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Wh audience ad opportunity
AmaMa
AoaoMedia Kit 2010
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AMericAn MArketing Ass ciA
AvertisingSolutio
ReachYourTargetAudiencewiththeAMA…Achieving results in today’s segmented and fast-paced world presents new challenges to
advertisers—especially when it comes to reaching marketing professionals. Connect to a
network of experienced marketers nearly 100,000 strong that includes leading marketing
academics, researchers and professionals from every industry!
The American Marketing Association is the only
organization that brings together marketers across
all specialties to collaborate and inspire one another.
Through relevant information, comprehensive training and
targeted networking, the AMA helps marketers deepen
their marketing expertise, elevate their careers and,ultimately, achieve better results
By partnering with the American Marketing Association,
you can easily reach a specic audience and grow your
business with a tailored and integrated advertising
program—online, in print and in person.
Such a trusted marketing resource offers unparalleled
opportunities for you as an advertiser. Whether your goal
is to increase brand awareness, generate leads, retain
existing customers or acquire new clients, the AmericanMarketing Association provides you with a wealth of
advertising opportunities to reach your intended audience.
Our dedicated advertising and sponsorship team is always
here to help you develop a program tailored to your
unique marketing needs. Contact us today to get started
and make the most of our 2010 advertising program
offerings.
ContaCt aMa today:
312.542.9095
MarketingPower.com/mediakit
See page 25 for advertising and sponsorship contacts.
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ContentsAMA offers multiple opportunities to connect with your target market.
onlineBannerAdvertising:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page4
The AMA’s website, MarketingPower.com, is the premier online resource for marketers. The site offers awealth of advertising opportunities to put your company’s message front and center with marketers across alldisciplines!
e-Newsletters:. . . . . . . . . Pages5–6 AMAPodcasts:. . . . . . . . . . Page8 Webcasts:. . . . . . . . . . . . .Page7 ContentAreaSponsorships: . . . Page8ExecutiveConferenceCalls:. . . Page7
MarketingNews:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pages9–15Marketing News, AMA’s agship publication, is the place marketers turn rst for the latest industrynews and trends. Delivered to more than 22,000 subscribers 16 times a year.
MarketingResourceDirectory–MGuide:. . . . . . . . . . . . . . . . . . . . . Page16This annual marketing services directory is the go-to sourcebook for marketing products, servicesand “how-to” marketing articles. Ad buys include both print and online exposure.
SpecializedMagazines:. . . . . . . . . . . . . . . . . . . . . . . . . . . . P ages17–18Marketing Management • Marketing Research • Marketing Health ServicesAMA’s leading-edge magazines cover marketing’s key areas and industries. Marketers turn to them
for specialized information and resources they can’t nd anywhere else.
Journals:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . P ages19–20Journal of Marketing • Journal of Marketing Research • Journal of International Marketing • Journal of Public Policy & MarketingAMA’s widely respected journals are a great way to connect with professionals and academicsin a highly focused environment.
AdSpecsandPolicies:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page21
SPonSorShiP
AMAEvents: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page22The AMA is the marketing industry’s primary source for networking and professional
development. More than 100 events a year attract decision-makers and leaders from every area of marketing. Sponsor and exhibit opportunities offer you the chance to connect face to face with theseimportant prospects and customers.
reCruitMent
AMAOnlineJobBoard:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page23
Marketing News:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page23
CollegiateRecruiting:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page24
AcademicPlacement:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page24
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AMericAn MArketing Ass ciA
AvertisingSolutio
BannerAdvertisingAMA offers a variety of banner advertising onMarketingPower.com, the premier online resourcefor marketers. There are multiple placementpackages to make sure you reach the audience youare looking for!
Ads are placed in 4-week timed ad buys to helpensure maximum exposure for your message.We have a wide variety of packages available tot any marketing budget; discounts are available formulti-month packages. For pricing and availability,contact us at [email protected].
Section Ads Available
Home Page vertical d, 160 x 290 pixel
ectagle d, 330 x 290 pixel
Resource Library Landing Page vertical d, 160 x 290 pixel
ectagle d, 330 x 290 pixel
Career Management Landing Page vertical d, 160 x 290 pixel
ectagle d, 330 x 290 pixel
Calendar/Community Landing Pages vertical d, 160 x 290 pixel
ectagle d, 330 x 290 pixel
Resource Section Pages sky scraper, 160 x 600 pixel
Career Pages sky scraper, 160 x 600 pixel
Event Pages sky scraper, 160 x 600 pixel
vertical d, 160 x 290 pixel
Technical Requirements: Ad
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e-NewslettersDeliver your messagedirectly to youraudience!
AMA offers a varietyof e-newsletters withbroad and targetedpositioning. Choosefrom a variety of pricingand distribution choicesto t your marketingplan and budget.
AMAAccess: MarketingPower today Whether marketers are interested in branding, B2B marketing, CRM or social media or anything in between, theAMA’s weekly newsletter MarketingPower Today will be on their must-read list. Subscribers will be the rst to learnabout the latest breaking news, trends and research culled from the best news sources available. Nearly 110,000subscribers represent a wide variety of titles and industries.
AMAAccess:MarketingPowerToday Text HTML GrossCPM Subscribers GrossCosttop Ba (728 x 90, abo a) Y Y $31.81 110,000 $3,500
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TargetAudience:Ma pao • Frequency:Wly
AMAAccess:Marketing newS exCluSiveSMarketing News, the resource marketers turn to for today’s most relevant strategies, trends and techniques,now brings industry professionals more news in the most timely way possible—a bi-weekly e-newsletter,Marketing News Exclusives. Subscribers can read the latest in-depth analysis and original reporting from theseasoned Marketing News team, news that you won’t see anywhere else. Nearly 16,000 subscribers represent
a wide variety of titles and industries.
AMAAccess:MarketingNewsExclusives Text HTML GrossCPM Subscribers GrossCost
top Ba (728 x 90, abo a) Y Y $46.87 16,000 $750
2d Poo (468 x 60) Y Y $31.25 16,000 $500
1/2 syap (160 x 290) n/A Y $31.25 16,000 $500
TargetAudience:Ma pao • Frequency:B-Wly
toP Banner ad(728 90 pixels)
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1/2 SkySCraPer ad(160 290 pixels)
NEWSLETTERCONTENT
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AMAAccess:Marketing thought leaderSCMO and senior-level marketers can get strategic and unlock their leadership potential with relevant, timelyand actionable advice to help them manage effectively and make better business decisions. Each issue featuresinsights from the industry’s top thought leaders, trends to keep your eye on, and tactics and techniques formanaging the process of marketing effectively. Over 12,000 subscribers represent director level and above from awide variety of industries.
