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Page 1: 2012 Texas Architects Expo - Exhibitor Prospectus

Influence

Exhibitor Prospectus73rd Annual Conventionand Design Expo18-19 October 2012Austin Convention Center

Page 2: 2012 Texas Architects Expo - Exhibitor Prospectus
Page 3: 2012 Texas Architects Expo - Exhibitor Prospectus

texasarchitects.org 512 478 7386 1

The Texas Society of Architects is the voice for Texas architecture. We seek to maintain the profession and foster growth, progress, and recognition for architecture statewide. By aligning with Texas Architects, you send a clear message that you sup-port a safe, sustainable, and beautiful built environment.

Why should you exhibit?

The Texas Architects Design EXPO is the premiere architectural products show —the LARGEST of its kind in the region.

When you exhibit, your reach extends beyond the EXPOYour company will be advertised to the entire membership of Texas Architects. That’s a total of over 6,300 architects!

Exposure to 6,300 Architects Your company name recognized in:

• Registration Guide (if booth is purchased on or before May 28)

• Texas Architect magazine

• CheckSet—the Texas Architects e-newsletter

• Texas Architects Broadcast email

• Texas Architects website until February 2013

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Austin Convention Center 18-19 October 2012 2

Architects spoke and we listened!

Architects know the value of attending the 2012 Texas Architects Design EXPO. We’ve developed a whole nEW look and feel for the EXPO to grow attendance and exceed our members’ expectations!

Here’s what Attendees will experience:

The Town Square A meeting place for activities ranging from live music, and an Austin-style airstream food trailer to a golf-swing analyzer and virtual bowling; all for a quick meet-and-greet

The Product Showcase An exciting place for Exhibitors to feature new products and services. It also serves as a place to market your already existing products or services

The Convention Welcome Party It has a new name! We want ALL Attendees to ex-perience the value and fun of “opening night” at the Convention with an atmosphere conducive for Exhibitor business

From an architect’s perspective

• Learn about resources needed to be prosperous in the industry

• nurture professional relationships with Exhibitors

• See, touch, and feel products and services

• Enjoy show specials offered by participating Exhibitors

• Take advantage of introducing clients to Exhibitors for detailed information on the products and services used on major projects

• network with peers during EXPO features like the Convention Welcome Party, Product Showcase, Lunch with Exhibitors, TAC Lounge, and the Town Square

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texasarchitects.org 512 478 7386 3

2011 Dallas Convention Statistics:

How else can we help you promote your company?

What more can you do to promote better booth traffic and get your company’s name ahead of the competition? Check out the options, and see what best suits your com-pany’s marketing goals:

Texas Architect Magazine If you already advertise, switch it up and add your booth number. If you’re not advertising, reserve your ad space soon!

Member Labels Only .25 each. We can sort members by various zip codes to meet your marketing budget for a targeted mailer!

On-site Program Guide Ad Take out a very affordable ad in the publication that’s an important guide to navigate the Convention. It’s guaranteed to stay in Attendees’ hands!

Sponsor an Event or Item By participating in one of the many sponsorship op-portunities, your booth will stand out by being recognized as a supporter and listed throughout multiple signs at the Convention.

Website Upgrade Take advantage of the Website Upgrade that’s listed on our Application for Exhibit Space. For only $50, Attendees can learn more about your company with just one click!

>$50 Million

$26-50 million

$16-25 million

$11-15 million

$7-10 million

$2-6 million

<$1 million

>$50 Million

$26-50 million

$16-25 million

$11-15 million

$7-10 million

$2-6 million

<$1 million

> $50 Million

$25.1 - $50 Million

$15.1 - $25 Million

$10.1 - $15 Million

$6.1 - $10 Million

$1.1 - $6 Million

< $1 Million

Architects’ value of projects:

General Practice

Retail/Commercial

Education

Single Family Residence

Healthcare

Other

General Practice

Retail/Commercial

Education

Single Family Residence

Healthcare

Other

General Practice

Retail/Commercial

Education

Residential

healthcare

Other

Architects’ primary areas of specialization:

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Architects >1200

Expo Only/Students approx. 120Spouses/Guests approx. 150

Exhibitors approx. 750

Related Professionals >350

Breakdown of Attendees:

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Austin Convention Center 18-19 October 2012 4

3 Quick and Easy Steps to Reserve Exhibit Space*1 Select your booth space. View the interactive floor plan at texasarchitects.org/

expofloorplan.

