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Online AdoptionsHow to best spend your time online, to get your pets adopted!
Increase Online Adoptions
1. Understand your online audience
2. Customer Service online
3. Camera & photo tips
4. Photo tips
5. Video tips
6. Adopt-a-Pet.com
Where do people get pets?
• 10 to 20 % adopted from shelters and rescues
• 50 to 75% obtained from acquaintances and family or found stray
• 15 to 20 % purchased from breeders• 2 to 10 % purchased from pet shops
= up to 30% more pets could be adopted
Source: 2009 Purina and the National Council on Pet Population Study & Policy (NCPPSP)
To appeal to that 30% online…
What are the FIVE most important things when listing your pets?
1. Good photos2. Video3. Story4. Where they are listed: Test your market! Pet adoption
websites, social networking sites, Craigslist?
5. ….
5. CUSTOMER SERVICE!
• Response time!
• Explain your process, simply, up front, then follow it.
• Positive, friendly attitude.
• Deny with referrals to _________?
Photo Taking Basics
Digital Camera features you need
• Speed: shortest “shutter lag”• Autofocus• Video• Image size: 3+ megapixels• Easy to hold in one hand• Case• Card reader
vs.
•Soft background•Pet with other pet or person
Photo - Pitbull with NO collar
Photo - Pitbull with fun collar
•Collar or bandana
Photos - dogs with people
vs.
= close is better than far
Search results - body shots
Search results - face shots
How big is this dog?
vs.
= props like toys give scale
vs.
= keep foreground & background simple(grass would be better)
More photo tips
• Panting dogs look like they are “smiling” - run them around first!
• Hot dogs for dogs
• Feather toys for cats
• Take multiple photos to post as many photos are allowed
Pet Videos
• 30 seconds to 2 minutes• Film multiple “takes”• Try talking vs. not talking• If you have video editing skills…• Where and how to post
Sample Video
Basic, one take (0:19)
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Sample Video
Basic, one take, with helper (0:27)
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Sample Video
Edited in iMovie with music (1:13)
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Software
• Photoshop Elements ($80)• iPhoto• Picasa - Google• iMovie• Windows Movie Maker• Animal database software with
automatic uploading
• North America’s largest nonprofit pet adoption website• Over 2 million potential adopters visit every month• Pets seen on partner sites like Petcentric.com,
MarthaStewart.com, and PetSmart.com• Free for shelters, rescues & adopters• Sponsored by
Introduce Adopt-a-Pet.com
Search Saver
Tip: Use for your Adopter’s Wish List
Search screen
Search Saver screenshot
Print Kennel Cards & Flyers
AdoptaPet.com Print Center - Batch print half-sheet Kennel Cards or full-sheet Adoption Flyers - by pet type (like all dogs, or all cats) - sort by name or date added
Add your Pet List to your Website
Pet list sample #1
Pet list #2
Social NetworkingSearch the Adopt-a-Pet.com volunteer database for all kinds of volunteers near you, including foster homes! You can get notified via email when new volunteers sign up in your area, and email a whole list of volunteers with a few clicks.
Volunteers
QuickTime™ and aTIFF (Uncompressed) decompressorare needed to see this picture.
Search the Adopt-a-Pet.com volunteer database for all kinds of volunteers near you, including foster homes! You can get notified via email when new volunteers sign up in your area, and email a whole list of volunteers with a few clicks.
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