2010 NATIONAL COMMUNICATION PARTNERSHIP CONFERENCE15 August 2007
2010 FIFA World Cup Organising Committee South Africa
GOVERNANCE STRUCTURE
LOC Governance Structure
OAA between FIFA & SAFA
Section 21 Company Board
Contractual agreement between SAFA and LOC
Section 21 Company BoardRepresentatives:
Football, Government, Business, Labour
FinanceAudit/riskRemunerations E tiLegacy & Marketing and Finance
CommitteeAudit/risk Committee
Remunerations Committee
Executive Committee
Legal Committee
gComunications
Committee
Board Members
Vision and MissionVision and Mission
Our vision will inspire us and drive our collective determination to be significant global players in all fields of human endeavour.”
will seek to strengthen the South African and Af i i
promote new partner-ships with the world
as we stage a unique and memorable
The vision of “The 2010 FIFA World Cup South Africa ™
African image, ships with the worldevent.”
rally and mobilise the people of extend an unforgettable South Africa collaborate with all stakeholders in a
The mission is clear as “The 2010 FIFA World Cup South Africa™ presents the ideal stage torally and mobilise the people of
South Africa to organise an African FIFA World CupTM with precision, innovation and flair;
extend an unforgettable South Africa welcome to the world;
collaborate with all stakeholders in a dynamic partnership
based on integrity and excellence”.
And will be delivered throughLOC, Government, Infrastructure, Economic Growth, Sports Considerations (FIFA, SAFA, PSL),
Business considerations,
People wildlife History Culture
And will be delivered through
People, wildlife, History, Culture
…leaving a lasting and sustainable African Legacy
We believe we have the winning formulaformula
Government Support
Corporate Support Infrastructure Economy
RATIO
NA
Sports Considerations
Business Considerations
AL
People Wildlife History Culture
EMO
TIOON
AL
LEGACY
2010 Project Strategic Timeframesj g
Debrief Debrief 2010
Debrief Phase2010
Test & Refine
Operational Readiness
Operational 2009
2010
Operating Plans
Test & Refine Operational Phase
2007 - 2008
2009
Concept of Operations2006 - 2007
Contracts (OAA Cities Stadiums Company)
Strategic Planning(Interim Lekgotla, Germany 2006 Debrief) Compliance
Phase2006 Contracts (OAA, Cities, Stadiums, Company)
Projects (Govt, OC, FIFA, MATCH)
Resources (FIFA, Govt, OC)
Phase
2006 – Compliance Phase DeliverablesDeliverables
• Host City Selection – 9 chosen from 13 candidates• Host City Forum established – monthly meetings• Host City Contracts signed• Stadium Contracts signed• Government Guarentees finalised• Legislation finalised• Rights Protection Committee established –Govt, FIFA
and LOC• Stadium Construction started• 2010 FIFA World Cup Emblem unveiled
2007 – Compliance/Operational PhasePhase
• FIFA World Cup Match Schedule finalised• Confederations Cup Match Schedule finalised• 11 Commercial Affiliates secured• 95% Broadcast rights sold• Website established• Mascot finalisedMascot finalised• Slogan finalised• World Cup Posters • 21 Business Plans finalised• 21 Business Plans finalised• African Legacy Programme established• All senior management appointed – COO and CO’s
P j t i ithi b d t• Project remains within budget• Regular reports to Board and FIFA• Preliminary Draw on track
Match Allocation and Capacity
CITY (Province) STADIUM CAPACITYMATCH ALLOCATION
1st( ) 1st
Round 2nd RoundQuarter Final Semi-Final 3rd Place Final
Johannesburg (Gauteng)Soccer City 94,700 5 1 1 1
Ellis Park 61,006 5 1 1, 5 1 1Durban (KZN) eThekwini 70,000 5 1 1
Cape Town (Western Cape) Greenpoint 68,000 5 1 1 1
Pretoria(Gauteng) Loftus 50,000 5 1
Rustenburg(North West) Royal Bafokeng 45,000 4 1(North West) y g , 4 1
Nelson Mandela (Eastern Cape) PE Stadium 48,000 5 1 1 1
Bloemfontein(Free State)
Free State Stadium 45,000 5 1
Polokwane (Limpopo) Peter Mokaba 46,000 4Nelspruit (Mpumalanga) Mbombela 46,000 5
48 8 4 2 1 1
PRELIMINARY DRAW
Preliminary Drawy
• 25 November 2007 in Durban • First official event as run-up to 2010p• Record number 204 countries are participating• More than 300 journalistsMore than 300 journalists• Decides who plays each other for the World Cup
qualificationsqualifications • South Africa are the ONLY country to have qualified
so farso far• Exceptionally complex planning and logistics involved
The Main VenueH ll 1B 1AHall 1B, 1A,
2B, 2A
FIFA Banquet
Hall 2H Crew
CateringHall 2C
Warehouse
Hall 3B& 4B HBS & SABC
Hall 4C& 4D Back Stage
Prelim Draw
Hall 5& 6 ICC Arena
Prelim Draw
MR 11/12 FIFA Offices
Hall 3C Press
Conference
Hall 3C Mixed Zone
Arena Entrance
Exhibition Area
Hall 3A Media Centre
Hall 2D Function
Room
Hall 2F & 2E LOC Offices
MR 21/22 FIFA &Fixed Boardrooms
MR 21/22 FIFA & LOC OfficesOB Unit
Transportation UpdateTransportation Update
Aircraft L diLandings
Airport
Oliver Tambo Intl
Landings per Airport / year
87 517Oliver Tambo Intl.