AMAAccess:MarketingThoughtLeaders
Text HTML GrossCPM Subscribers GrossCost
top Ba (728 x 90, abo a) Y Y $62.50 12,000 $750
2d Poo (468 x 60) Y Y $41.66 12,000 $500
1/2 syap (160 x 290) n/A Y $41.66 12,000 $500
TargetAudience:cM, o ll ma • Frequency:Mohly
AMAAccess:Marketing reSearChBig picture and small, marketing research today is about strategy and vision. Market researchers will gain insightsinto qualitative and quantitative research methodologies, the latest research news and trends, and fresh ideas andinnovative concepts that work. Over 12,000 subscribers represent a wide variety of titles in the research industry.
AMAAccess:MarketingResearch Text HTML GrossCPM Subscribers GrossCost
top Ba (728 x 90, abo a) Y Y $41.66 12,000 $500
2d Poo (468 x 60) Y Y $25.00 12,000 $300
1/2 syap (160 x 290) n/A Y $25.00 12,000 $300
TargetAudience:Ma ah (quala & quaa) • Frequency:Mohly
AMAAccess:B2B MarketingThis new addition to the AMA newsletter lineup is scheduled to launch in January 2010! The B2B marketing gameis changing and this will be the playbook marketers will need to be a winner. From best practices and trends tosocial media strategies and B2B case studies, marketers will learn how business can score a touchdown in today’schanging environment.
AMAAccess:B2BMarketing Text HTML GrossCost
top Ba (728 x 90, abo a) Y Y $1,250
2d Poo (468 x 60) Y Y $750
1/2 syap (160 x 290) n/A Y $750
TargetAudience:B2B ma • Frequency:Mohly
AMAAccess:Career uPdateThe AMA’s Career Resource Center is the one-stop resource for the marketing community, serving both jobseekers and employers in all marketing specialties. Marketers can keep their careers on track and learn about thelatest job openings in the marketing industry.
AMAAccess:CareerUpdate Text HTML GrossCPM Subscribers GrossCost
top Ba (728 x 90, abo a) Y Y $38.24 17,000 $650
2d Poo (468 x 60) Y Y $23.53 17,000 $400
1/2 syap (160 x 290) n/A Y $23.53 17,000 $400
TargetAudience:All ma (adda & mploy) • Frequency:Mohly
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WebcastsBroaden your exposure and position your company as a thought leader in your eld!
The American Marketing Association (AMA) is the leader in delivering marketing Webcasts, surpassing allothers in frequency and diversity of topics. Thousands of marketing professionals rely on these Webcastsfor information, ideas and insights they can use every day.
By sponsoring a Webcast, you can maximize your exposure to your target audience, strengthen yourbrand awareness and generate new leads—all in one easy step. With experience in producing more than650 Webcasts, AMA’s staff of experts will assist you with all aspects of your Webcast development—fromsupplying you with a knowledgeable and strategic project manager to collaborating with you on the productionof dynamic content to implementing a promotional campaign that will ensure the success of your event.
AMA Webcasts are an excellent tool for generating sales leads and new customers. With registrationfor each Webcast averaging 600–800, with some well over 2,000, your message will reach a signicant
portion of your target audience, while building your database with interested leads!
One-Time Pricing: $20,000Discounts available for multiple schedule purchases or bundled programs.
ExecutiveConferenceCallsLead the conversation by sponsoring an American Marketing AssociationExecutive Conference Call!
Sponsoring an American Marketing Association Executive Conference Call is a unique way to
position your organization as an industry thought leader, showcase your company’s expertise,capture qualied and engaged leads, and afliate with the quality programs produced by the AMA.
How the Executive Conference Call works:
As a sponsor, you will collaborate with an AMA program manager to
» Select and develop the program content (sorry, no overt sales or product pitches).
» Identify and invite senior business leaders to the call. Registrations are processed by AMA.
» Host a 45–60 minute dialogue including audience Q&A.
In addition to complete attendee registration information, sponsors receive an audio le andtranscript of the Executive Conference Call. You can use this content to create valuable promotionalmaterials, such as a podcast or white paper, to send to your customers and prospects.
The American Marketing Association will promote the Executive Conference Call via theResource Library of the AMA website, MarketingPower.com, and to the 21,000+ subscribersof AMA’s Professional Development e-Newsletter.
Cost: $5,000 Discounts available for multiple purchases.
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AMAPodcastsWant a unique way to promote the thought leaders in your organization? Are you looking for a way tomake the marketing community aware of your newly published book? Have a cutting-edge white paperyou’d like to tell brand managers about? Get the word out with an AMA Podcast! Every week AMApushes podcasts out through our RSS feed to the marketing community and you can be part of thisnew opportunity!
Podcast Sponsorship Benets:
» AMA will assign a program manager to work with you to select and develop contentfor your 10-15 minute podcast (sorry, no overt sales or product pitches)
» Provide a host to interview your representative during the podcast
» Produce the podcast on our platform
» Post your podcast, for a period of one year, in the resource section of AMA’s website,MarketingPower.com. Landing page includes your company logo, overview andcontact information. If podcast is promoting a book or white paper, will include linkto purchase book or download white paper
» Push your podcast out through our AMA RSS feed
» Promote your podcast via email to AMA audience (additional fee)
Cost: $250–3,000
ContentAreaSponsorships
white PaPerSPost your white paper on the AMA website and give the marketing communitya sample of your expertise and talent! White papers help to establish yourcompany as a thought leader, generate awareness about your rm’s services, andcan bring in a stream of sales leads.
Your entire white paper will be posted for a period of 12 months in the AMAResource Library—for one at fee. Papers are searchable by category, and visitorscan read the complete paper or download it for reference. They can also linkdirectly back to your company.
Your white paper landing page will include:
• Your company name, logo and contact information, as well as a link to your company website
• A brief (100-word maximum) description of your white paper• Up to 6 key words for your white paper (to be used when visitors to the site search for information)
• A link to a PDF of your white paper that visitors can eitherview online or download
AMA’s white paper section is promoted in our online newsletters and via banner ads on AMA’s website.To view our white paper library, go to MarketingPower.com/whitepaper.
Place your white paper in print and online at a combination ad rate!Contact your salesperson for information and rates.
Note: We do not collect login or contact information for those who view the paper.
Social Networking:
MySpace, YourSpace and TheirSpace,
Connecting With Your Customers
in Online Social Networks
MarketingPower.com
Today84%of online consumersbelong to atleastone online socialnetwork. That’s anamazingopportunity formarketers toconnectwith customers andpromotetheirbrand.
Buthow muchdo youknow aboutthesocial networkingarena? Whatdoy ouneed toconsider before
developingyour social networkingmarketing campaign? This guideoffers perspectiveon thegrowth
ofsocial networks, dispels commonmyths, provides statistics onbehaviors anddemographics,
andpresents ideas andconsiderations forgettingstarted.
