Independent Audience per
year 10 million+ Independent Social Networking
and Media Audience Musicoz Google page rank of 7, which is Top 5
in Australia Musicoz web portal 77,000+ unique users Musicoz partner and media reach over 7M
million per year
Musicoz Strengths Music Community Credibility and Reach Content Rich Audience Reach Low Investment Model Flexible and on the Leading Edge of New
Music Model Industry Partnerships & Ethos Business to Business Networking
Musicoz Structure Musicoz Awards Show & Musicoz Events Artist Education and Training Musicoz Shop (Selling Artist’s Music, Posters etc) Musicoz Radio Show Mentorships & Australia’s Largest Song Feedback
Program
MusicozMusicoz.org - Exposure to 73,000+ Unique usersIndustry database – 17,000YouTube – 102,000 viewsFacebook – Reach 141,441PR – over 200 articles approx 5M reachTV / Radio plugs – 3M+ reachVoting – 231,000 email votes
YouTubeExposure Brand/event tile in main & Live page – 2M
I Like My Music LoudVarious posts, content and broadcast 6.7M Music Fans
BigPond MusicExposure through BigPond Music 300,000+ unique users a week and BigPond Newsletter 120,000+ Subscribers. Show broadcast through BigPond Music + streamed live into houses through T-Box.
MTVExposure TV Broadcast and online content 5,000+
The DrumExposure through ads and editorial coverage 112,000+ copies and readership est 336,000+
Rova TaxiExposure through 2 million kms on taxi backs valued over $75k
Musicoz Home Brew Radio ShowExposure through 80+ Community Radio Shows
The EventEstimated 3,000+ exposure on the Red Carpet, 2,000 Finalists and VIP Guests during the Musicoz Show, and exposure 200,000+ through the Broadcast
MXVarious artist and event front page coverage plus editorial through 225,000 copies & readership 720,000.
EXPOSURE
Time OutExposure through BigPond Music est 500,000+ unique users a week and BigPond Newsletter est 250,000+ Subscribers.
APRAIndustry / songwriter letter – 27,000+ reach
AustereoExposure and engagement through RADAR radio – 200,000+. Artists launch onto 2DayFM and MMM networks.
Industry Suppliers and Sponsors Newsletters editorial and call for entries 80,000+
Music Schools and Recording StudiosNewsletters, posters and flyers approx 104,000+
UnseenTVPromotion 50,000+ live streaming TBA
The Daily TelegraphKathy McCabe coverage approx 600,000. Social Pages Coverage same.
Artist Banners1,000 artists with 1,000 fans 1M+ conservative
Sydney Opera HouseNewsletter and Event Directories – 600,000+Facebook – 110,000+
VenuesLive Finalist 10 Events – 5,000+ fans
Musicoz Awards Show2,000+ attendees100+ performers200+ staff50+ media15,000+ live streams
MEDIA
Industry Credibility & Buy-in
PARTNERSHIP
THE VALUETHE VALUELicense to associate with MusicozAccess to the artists most credible
music awards / event - $5M+ investment worth of award shows
Brand exposure through: Australian Independent Music Awards
– powered by HTCAccess to ArtistsAccess to Musicoz Artist / Venue
negotiation strategyAccess to in excess of $1M worth of
LIVE music content and top artist association
Associated credibility to top artists, music and social leaders through the event.
Access to Brand2Music leveraged media campaigns / tools
1,000’s of bands with 1,000’s fans = Millions of people / community
Brand2Music engagement partners: NineMsn BigPond inMobi YouTube Street Press Australia Time-Out Facebook MX News – Sunday Papers Offers MTV or XYZ Networks
Assisting Media Agencies leverage greater outcomes from their existing media spends
VARIOUS ENGAGEMENT AND INVESTMENT OPPORTUNITIES ARE AVAILABLE:
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