Cape Town Intl.
87 517
49 076
Durban Intl.
Port Elizabeth
21 362
18 592Port Elizabeth
East London
18 592
9 362
Bloemfontein
Kimberly
11 008
4 830
Pilanesburg Intl. 3 177
STADIA UPDATESTADIA UPDATE
Stadia Updatep
• 10 Stadia for the 2010 FIFA World Cup™
• 5 are new (Mbombela, Peter Mokaba, Nelson Mandela Bay, Durban, Cape Town)
• 1 major refurbishment (Soccer City)
4 i f bi h t (Elli P k L ft V f ld F• 4 minor refurbishments (Ellis Park, Loftus Versfeld, Free State and Royal Bafokeng)
• 4 of the stadiums can be used to host the FIFA World Cup tomorrow
Stadium Location
4Major Upgrade
1. Soccer City Stadium
9 58
New
Minor Upgrade
Johannesburg
2. Greenpoint StadiumCape Town
3. Durban StadiumDurban 10
71
Durban
4. Peter Mokaba Stadium Polokwane
5. Mbombela StadiumNelspruit
10
3
6. Port Elizabeth StadiumPort Elizabeth
7. Ellis Park Stadium Johannesburg
8 Loftus Versfeld Stadium62
8. Loftus Versfeld Stadium Pretoria
9. Royal Bafokeng StadiumRustenburg
10. Free State Stadium Bloemfontein
Durban : 70 000 seatsO t b 2009October 2009
Green Point : 68 000 seats October 2009October 2009
Green Point Stadium – Site Works
Monitoring Report 30 July 2007
Polokwane: 46 000 seats O t b 2009October 2009
Mbombela: 46 000 seats O t b 2009October 2009
Port Elizabeth : 48 000 seats December 2008December 2008
Nelson Mandela Stadium – Site WorksWorks
Site Works: July 2007Site Works: July 2007
Monitoring Report 30 July 2007
Soccer City: 94 700 seatsO t b 2009October 2009
Ellis Park : 61 006 seatsD b 2008December 2008
Loftus Versfeld: 50 000 seats D b 2008December 2008
Bloemfontein : 48 000 seats D b 2008December 2008
Royal Bafokeng : 42 000 seats D b 2008December 2008
INTERNATIONAL BROADCAST CENTRE
International Broadcast Centre
• 26.4 billion viewers for the 2006 FIFA World Cup and 2010 will be much more
• FIFA, HBS and OC - explored candidates for the location of the IBC.
• Received bids from Johannesburg, Cape Town and Durban
• Process duration December 2006 to June 2007.• Proposal sent to FIFA of preferred bidder.
What is an IBC?
Munich International Broadcasting Centre - 2006Munich International Broadcasting Centre 2006
• operational 24 hours a day, seven days a week TV t di• TV studios
• Radio studios • different TV feeds for each match routed through IBCg• Broadcast Partners present in the IBC • permanent circuits between the IBC and the rest of the world• 365 km of video + 65 km audio + 20 km of data = 450 km of cable• 365 km of video + 65 km audio + 20 km of data = 450 km of cable
How big is the FIFA World Cup?
2006 FIFA World Cup Business2006 FIFA World Cup - Business
A high percentage of FIFA’s revenue is generated through the sale of the Television rights.
2006: TV rights: R 10 billion 15 mil .adidas balls were sold2 billion Euro in retail revenue
2010: TV Rights R 14.7 billion.g
2006 FIFA World Cup – Stadia and OrganisationOrganisation
Stadia
• 2006: 1 5 Billion Euro rebuilding of stadia• 2006: 1,5 Billion Euro rebuilding of stadia infrastructure• 2010 : 1,7 Billion Euro on stadia upgrade and buildingbuilding
Organisation
• 2006 : 600 employed by 2006 FIFA World Cup Org. Com. Germany• 150,000 temporary jobs• 15,000 Volunteers• 2010 : 100 current full-time2010 : 100 current full time• 15,000 volunteers
2006 FIFA World Cup - Ticketingp g
•3.407.000 visitors• 69,000 people attended the final match.• Cost of a ticket between 350 and 610 Euro.Cost of a ticket between 350 and 610 Euro.• all 64 matches were sold out• 99,5 % stadia capacity use
2006 FIFA World Cup Tourism2006 FIFA World Cup - Tourism
2 million foreign visitors2 million foreign visitorsmore than 1 million stays booked by FWCAS600 hotels average room rate per night was 184 Eurog p g80,000 English fans
30 Tour operators 120 hotels were promoted as team base camps
What to expect from 20102010
First “Fan Park” – South Korea 20022002
Fan Fests
• 21 million visitors to official FIFA Fan Fest organised by the 12 Host Cities
• 9 Million fans at the Brandenberg Gate in Berlin• The success was unprecedented – first time that an
t h d t d i it th th ld’event had generated more visitors than the world’s biggest festival, the Oktoberfest in Munich.