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MarketingNewsMarketing News, the resource marketers turnto for the most relevant strategies, trends andtechniques, is all-new for 2010 with four specialissues and a new e-newsletter component,Marketing News Exclusives.
Also, look for an expanded Marketing Newslanding page on AMA’s MarketingPower.com.This year, Marketing News offers advertisers thefull array of touch points—print, electronic and
online—for connecting with the marketing decisionmakers, and buyers, who read it in all its forms.
Published 16 times a year, Marketing News is the industry bible,providing broad reporting, analysis and forecasting on the full range of key marketing issues, trends andfuture developments.
Its new e-newsletter, Marketing News Exclusives, published 26 times a year, brings readers news in themost timely way possible—news reported by Marketing News staffers and available nowhere else.
No other magazine provides a better showcase for advertisers. And this year Marketing News offerseven more! In addition to its regular issues, special issues such as its Digital Handbook in March andCareers and Executive Education in November provide highly targeted advertising opportunities.
Regular monthly Marketing News issues include:
Bullet PointS. A wrap-up of the latest marketing news.Also included is a summary of an AMA journal article and a member prole.
Cover Story. An in-depth look at a marketing issue, trend or news storychosen by our editors as the most compelling topic of the month.
BeSt in ClaSS. A succinct best practices article about a company that hasexcelled in its marketing strategies. Lessons other marketers can use are highlighted.
knowledgeBaSe. A special section focusing on the topics listedon the editorial calendar and designed to expand marketers’ expertise.The rst story incorporates the thought leadership of the AMA. The second story
is a Q&A-style interview with a leading marketer in the cited area.
Core ConCePtS. A marketing 101-style article that introduces abasic marketing concept or technology.
how i did it/how i do it. Q&As with leading marketers (SVP, CMOor senior executive) that discuss how they tackle key marketing challenges.
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highly regarded Marketing guruS aS regular ColuMniStS:
Regular contributors to Marketing News include:
David A. Aaker, wt Aaker on Branding. called oe of the ve mot mpotat maetad bue uu a uvey of maet exeutve, Aae the ve hama of Pophet, abad ad tatey oultay. He wte o ue of tate maet ad bad.
Josh Bernoff, wt soal Meda. co-autho of the bet-elle Groundswell: Winning in a World Transformed by Social Technologies. i 2009, the soety fo newcommuato reeah amed Beoff ad h Groundswell o-autho chaleeL a “voae of the yea.” He a ve pedet of Foete reeah.
Michael Krauss, wt @ c-Level. A vetea bue advo ad tate B-to-B maete,kau the pedet of Maet statey goup whoe let lt a vetable “who’ who”of Fotue 500 ompae. kau leveae h bue oeto to povde MarketingNews eade wth eo-level pepetve o ue fa maet maaemet.
Don E. Schultz: A maet leed who bde the wold of aadema ad bue
pate, shultz pedet of Aoa i., a maet oultay, ad pofeo emetu--eve at nothwete Uvety. He delve eyote peetato to audee aoudthe wold ad wte the “Mate Pla” olum o teated maet ommuato.
an award-winning PuBliCation!
Marketing News has earned numerous national awards for editorialand design excellence, including:
• two gold Awad fo w, a sl Awad fo oallqualy, ad a sl ad fou Boz Awad fofau ad w w a h soy of naoalAoao Publao (snAP) eXceL Awad,2001–2007
• sl Awad fo doal xll faual ad a ho ad a Boz Awadfo a ho fom h Mdw ro of hAma soy of Bu Publao edo,2002 ad 2004
22,000
BPA-auditedsubscribers
x 2.4 readers percopy = 52,800+
readers
Marketing newS readerS are leaderS!
Whether the goal is to reach marketersacross all elds or in a targeted interest area,companies that advertise in Marketing News reach key decision-makers and inuencers!
Authoritative positions—top titlesof subscribers:
seir xecutie(CMo, Preidet, ower) 13.6%
irectr (vP leel) 27%
Marketig Maager 23.6%
85%ofsubscribersare
purchasedecision-makersformarketingproductsandservices.
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2010MarketingNewsEditorialCalendar
Issue Cover Dates* andAd Space Deadlines**
KnowledgeBase Sections, Exclusive EditorialFeatures and Special Reports
SpecializedDirectories
January 30Ad deadline: 12/11/09
Special Report: th Ya Ahad—ou aualxamao of h d ad u hapma
KnowledgeBase: sah e Ma
Special Advertising Feature: compay Pol
February 28Ad deadline: 1/14/10
Directory deadline: 1/11
Knowledge Base: Ma rah
Cover Story: o h nw coum
Marketig eearchserice
March 15Ad deadline: 1/28/10 Directory deadline: 1/25
SPECIAL ISSUE
The Digital Handbook ad
KnowledgeBase: soal Mda Ma
teractie Marketigserice
March 30Ad deadline: 2/11/10 Directory deadline: 2/8
KnowledgeBase: Ad rah
Special Report: ca lopm ih
Marketig Cultat& Cultig serice
April 30Ad deadline: 3/18/10 Directory deadline: 3/15
KnowledgeBase: iaoal Ma rah teratial Marketigeearch firm
May 15Ad deadline: 3/31/10 SPECIAL ISSUE
B-to-B Marketing ad
KnowledgeBase: smao
May 15Ad deadline: 2/17/10
M Guide Marketing Resource Directory: th aualouboo fo ma ad podu.ilud h Ma’ toolbox ollo of mu-ad al. (M gud a ad-alo publao.)
May 30Ad deadline: 4/15/10 Directory deadline: 4/12
Cover Story: nopo Ma
KnowledgeBase: Quala rah
fcu Grup facilitie& Mderatr
» The Cover Story, a i-depth lk at a cmpelligmarketig iue.
» Bullet Points, the latet ew i rie
» Best in Class, a et practice article
» Core Concepts, a itrducti t a aicmarketig ccept
» Columns by experts i the eld bradig, tegrated Marketig,
seir eel Perpectie, scial Media
» Specialized Directories marketig prduct/erice
» d the KnowledgeBase Section…cuig the ariety tpic a lited ithe editrial caledar, icludig thee ad mre:B to B Marketing • Branding • Careers • Digital Marketing • Marketing Consultants • MarketingResearch • Multicultural Marketing • Promotional & Event Marketing • Segmentation • Social Media
Advertisers can reach the readers of Marketing News by placingtheir ads in a complementary topical editorial atmosphere!
