ONE TYRE, ONE GOOD DEED CAMPAIGN
RAJA MUSA FOREST RESERVE COMMUNITY-BASED
PEATLAND REHABILITATION PROJECT
October 21, 2011
Private & Confidential – For Discussion Purpose Only
• Malaysia is one of four countries in the ASEAN Peatland Forests Project (APFP)
• The APFP project aims to demonstrate, implement and scale up sustainable management and rehabilitation of degraded peatland forests in Southeast Asia
• Peatlands in Malaysia are the most widespread type of wetlands, occurring in more than 6 of the 13 states, and covering an area about 2.13 million (approximately 6.46% of the total land area)
• Peatlands possess a very delicate and unique ecosystem, with important ecological functions and values
Raja Musa Forest Reserve
• The proposed project site is located in the North Selangor Peat Swamp Forest (NSPSF) complex, which is one of the largest remaining contiguous areas of peat swamp forest in Peninsular Malaysia.
• Located in northern Selangor, the peat swamp forest covers an area of about 70,000 ha and this includes the Raja Musa Forest and Sg Karang Forest Reserves.
• The rehabilitation area is situated in the south-east corner of the NSPSF (i.e. within Raja Musa FR; see Map 1 below), which covers an area of about 1,000 ha comprising degraded peatland area (mainly of abandoned agriculture land origin after forceful evacuation of illegal settlers), now overgrown by thick shrubs and grassland - practically devoid of any forest cover
Peatland Importance
Water Regulation
Biodiversity
Socio-Economic Values
Carbon Sequestration and
Storage
Bridgestone Tyre Sales Malaysia is an affiliate of Bridgestone Corporation Japan, the world’s largest manufacturer of tyres and other rubber products. Bridgestone Malaysia raised RM110,820 at the F1 Malaysia Grand Prix in March 2010, as part of its “Make Cars Green” campaign to educate local communities on environmental-friendly motoring.
The sum was donated to Global Environment Centre (GEC). 5,000 tree saplings were planted – in Raja Musa Forest Reserve (Selangor), Kuala Gula (Perak), and Sg Nenggiri (Kelantan). 400 people comprising the local community, students and volunteers were involved.
• GEC is a non-profit NGO established in 1998, to address key environmental issues
• We are based in Malaysia, and supports activities worldwide
• We focus on bringing together all parties – individuals, communities, corporations and other like-minded organizations – to help foster lasting change for environmental benefits
Vision• To be a showcase of private sector, government and community
cooperation in forest rehabilitation at ASEAN level
Mission• To partner with Bridgestone Malaysia on implementing
community-based rehabilitation of 20ha of degraded forest area in Raja Musa Forest Reserve by 2013
Objectives• Replant 20 ha of RMFR to create forest cover and reduce fire risk • Secure carbon storage in the peat, a key greenhouse gas which
contributes to climate change• Restore hydrological regime of Raja Musa Forest Reserve (RMFR)• Link current forest to legal forest reserve boundary
• With each purchase of selected Bridgestone tyres, RM1 will be donated towards the campaign
• Campaign period: 1 Oct 2010 until 31 Dec 2013
• Bridgestone Malaysia will also commit to allocate a minimum of RM100,00 per year, until 2013
• Minimum total investment = RM100,000 X 3 = RM300,000
SWOT Analysis
s w
T O• Funding source• Rapid weed growth
• Rehabilitation area expansion• Local community
empowerment• Raise awareness and
education
• 50-70% sapling survival rate• Lack of saplings•Nursery operations
• Available funding opportunity• Strong stakeholder
engagement• Technical and
scientific expertise
Stakeholder AnalysisStakeholder Outcome Stakeholder Engagement Output
Forestry Department of Malaysia
27M tree project - national Dialogues/ meetings 20K ($10/sapling) saplings planted; 20 ha saved (CDM land vs degraded land)
Selangor State Forestry Forest reserve land is saved Dialogues/ meetings Articles; FB fans
Selangor State Govt Public image increased Dialogues/ meetings Articles; FB fans
GEC Env saved – biodiversity saved Dialogues/ meetings 500 species, 10 fauna
Bridgestone(customers & dealers)
Carbon saved, public image (media – in Oct)
Dialogues/ meetings, financialsupport
Below carbon: 1000 tonnes; Above carbon = 288Sapling=Q2=80tonnesTotal: 1368 tonnes (kg) for 2011
Local authority (MDKS) Eco-tourism opp. – economic value (projection based on Nature Park)
Dialogues/ meetings
Local community Improved lifestyle/ livelihood (compare examples)
Consultation, dialogues, meetings, training, activities
GEC volunteers Env. Awareness and education (cost of uni education) – link to uni
Activities, online interaction
Project Schedule
Pre-Implementation
• Stakeholder consultation
• Infrastructure development
• Site demarcation and assessment
During Implementation
• Water management and fire prevention
• Forest rehabilitation
• Stakeholder engagement – training, patrolling, area monitoring
Post-Implementation
• Monitoring and reporting – quarterly: Q1 2011 until Q4 2013
• Comprehensive report – annually
• Publish report and study – Q4 2013
Project promotion by Funder
Q1 2011 Q2-Q4 2011 Q1 2011-Q4 2013
Outcomes• 20 ha of forest rehabilitated through planting and
ecosystem management • Media coverage of project launch and planting events• Opportunities for involvement by Bridgestone dealers
and customers in launch and periodic events at forest site
• Recognition of Bridgestone role as a key supporter of forest rehabilitation
Our Nursery…
Budget: Set-Up Costs
No ITEMS UNIT COSTS UNITS TOTAL 1 Project Set-Up/
Coordination
100002 Site Assessment/Survey 100003 Signboards RM1200 4 48004 Boundary Markers RM100 42 42005 Ditch Blocking RM500 10 50006 Nursery/Storage Set-Up 130007 Shelter/Briefing Area 100008 Upgrading access road/gate 90009 Project Launch 8000
10 Sub-Total 74,00011 Admin/Mgt 500012 TOTAL 79,000
Budget: Operations Cost
No ITEMS RATE TOTAL COST1. PERSONNEL Overall Coordination ( liaison with government agencies
and partners etc) 10,000/yr 30,000 Site Restoration/Management (Water Management, Fire
Prevention, Forest Rehabilitation) 30,000/yr 90,000 Monitoring and Reporting 10,000/yr 30,000 150,0002. EXPENSES Site Visits/Monitoring 5000/yr 15,000 Site Preparation/Seedlings and Planting 30,000/yr 90,000 Maintenance 15,000/yr 45,000 150,000 Sub Total 300,000 Administration/Management 20,000 TOTAL 320,000
Project Assurance & Verification
Quarter & Annual
Reporting
Site Visit and Audit
Interview with other
Stakeholders
Project webpage on GEC website, that contains photos of project site progress
Thank You!
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