• First time that non ticket holders could participate in• First time that non-ticket holders could participate in official event
• Success of Fan Fests has added another element theSuccess of Fan Fests has added another element the FIFA World Cup for the lovers of football– a festival for the fans
Brandenburg Gate (Berlin)g ( )
Television
• TV • Broadcast to 214 countries • on 376 channels • 43,600 "dedicated" programmes broadcast • Total coverage of 73,072 hours (+76.4% on 2002, +146% on 1998) • Cumulative TV audience of 26.29 billion (24.2 billion in-home
viewers 2 1 billion out of home)viewers, 2.1 billion out-of-home) • Most-watched match: Italy v France final, total cumulative audience
of 715.1 million viewers • Each match received on average 858 hours of dedicated coverageEach match received on average 858 hours of dedicated coverage
and attracted a cumulative audience of 259.9 million viewers
• Media Operations p• Record 18,850 media representatives accredited (incl. technicians)
• 4,250 print/internet journalists and editors • 1,200 photographers
13 400 TV commentators camera teams technicians• 13,400 TV commentators, camera teams, technicians
Online
• FIFAworldcup.com most successful sports event website everwebsite ever
• 4.2 billion page views from June 9-July 9 - more than double the traffic recorded during the 2002 event
• More than 125 million Video Streams -- 2006 marks the first year that video highlights of FIFA World Cup matches were free to air on the webmatches were free to air on the web
• More than 73 million Page Views on the Mobile Web Portal after FIFAworldcup.com went mobile for the firstPortal after FIFAworldcup.com went mobile for the first time
Online – the Future?
• Clear movement towards ICT• 2010 FIFA World Cup will be also be broadcast in
HDTV and fully broadcast on mobile phones• FIFAworldcup.com biggest sports event website ever
2010 ill b bi FIFA– 2010 will be even bigger on FIFA.com• Movement towards electronic newspapers and
multimedia reportingmultimedia reporting• The question you need to ask yourself is:H ill Af i j li t bHow will you as African journalists be
involved in the first African World Cup?
11 out of 18 Sponsors already on boardy
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Sponsor categoriesp g
FIFA PARTNERSFIFA PARTNERS
WORLD CUP PARTNERS
WORLD CUP NATIONAL SUPPORTERS
The African Legacy program is de eloped aro nd approaches
Promote and support African Football support, promotion Football people
developed around approaches
Promote and support African Renaissance objectives
Football support, promotion and development
Football people
Six pillars of African Renaissance
InfrastructureAdministration and
Current football players (unions / associations andRenaissance
Promote and support programs of the African Union (including NEPAD)
Administration and governance (capacity building)Sports Academy (football
(unions / associations, and mobilize for 2010)Former football players (capacity building, support,
Promote and support relevant international programs (especially the United Nation’s Sport for
development and capacity building)Popular involvement in football (e g kids)
and mobilize for 2010)Football supporters (mobilize for 2010)Women footballers (capacityNation s Sport for
Development and Peace)football (e.g. kids)Heritage (history and preservation)
Women footballers (capacity building, mobilize for 2010)
6 Themes within Cluster 1Democratic GovernancePeace and Nation BuildingAffirm and assert Africa’s culturePan-African Solidarity and South African Co-operationImprove Africa’a Global StandingSocial & Economic Development
African Team Performance in International ArenaInternational Arena
E t ti R litExpectation:
•1996 Olympics AtlantaNigeria won gold
Reality
•1998 World CupDropped out in the 1st roundNigeria won gold
•1996 South AfricaAfrican Champions
Dropped out in the 1st round
•1998 World CupDropped out in the 1st roundAfrican Champions
•2000 Olympics SydneyCameroon won gold
Dropped out in the 1 round
•2002 World CupDropped out in the 1st roundCameroon won gold
•2002 Korea/JapanSenegal quarter-finals
Dropped out in the 1 round
•Did not qualify for 2006 World Cupg q
•2004 Tunisia AfricanChampions
•Dropped out in the 1st roundp
•2006 Egypt AfricanChampions
•Did not qualify for the 2006 World Cup
Future Football Events in Africa
• 2008 African Cup of Nations Ghana• 2008 African Cup of Nations - Ghana• 2009 FIFA Confederations Cup – South Africa• 2009 FIFA u17 WORLD CUP – Nigeriag• 2009 FIFA u20 World Cup - Egypt• 2010 African Cup of Nations - ANGOLA• 2010 FIFA World Cup – South Africa• 2012 African Cup of Nations – Gabon/Equitorial
GuineaGuinea• 2014 African Cup of Nations - Libya
• CAF Champions League• CAF Confederations Cup
CAF W ’ N i C• CAF Woman’s Nations Cup• CAF Youth Championship
Italy were champions in 2006, who will be in 2010?will be in 2010?
THANK YOUTHANK YOU
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