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Issue Cover Dates* andAd Space Deadlines**
KnowledgeBase Sections, Exclusive EditorialFeatures and Special Reports
SpecializedDirectories
June 30Ad deadline: 5/12/10
Special Research Issue Honomichl 50 Report o h ah bu
July 30Ad deadline: 6/10/10
KnowledgeBase: Pomooal ad e Ma
Editorial Focus: Ma o Wah
August 30Ad deadline: 7/15/10
Exclusive Feature: Hoomhl 25 rpo o hla ma ah m h wold
Plus: Ma Ao h Ama
September 15
Ad deadline: 7/29/10 Directory deadline: 7/26
SPECIAL ISSUE
Localization and Globalization ad
KnowledgeBase: Mululual Ma
Multicultural
Marketigfirm
September 30Ad deadline: 8/12/10 Directory deadline: 8/9
KnowledgeBase: Ma rah Marketig eearchCmpaie serice ll
October 30Ad deadline: 9/16/10 Directory deadline: 9/13
KnowledgeBase: cuom safao
Cover Story: Buld You Bad
Cutmersatiactifirm
November 15Ad deadline: 9/30/10 Directory deadline: 9/27
SPECIAL ISSUE
Careers and Executive Education
Career Development Insights adKnowledgeBase: al Ma
1) xecutie ducatiad Mb Prgram
2) irect igital
Marketig serice
November 30Ad deadline: 10/14/10 Directory deadline: 10/11
KnowledgeBase: l rah
Cover Story: AMA chap rpo
net eearch serice
December 30Ad deadline: 11/9/10
Special Report: th ad rw—a loo baa h dad of h 21 uy
* Ma nw is mailed two weeks prior to the cover date.
** Display ad materials due no later than fve days ater order deadline.
85.1%of subscribers nd news
in Marketing News,they don’t ndanywhere else.
83%of subscribers rank
Marketing News as an“important read”
publication
83%of subscribers rankMarketing News
as relevant to very relevantto their work.
Every issue of Marketing News delivers news every marketer can use!
With its range and depth of topics, Marketing News is the perfect environmentfor a company’s advertising message.
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MarketingNewsDisplayAdsPut your message in front of AMA members withyour display ad in Marketing News !
High Prole Ad Options
variety f pprtunitie are availale fr yu t place yur meage in a pecial high-prle pitin inMarketing News. k yur accunt repreentative fr the detail n the ptin hwn elw.
Front Cover Page Ad, $4,500 banner-tyle ad appear next t the addre lael at ttmf page. imited t eight elect iue. equire additinaladvertiing cmmitment.
Table of Contents (page 3) Ad, $2,300 Tenth f a page ad ize, pitined at ttm f ToC page.vailale fr every iue. equire additinal advertiingcmmitment.
Guaranteed Page Placement—Add 10% to Space Cost pplie t:» nide frnt cver page» nide ack cver page» outide ack cver page» ny ther inide guaranteed page placement» Pitining within specialized irectrie» Pitining within Hnmichl eprt
Other High Prole Ad Options include:» bellyand Wrapper» Preprinted nert» Plyagging and mre
Frequency Discounts
d placed in M magazine r jurnal may e cmined t earn the greatet frequency dicunt. icuntare aed n the numer f inertin placed within 12 mnth f the rt inertin. T qualify fr frequencydicunt, inertin rder r cntract mut e in writing.
Publishing and Closing Dates
Marketing News i pulihed 16 time a year and mailed apprximately tw week prir t it cver date. drder cle aut ne mnth prir t the cver date. see the ditrial Calendar n page 11–12 fr exactpulihing date and ad deadline.
Note:Ads require a signed insertion order.Ads cancelled after the space order deadline will be charged at 35% of the quoted ad price.Ad materials received over ve business days after the closing date will incur a $100 surcharge.
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AvertisingSolutio
2010MARETNG NEwS DSPLAYADRATES
AdSize 1x 4x 8x 12x 16x
Fullpage $4,885 $4,350 $4,155 $3,920 $3,675
Fullspread $9,175 $8,220 $7,870 $7,280 $6,745
Juniorpage $3,730 $3,545 $3,360 $3,135 $2,830
Juniorspread $7,565 $6,765 $6,445 $6,080 $5,725
1/2pagespread $5,850 $5,270 $4,885 $4,390 $4,145
1/2page $3,270 $2,920 $2,800 $2,640 $2,510
2/5page $2,730 $2,435 $2,330 $2,185 $2,080
1/4page $1,845 $1,630 $1,555 $1,450 $1,370
1/5page $1,390 $1,250 $1,240 $1,145 $1,110
1/8page $1,010 $910 $925 $805 $775
1/10page $775 $705 $685 $635 $615
ra ff mb 1, 2009For color, add:$425 fo 2-olo$1,050 fo full olo
* Frequency discountsare available:
• 2 directory listings withinthe year: $315 each
• 3+ directory listings withinthe year: $300 each
M ns Spcz dcs
Eleven specialized directories will be published in 2010 and offer youthe chance to tie your message to a specic topic. Plan to list yourcompany in the Marketing Resource Directory–M Guide too.(see page 16 for details).
• Ma rah s
• ia Ma s
• n rah s
• Ma coula &coul s
• iaoal Marah Fm
• Fou goup Falad Modao
• Mululual Ma Fm
• Ma rah compas roll
• cuom safao Fm
• exu eduao adMBA Poam
• al Ma s
Bsc ss: $325*Free pcs f sp sm ss!
ilud 150-wod dpoof you ompay’ ,oa fomao ad ololoo. eham a aalabl; ah doy’ od fom(aalabl fom you ad aoup) fo opo. All doxp h Ma rahs roll a alo pod ola MaPow.om.
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AvertisingSolutio
Choose from the following congurations (width x height):
2010DSPLAYADDMENSONS
TrimSize:10 7/16" x 13 3/4"
ColumnWidths
1 column:2 5/16" or 13 3/4 picas
2 columns: 4 3/4" or 28 1/2 picas
3 columns:7 1/4" or 43 1/2 picas
4 columns:9 3/4" or 58 1/2 picas
SpreadsFull spread: 20 1/4" x 13"
Junior spread: 15 1/4" x 10"
1/2 page spread:20 1/4" x 6 7/8"
AllowanceforBleeds
Bleed ads should allow 1/4" minimumon all sides between live matter andtrim.
Full page bleed size:11" x 14 1/4"
Full spread bleed size:211/2" x 14 1/4"
Junior page bleed size:7 7/8" x 10 3/4"(Allow for bleed at outside edgeand bottom only.)
Junior spread bleed size:15 1/4" x 10 3/4"(Allow for bleed at bottom only.)
