How Electronic Learning and Social ReadingMerges to a New Learning Experience
Dr. Volker Zimmermann | IMC AG
The IMC Founding Story
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IMC Solution Portfolio
MOBILE LEARNINGAND PUBLISHING
CONTEXT-AWARE COMPUTING ANDMICRO-LEARNING
LEARNING, CONTENT AND TALENT CLOUD
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Gartner Magic Quadrant CLS 2011
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Quelle: Gartner März 2011
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Selected Customers
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IMC Learning Management Customers
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011*0
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40
60
80
100
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CLIX Customers overall On premise SaaS/ASP
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Today`s requirements of customers
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Users should be able to learn on any device
Content might come from sources like digital bookstore, video repository
or will be self-produced with authoring tools
Learning is „social“: Share annotations, notes,
around content…
Managing, tracking and control must be possible:
or reporting, for compliance, for security, for trust, …
All learning activitiesshall be supported: classroom,
self-paced learning, blended, etc.
Content and Learning Solution must be accessible from anywhere
• at workplace (Desktop PC)• on the road via internet (Smartphone, Tablet, …• from home (Tablet, DesktopPC, Smartphone)
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„Key Drivers“ for digital education
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Cloud
Mobile
Digital Learning Books
Social
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Education + Books = Core Growth Area
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Source: 148apps.biz, Morgan Stanley Reserach
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Usage of PC vs. Tablets
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Source: Morgan Stanley Research, AlphaWise 2011
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Paradigm shift in the digital education marketcame 2011
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HINTERGRUNDBILD20TH CENTURY / FUTURE
2001 2011 2021
Self-Paced Learning
E-Learning vs. Classroom
Content = interactive animations and tests
Mix of classroom, virtual sessions and e-Learning content (blended learning)
Platform and Content
Digital Reading
Use within all learning activities (IN and OUTside of classroom)
Content = digital textbook plus video plus interaction plus test
Social reading and sharing in a group with instructions from a tutor
Learning Cloud and Apps
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Apple Education: Interaktive eBooks
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Education from the Cloud – mobile and social
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Content-Authoring
Digital Content(HTML5/Smartphone)
Distribution via Apps
and Browser
Management in the „Learning Cloud“ and
via eBookstores
Digital Textbooks(ePUB3)
Learning / Social
Reading
Software as a Service
Desktop Browser
Android iOS BB.
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IMC Learning Suite: Platform for social learning
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Mobile Content Types (eBooks, Apps)
Nutzen:
Consumerization
Bring your own device
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eBooks
Apps
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IMC Author – Authoring Suite for Mobile Content
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HMTL5 Content
Education Apps
ePub3 (2013.2)
One Project – Many „Devices“ – Multiple „Channels“
LMS
iTunesGoogle Play
eBookstores
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CLIX App: Mobile Access to Lectures and eBooks
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From IMC Research Lab: Interactive eBook Mathematics
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From IMC Research Lab: Mobile Classroom App
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Mobile Classroom App
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Next Step: Annotations for eBooks
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CLIX LECTURNITY POWERTRAINER LIVECONTEXT Content
Mehr information: www.im-c.com
Thank you very muchfor your attendance
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