2 Complete the enclosed Application for Exhibit Space.

3 Send payment. Mail: Fax: E-mail: 500 Chicon Street 512 742 0528 [email protected] Austin Texas 78702*You will be contacted by email when your space is confirmed and payment has been processed.

Exhibit fee includes

• Standard 8’-high backdrop and 3’-high siderail draping in show colors

• Standard (7”x 44”) company identification sign

• Company listing in Registration Guide if received by May 28

• Up to four complimentary exhibitor registrations per space occupied allowing access to continuing education sessions and General Sessions

• Recognition in the On-site Expo Guide including booth location, company name, address, phone number, and website

• Product listing in the On-site Expo Guide

• Company listing in the September/October issue of Texas Architect magazine with bonus distributions if received by July 24: national Trust for historic Pres-ervation Conference, and TASA/TASB show

• Exclusive access to advance registration mailing labels

• 10% advertising discount on ads placed in the September/October issue (show-casing Texas Architects Design Awards projects) of Texas Architect magazine

• Complimentary post-show adhesive mailing labels (upon request by novem-ber 15)

• Inclusion in the exhibitor list on the Texas Architects website providing expo-sure through February 2013

• 24-hour security service in the exhibit area

• Early selection of booth space for the 2013 show in Fort Worth

• Advance notice of sponsorship opportunities

• Access to a customized lead-retrieval system

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texasarchitects.org 512 478 7386 5

Show Location

Austin Convention Centerhall A & B500 East Cesar Chavez StreetAustin Texas 78701512 404 4111

www.austinconventioncenter.com

General Service Contractor and Service Kit

The General Service Contractor can provide all the amenities needed to fully fur-nish your exhibit space.

Exhibitor Service kits will be sent to company representatives via e-mail in July. The online kit will contain forms, prices, and deadlines for ordering a variety of services such as furnishings, carpet, drayage, electricity, communications, and floral/plant services. The Exhibitor Service kit will also contain other instructions, maps, and hotel information.

Show Schedule

Tuesday 16 October

Delivery of warehouse freight to site, pipe and drape installation

Wednesday 17 October

1:00 pm - 5:00 pm Exhibitor move-in

Thursday 18 October

8:00 am - 2:30 pm Exhibitor move-in

3:30 pm - 7:30 pm Exhibits open

5:30 pm - 7:30 pm Convention Welcome Party in Expo hall

Friday 19 October

11:00 am - 5:30 pm Exhibits open

11:30 am - 1:30 pm Lunch with Exhibitors

5:45 pm - 10:00 pm Exhibitor move-out

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Austin Convention Center 18-19 October 2012 6

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Design Expo18-19 October 2012Austin Convention Center (hall A & B)

to CE Area

to Entrance A

to Entrance Bnot an entrance

Town Square• Prize Drawings• Entertainment

TAC Lounge

Bar

Bar

Bar

Bar

Lunch with Exhibitors

For any questions, please contact Suzette Lipford Manager, Exhibits and Development 500 Chicon Street Austin Texas 78702 [email protected] tel 512 478 7386 fax 512 478 0528 texasarchitects.org

To see current availability and booth assignments, please view the interactive floor plan at texasarchitects.org/expo-floorplan.

Booth quantity is 225 for 10’ x 10’Island quantity is 6 for 20’ x 20’

P = PremiumC = Corner