1/2 page horizontal bleed size:11" x 7 5/8"
Binding:Saddle-stitched
Printing:Web offset
Paper:36# machine coated
Full 9 3/4" x 13"Full w/Bleed 11" x 14 1/4"Junior 7 1/4" x 10"
Vertical 4 3/4" x 13"Horizontal 9 3/4" x 6 7/8"
Vertical 7 1/4" x 7 5/16"Horizontal 9 3/4" x 5 1/2"
FullPage/JuniorPage 1/2Page 2/5Page
Vertical 2 5/16" x 13"Standard 4 3/4" x 67/8"Horizontal 7 1/4" x 45/8"
Vertical 4 3/4" x 5 1/2"Horizontal 7 1/4" x 3 5/8"
Vertical 2 5/16" x 67/8"Horizontal 4 3/4" x 3 7/16"
Vertical 2 5/16" x 51/2"Horizontal 4 3/4" x 23/4"
1/4Page 1/5Page 1/8Page•1/10Page
For ad specicationsand policies,see page 21.
For ad contacts,see page 25.
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AMericAn MArketing Ass ciA
AvertisingSolutio
MarketingResourceDirectory–MGuideAMA’s Essential Directory to Marketing Productsand Services—Online and in PrintAdvertising in the Marketing Resource Directory–M Guide givesyour company exposure in the most comprehensive resourcefor marketing products and services. Customers can searchfor suppliers by marketing category, company name or geographically,so your listing will be easy for them to nd.
Your listing includes contact information and a description of yourservices as well as a link directly to your website. Offered bothonline and in print, this directory listing is a must for reaching theprofessionals who need your services!
Print edition
The print edition of the Marketing Resource Directoryis sent to all AMA members and includes a bonusdistribution. This gives you the opportunity to addimpact to your message with a display ad. Printedprice also includes a basic online listing.
In addition, the Marketing Resource Directory–M Guideprint edition includes the Marketers’ Toolbox andinformation about the AMA. The Toolbox is a collection of must-read articles from AMA publications for marketersto improve their professional skills. Topics in the Toolboxcorrespond to many marketing service categories in theMarketing Resource Directory, providing advertising
opportunities to leverage your brand presence.
online edition
The Marketing Resource Directory–M Guide has been re-launched with a new design and much more robust directory.
It has expanded search capabilities and enhanced listingoptions to make it the single best “go-to source” for marketers
to identify suppliers. Listings are being handled by our new partner,MultiView, Inc., a leader in the production of online directories.
Choose from two options:
» Basic Listing: Features your company name and contactinformation and is included as a bonus with every display adpurchase in the print version of this directory. Your listing isplaced within the primary marketing category of your choice.
» Enhanced Listing: Basic listings can be enhanced with alogo, company name, contact information, descriptionof your services, website link and more for only $395.Further enhancements—banner ads, priority placement,etc.—are also available through MultiView, Inc.
For more details and to place your directory listing and display adorder, please contact your account representative today!
Ad order deadline: February 17, 2010
2010Rates
AdSize(widthxheight) Rate
FullpageBleed (8 3/4" x 11 1/8")Non-bleed (7" x 10")
$3,450
2/3page(4 1/2" x 10") $2,710
1/2pageisland(4 1/2" x 7 5/16")
$2,090
1/2pagehorizontal(7" x 4 7/8")
$2,090
1/3pagevertical(2 3/16” x 10”)
$1,670
1/3pagehorizontal(4 1/2” x 4 7/8”)
$1,670
1/6pagevertical(2 3/16" x 4 7/8”)
$1,025
1/6pagehorizontal(4 1/2" x 2 1/2")
$1,025
Add $425 for 2-color; $1,050 for full color
PremiumPositionFullColorAdPages
tabbd h-had pa: $6,300tabbd lf-had pa: $4,500id fo o: $6,300id ba o: $4,845ud ba o: $6,430
All of h abo a full pa bld.mo: 8 3/4" w x 11 1/8" h
Publicationdate:
May 15, 2010
Adorderdeadline
February 17, 2010
Seen By 24,000+ in PrintPluS: all direCtory liStingSaPPear online!
new nLineesign
AnFrMAt!
GetmmmpsandfrequencydiscountsbycmbaMarketingResourceDirectorydisplayadwiththerestofyourAMAprintadbuys!
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AMericAn MArketing Ass ciA
AvertisingSolutio
2010PublicationSchedule
Issue Editorial Focus Ad ClosingDate
W(Fb/Ma)
exu Masay effly
Jauay 18, 2010
sp (May) Bu cox:eoom,
globalzao, soy
Apl 5, 2010
summ (Au) Ma Pa:guda foexu o Wo h azao
July 6, 2010
Fall (no) lop Masay
ob 4, 2010
2010Rates(Color available; see Magazine Specications)
sz 1x 2x 4x 8x 12x
co $2,210 $2,160 $2,015 $1,950 $1,895
Full pa $1,895 $1,830 $1,735 $1,670 $1,630
1/2 pa $1,295 $1,210 $1,135 $1,100 $1,090
1/4 pa $740 $685 $635 $620 $600
SpecializedMagazinesMarketing professionals rely on AMA magazines for the information theyneed to be successful. Each of our magazines is the recognized leader in itsrespective niche—an effective and cost-efcient way to reach your audience.
Marketing ManageMent
Marketing Management is all new for 2010 with anew, more contemporary look, a new editor andnew emphasis on bringing senior-level marketers keythought leader thinking about the future of marketing.
Also new this year: Each issue begins with aQ&A with a leading CMO or other high-level
marketing executive.
Designed for middle- to senior-level marketingmanagers in all industries, Marketing
Management focuses on the strategic issuesthey face every day. Published four times a year,
Marketing Management is packed with insightsfrom today’s thought leaders as well as case studiesand interviews—all to help readers keep pace withthe rapidly changing marketing eld.
// Paid circulation: 9,600
ReaderSnapshot*• Leading job titles: Manager/Director,
Vice President, President/CEO/Owner• 90% are purchase decision-makers for an
average of 6.9 product/service categories
• 4.7 readers per copy
MagazineSpecications
SpreadDimensions(width x height)
Full pa pad 16" x 10"Full pa pad bld 17 1/4" x 11 1/4"
DisplayAdDimensions(width x height)
Publao m z 8 1/2" x 10 7/8"Full pa 7" x 10"Full pa bld 8 3/4" x 11 1/4"1/2 pa (hozoal) 7" x 5"1/2 pa bld (hozoal) 8 3/4" x 5 5/8"1/4 pa 3 3/8" x 4 3/4"
Binding:saddl-hd
PremiumPositions
Advertisements will be positioned atthe discretion of the publisher unless apremium position is reserved. Premiumpages are offered on a space-availablebasis, if not in conict with editorial
policy, at an additional charge of 10%.
nserts
Bound-in cards and other inserts areavailable options for all AMA magazines.Samples of inserts must be furnishedbefore acceptance. Contact AdvertisingSales at 312.542.9076 for rates andrequirements.
Color
Add $425 fo 2-olo o$1,050 fo full olo.
FrequencyDiscounts
Advertising placed in an AMAprint-based periodical maybe combined with insertionsin any other AMA print-basedperiodical to earn frequencydiscounts. To qualify, contractsmust be in writing and insertionorders are required. Combinationrates and frequency discountsare based on the number of insertions within 12 months fromthe date of the rst insertion.
For adspecications and
policies,
see page 21.
For ad contacts,see page 25.
* Source: The Wayman Group and Research USA Readership Studies
neWesign
cMingin 2010
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AvertisingSolutio
MarketingPower.com/mediakit
ReaderSnapshot*• Leading job titles: Marketing Manager,
President/CEO/Owner, Director• 92% are purchase decision-makers for an average
of 4.2 product/service categories
• 3.8 readers per copy
2010PublicationSchedule
iu Ad clo a
sp (Mah) Fbuay 5, 2010
summ (Ju) May 7, 2010
Fall (spmb) Auu 6, 2010
W (mb) nomb 5, 2010
2010Rates(Color available; see Magazine Specications)
sz 1x 2x 4x 8x 12x
co $1,535 $1,465 $1,390 $1,315 $1,269
Full pa $1,195 $1,135 $1,080 $1,030 $1,010
1/2 pa $750 $705 $665 $655 $540
1/4 pa $445 $435 $420 $385 $370
ReaderSnapshot*
• Leading job titles: Marketing Director/VP,President/CEO/Owner, Marketing Manager
• 94% are purchase decision-makers for an averageof 5 product/service categories
• 2.2 readers per copy
2010PublicationSchedule
iu Ad clo a
Witer (Jauary) nomb 30, 2009
sprig (pril) Mah 1, 2010
summer (July) Ju 1, 2010
fall (octer) Auu 30, 2010
2010Rates(Color available; see Magazine Specications)
sz 1x 2x 4x 8x 12x
co $1,220 $1,150 $1,090 $1,055 $1,020
Full pa $970 $920 $885 $855 $825
1/2 pa $695 $660 $635 $615 $590
1/4 pa $365 $345 $325 $310 $295
Marketing reSearCh
Written by today’sleading experts,MarketingResearch is tailoredspecicallyto managersof marketingresearch activities.Readers counton this quarterlyresource tohelp stay ontop of current
methodologyand issues, management concerns andresources. Winner of two 2004 Golden PageAwards for general readability and managerialapplication, Marketing Research offers clear,in-depth analysis of research topics andfresh perspectives on the state of marketingresearch. // Paid circulation: 3,900
Marketing health ServiCeS
MarketingHealth Services delivers targetedinformation,practical strategiesand thought-provokingcommentaryto help senior-level healthcaremarketersstay viable ina competitive
marketplace.It tackles someof today’s biggest issues, including DTCmarketing, legislative developments, healthcareROI and database marketing. Case studies androundtables with leading thinkers are amongthe regular features.
// Paid circulation: 1,850
* Source: The WaymanGroup and Research
USA Readership Studies
* Source: The WaymanGroup and Research
USA Readership Studies
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AMericAn MArketing Ass ciA
AvertisingSolutio
2010PublicationSchedule
iu Ad clo a
Jauay ob 23, 2009
Mah mb 18, 2009
May Fbuay 12, 2010
July Apl 30, 2010spmb Ju 18, 2010
nomb Auu 13, 2010
2010Rates
sz 1x 3x 6x 12x
co $1,815 $1,650 $1,590 $1,515
Full pa $1,500 $1,365 $1,330 $1,270
1/2 pa $830 $760 $735 $705
Color is limited to blue and cover positions only;add $425 for color.
2010PublicationSchedule
iu Ad clo a
Fbuay nomb 13, 2009
Apl Jauay 15, 2010
Ju Apl 2, 2010
Auu May 28, 2010
ob July 16, 2010
mb spmb 24, 2010
2010Rates
sz 1x 3x 6x 12x
co $1,510 $1,380 $1,325 $1,235
Full pa $1,235 $1,115 $1,090 $1,050
1/2 pa $680 $625 $600 $580
Color is limited to red and cover positions only;add $425 for color.
JournalsAmerican Marketing Association journals connect you with marketing’smost accomplished and forward-thinking professionals and academics.Make sure your message is featured!
Journal oF Marketing
Journal of Marketing, established in 1936, isthe premier publicationfor academics andprofessionals in the
eld. It features originalresearch on all aspectsof marketing, includingadvertising, pricing,sales, distribution, ethicsand brand management.This bimonthly journal isdesigned to bridge thegap between marketingtheory and practical application. Contributedarticles are peer-reviewed by an experiencedand highly respected board. Readers includethoughtful marketers and academics.
// Paid circulation: 6,600
Journal of MarketingResearch is writtenfor marketingresearch academicsand practitionerswho need to becurrent with the latesttechniques, methodsand applications of the
marketing researchfunction. JMR is a highlyrespected, bimonthlypublication that dealswith the philosophical,conceptual andtechnical aspects of the profession. Its readersinclude research analysts, educators, scholarsand statisticians.
// Paid circulation: 4,000
Journal oF Marketing reSearCh
For adspecicationsand policies,see page 21.
For ad contacts,see page 25.
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AMericAn MArketing Ass ciA
AvertisingSolutio
2010PublicationScheduleiu Ad clo a
Mah mb 18 (2009)
Ju Apl 2, 2010
spmb Ju 11, 2010
mb ob 1, 2010
2010Rates
sz 1x 4x 8x 12x
co $635 $610 $565 $545
Full pa $445 $390 $370 $3501/2 pa $255 $225 $200 $165
2010PublicationSchedule
iu Ad clo a
May Mah 5, 2010
nomb spmb 3, 2010
2010Rates
sz 1x 2x
co $610 $560
Full pa $420 $360
1/2 pa $240 $210
Journal of International Marketing isthe foremost resource forunderstanding complex issuesin today’s international businessenvironment. Written in amanagerially relevant context, itprovides important insights fromthe eld by practicing internationalbusiness executives. Journal of International Marketing alsopresents the most current researchndings and studies conducted bytop international scholars. Readersinclude academics and students of
international marketing, thoughtfulpractitioners of business enterprises engaged in internationalbusiness activities, and those involved in formulating public policyfor international marketing activity. // Paid circulation: 1,800
Journal of Public Policy & Marketing addresses the dynamic, reciprocalrelationship between marketingand the public interest. It is readby policymakers at all levelsof government as well as byacademics. JPP&M is peer reviewedfor relevance and accuracy, and itsreview board represents not onlydistinguished universities, but alsoprominent federal agencies.
// Paid circulation: 1,000
Journal oF PuBliC PoliCy & Marketing
Journal oF international Marketing
JOURNALSPECFCATONS
SpreadDimensions(width x height)
Full pa pad 16" x 10"Full pa pad bld 17 1/4" x 11 1/4"
DisplayAdDimensions (width x height)
Publao m z 8 1/2" x 11"Full pa 7" x 10"Full pa bld 8 3/4" x 11 1/4"1/2 pa (hozoal) 7" x 5"1/2 pa bld (hozoal) 8 3/4" x 55/8"
Binding:Pf-boud
PremiumPositionsAdvertisements will bepositioned at the discretion of the publisher unless a premiumposition is reserved. Premiumpages are offered on a space-available basis, if not in conictwith editorial policy, at anadditional charge of 10%.
FrequencyDiscounts
Advertising placed in an AMAprint-based periodical may becombined with insertions in anyother AMA print-based periodicalto earn frequency discounts.To qualify, contracts must be inwriting and insertion orders arerequired. Combination rates andfrequency discounts are based onthe number of insertions within12 months from the date of therst insertion.
Inquire about availability of spot colors on covers.
Inquire about availability of spot colorson covers.
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AMericAn MArketing Ass ciA
AvertisingSolutio
MeChaniCal requireMentS and Print ad SPeCiFiCationS
AMA magazines and journals use computer to plate (CTP) technology.Advertising must be supplied in a digital format.
PDF Requirements
It is recommended that adsbe produced as PDF/X1a:2001compliant les. Scanned imagesmust be high-resolution (300 dpi).All color les must be CMYK andsaved in TIFF or EPS format. (Nospot colors, RGB, LAB or ICC colorproles will be accepted.) All fontsmust be included; True Type fonts
are not acceptable.
Other Acceptable Formats
Adobe InDesign; Quark XPress(version 7.0 or earlier), providedall images and fonts are included;Adobe Photoshop and Illustrator
(CS3 or earlier), provided all fontsare embedded or outlined, allimages are 300 dpi and le is CMYK;high-resolution EPS, TIFF or JPEGles (CMYK).
Unacceptable Formats
Microsoft Publisher; wordprocessing software such as Wordor WordPerfect; presentation
software such as PowerPoint.
Color Proofs
Ads must be supplied with a laserquality color proof or they will beprinted to SWOP standards. Theprinter/publisher will not be liable
for color complaints when les aresubmitted without an acceptablecolor proof.
Transport Media
Files should be submitted onCD-ROM, e-mailed or posted onAMA’s FTP site. E-mailed les mustbe archived using WinZip (PC)or StuffIt (Mac) and sent to your
advertising account executive oradvertising production. (Pleaselimit e-mail les to less than 5 MB.)Contact your account executive if you have production questions orneed AMA’s FTP information, e-mailaddress or mailing address.
aMa CoMMiSSion and PayMent PoliCieS
15% of gross billing on advertis ing space, color and position is allowed to recognized agencies, providedinvoice is paid within 30 days. Interest at 1.5% per month will be added to balances open after 30days. No agency commission is allowed on production charges. Invoices are dated as of the issue dateand are payable upon receipt. Ads from outside the United States must be prepaid in US funds.
Adequate notice, prior to the closing date, is required to cancel any space commitment. Shortrates and/or credits will be issued according to discounts actually earned. Rates, conditions andspace units are subject to change at any time. Advertisers with written contracts are protectedfrom any increase up to a maximum of three months after the effective date of the change.
general ConditionS
By issuance of this media information and Rate Card, publisher offers, subject to the terms and conditions herein,to accept insertion orders for advertising published in the periodicals produced by the American MarketingAssociation and by tendering of such insertion orders, the advertiser or advertising agency shall indemnifyand hold publisher, its employees, agents and subcontractors blameless for any expenses, damages or costs
(including attorney’s fees) resulting from publisher’s compliance with such insertion orders.• Publisher reserves the right to reject any advertisement.
• Publisher reserves the right to add the word “Advertisement” to or reject advertising that simulates editorial.
• Publisher reserves the right to hold the advertising agency and the advertiser jointly andseverally liable for the monies as they become due and payable to the publisher.
• Publisher will not be bound by conditions, printed or otherwise, on contracts,order blanks or instructions when such conict with its policies.
• Publisher will not be held liable for errors in key numbers.
• Publisher’s liability for any error will not exceed the cost for the advertisement’s space.
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AMericAn MArketing Ass ciA
AvertisingSolutio
2010 aMa eventS with
exhiBit and SPonSorShiP
oPPortunitieS
• Winter Marketing Educators’ConferenceFebruary 19–22 • New Orleans, LAta aud: 500+ aadm adud h ld of ma
• International Collegiate ConferenceApril 8–10 • New Orleans, LAta aud: 1,100+ ud ladad fauly ado h ld of ma ad bu
• Strategic SummitMay • TBDta aud: 200+ c-ll ma,do ad vP of ma, apla ad ma ah, adbad maa
• ART (Advanced Research Techniques)ForumJune 6–9 • San Francisco, CAta aud: 200+ adad maquaa ah pao adaadm
• Summer Marketing Educators’ConferenceAugust 13–16 • Boston, MAta aud: 700 + aadm adud h ld of ma
• Marketing Research ConferenceSeptember 26–29 • Atlanta, GAta aud: 750+ md- o o-llma ah xu
• Nonprot Marketing ConferenceOctober 11–13 • Chicago, ILta aud: 400+ o-llma ad ommuao xu,
o dlopm pofoal adolu do
• Symposium for the Marketing of Higher EducationNovember 7–10 • San Diego, CAta aud: 600+ pofoalwho ma hh duao, admoadmao, ad publ lao adma maa
Visit MarketingPower.com/events for a
comprehensive list of events and training
programs offered throughout the year.
Sponsorship
Marketing leaders across all disciplinescount on AMA for their ongoingeducation and professional development.
More than 100 international, national andregional events and a range of online coursesprovide the information and resources they needfor success.
With a presence at these conferences andprograms, you can showcase your services and
connect face to face with your target audience.AMA offers a variety of opportunities, fromexhibit booths to sponsorship of receptions,meals, breaks and much more. Eventsponsorships range from $1,500 to $75,000.Exhibits range from $1,500 to $3,000.
You can also work with the AMA to developthought leadership events, co-branded programsand sponsor collaborations. Whatever your goals,we will work with you to create a program for thebest results.
CuStoMied SPonSorShiPS
Whether your goal is to increase brandawareness, generate leads, retain existingcustomers or acquire new clients, the AmericanMarketing Association is the place to do it!We’ll help you develop a program tailored toyour unique marketing needs—online, in printand in person.
For more information on sponsorship
opportunities, please contact us [email protected] or 312.542.9095.
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AMericAn MArketing Ass ciA
AvertisingSolutio
RecruitmentRecruit with the AMA! AMA is the unparalleled resource for stafng your marketing department. Whetheryou’re looking for someone to lead your marketing team, a brand manager, a well-qualied marketing intern or aprofessor for your marketing department, we can provide you with direct access to the marketing talent you need!
aMa Marketing Career network online JoB Board
Avoid the clutter of the mega-job boards and avoid paying for candidates who aren’t interested in your position.We put your open position where it belongs—in front of over 22,000 highly skilled marketing candidates who arecommitted to the industry and have qualications ranging from entry level to C-level. Take advantage of the AMA’sMarketing Career Network to nd the perfect candidate for your marketing team!
» Increase your exposure! Automatically listed on all 47 MCN Partner Career Centers atno additional charge (go to MarketingPower.com/MCNetworkto view the complete list)
» Jobs posted immediately—no need to wait
» Manage jobs and candidates online
» Discounts available for AMA members!
One 30-Day Job Posting: | One 30-Day Job Posting w/Resume Search:Members, $200 • Non-Members, $300 | Members, $400 • Non-Members, $600
For information on additional pricing and packages, go to MarketingPower.com/post or contact us at [email protected].
reCruitMent advertiSing in Marketing news
Straight Classied Advertising
Ad is set in text, in standard classied recruitmentad style. The amount of bold face type is limited.No charge for typesetting. Blind box numbers areavailable: $25 per insertion; replies sent daily.
» $135 fo up o 50 wod (mmum ha)
» $270 fo 51–100 wod
» $540 fo 101–200 wod
» $810 fo 201–300 wod
Position Wanted
» AMA mmb: $2 p wodno-mmb: $3 p wod
» Mmum od: 25 wod
Display Classied Advertising
» $125 p olum h (mmum z: 1 h)
» colo aalabl a a addoal ha
Display Classied Column Widths:
» 1 olum: 1.75 h
» 2 olum: 3.75 h
» 3 olum: 5.75 h
» 4 olum: 7.75 h
» 5 olum: 9.75 h
» Full pa: 9.75-h x 13-h hh
General Information
Prepayment is required. Payment by credit card overthe phone is accepted. 15% discount to advertisingagencies on space only. Ads for typesetting must besubmitted by mail, fax or e-mail. Ad copy cannot betaken over the phone.
Combine Print and Online and Save 25%!
each the et th wrld! Yur recruitmet adwill eet rm the exteded reach the olieJ bard ad it will e deliered i prit t theexcluie audiece Marketing News magazie.
Sample Combination Package:» 30-ay olie J Ptig
with eume searchDiscounted to $300 for AMA members(-memer: $450)
» 100-wrd Marketing News prit adDiscounted to $202.50
Total Combination Price: $502.50(separately, $670)
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8/8/2019 2010 Mediakit Final 111909
http://slidepdf.com/reader/full/2010-mediakit-final-111909 24/25 24 • MarketingPower.com/mediakit
AMericAn MArketing Ass ciA
AvertisingSolutio
aMa Collegiate reCruiting
Are you looking for your next marketing superstar? AMA can provide access to a geographically expansiveaudience of highly networked, motivated and diverse 18–24-year-olds who want to put their marketing expertiseto work for you! Whether you are looking for a dedicated intern or an entry-level marketer, AMA provides you withunique ideas to reach this innovative audience.
AMA Collegiate Career Fair
By participating as a recruiter at our annual International Collegiate Conference and Career Fair, you not only geta chance to interact directly with over 1,200 business and marketing students at the conference, but you also geta chance to reach our entire collegiate audience through presence on our website and internships posted on theMarketing Career Network.
April 8–10, 2010 in New Orleans, over 1,200 self-selected best of the best students will gather for theAnnual International Collegiate Conference. Included in the program is a 3-hour Career Fair Lunch wherestudents meet with corporate recruiters and representatives from universities that offer graduate degrees
in marketing and business. The Career Fair also features “roundtables” where recruiters coach students onnetworking and interviewing skills, critique resumes, hold mock interviews and more. For more information,contact us at [email protected].
Career Fair Recruiter Package: $600
AMA Collegiate Career Partners
By becoming a Collegiate Career Partner (CCP) at the International Collegiate Conference (ICC) you’ll have accessto some of today’s best and brightest marketing students. As a Collegiate Career Partner, you will be the ofcialsponsor at the Annual International Collegiate Conference where over 1,200 business and marketing students willgather in New Orleans in April 2010. This includes participation in the Career Corner, consideration as speaker atthe conference and logo recognition throughout the conference.
But this unique recruiting opportunity extends well past the conference and provides a unique, year-long recruiting
program. Throughout the year, you will be presented with many opportunities to communicate directly to our entirecollegiate membership to highlight your organization’s career opportunities. This includes emails, mailings, editorialcontribution, podcasts, banner ads and job board postings on the AMA’s Marketing Career Network. For moreinformation, contact us at [email protected].
Collegiate Career Partner Annual Fee: $15,000
aCadeMiC PlaCeMent
Take advantage of the AMA’s Academic Placement Service to nd leading marketing academics to joinyour organization. Placement service offers institutions the opportunity to post their teaching or researchpositions on the largest online job board for the marketing academic community as well as participatein the Academic Placement Career Fair at the 2010 Summer Marketing Academic Conference.
Package includes:
» Online job listing
» Access to resumes of applicants
» Participation in Academic Placement Career Fair, including:• Access to the Academic Placement Room, which includes any updated information
on applicants, applicant listings/messages and computer terminal access• Access to Employer Lounge (2 passes per school), where employers are free to stop
by for refreshments, snacks and a break during their hectic interviewing schedule• Ability to book interview rooms (additional fee)
Pricing: $350 per position listing
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8/8/2019 2010 Mediakit Final 111909
http://slidepdf.com/reader/full/2010-mediakit-final-111909 25/25
AMericAn MArketing Ass ciA
AvertisingSolutio
Contacts
advertiSing
EasternUSAandCanadaDisplayAdsRichardBallschmiede,
Advertising Sales Director
312.542.9076 • [email protected]
Central/WesternUSAandCanadaDisplayAdsCatherineEck,Advertising Account Executive
312.542.9103 • [email protected]
RecruitmentClassiedsSandraWright, Advertising Account Executive
312.542.9063 • [email protected]
direCtory liStingSSandraWright, Advertising Account Executive
312.542.9063 • [email protected]
SPonSorShiP and
exhiBit oPPortunitieS
SponsorshipKarenGwynne,Director, Sponsorship
312.542.9095 • [email protected]
Exhibits/CollegiateLoreTorres, Sponsorship Account Executive
312.542.9033 • [email protected]
ProduCtion dePartMent
SallySchmitz,Production Manager
312.542.9038 • [email protected]
BrianThompson,Production Coordinator
312.542.9094 • [email protected]
aMeriCan Marketing aSSoCiation
311SouthWackerDrive,Suite5800
Chicago,llinois60606
AMA Headquarters »312.542.9000
Advertising Sales »312.542.9076
Advertising Production »312.542.9038
Advertising Fax »312.922.1394
MarketingPower.com/mediakit
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