11
CyberAgent, Inc.
President & CEO Susumu Fujita
2011/9/16
The Necessary Things to grow upfor Managements and Companies
which I found through my success and crisis
22
Susumu Fujita
CyberAgent, Inc.President & CEO
■ literary work ■BLOG
http://ameblo.jp/shibuya/
■Twitter susumu_fujita
0
33
Company Overview
1
44
Company overview
CyberAgent, Inc (Tokyo Stock Exchange MOTHERS, Ticker:4751)
Head Office Tokyo Japan
Brunch Office Osaka, Nagoya, Fukuoka, Shikoku,The U.S, Vietnam, China, Taipei, Indonesia
Established 18th, March, 1998
Capital 6,838,510,012JPY
Sales 9.665 Billion JPY (FY2010)
Our Business “Ameba” relating business, Internet Media business,Internet Ads Agency, Venture Capital
1
55
Net sales(Unit: million
yen)
Operating Profit(Unit: million yen)
Business Forecast for FY2011
Sales 110.0 billion yen
(13.8% increase from the previous year)
Operating Profit 11.0 billion yen
(17.8% increase from the previous year)
FY2000 FY2001 FY2002 FY2003 FY2004 FY2005 FY2006 FY2007 FY2008 FY2009 FY2010 FY2011
(Forecast)
Sales of netprice
Consolidated sales excluding netprice Operating profit
Consolidated Business Forecast for FY2011
Company overview1
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Virtual content sales is healthyQuarterly Sales of Ameba Business
Am eba 事業四半期売上高
2,5072,229
151320
844425185
565649 824
1,166
1,710
1,8971,801
606595
427453
701
837
677
1,0561,2061,116
283223191246 329
1,407
1,788
4,404
4,030
852
1,157
620
1,6211,8551,940
761650
445458329283223191246
2,573
3,499
-
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
1 Q 2 Q 3 Q 4 Q 1 Q 2 Q 3 Q 4 Q 1 Q 2 Q 3 Q 4 Q 1 Q 2 Q 3 Q 4 Q 1 Q 2 Q 3 Q
2 0 0 7 年9 月期 2 0 0 8 年9 月期 2 0 0 9 年9 月期 2 0 1 0 年9 月期 2 0 1 1 年9 月期
単位: 百万円
課金 広告その他売上高
Note: Net sales on the Ameba Business refers to the sales on Ameba Business, poupeegirl,inc., and AMoAd, Inc.
Quarterly Ameba business sales(Unit: million yen)
FY2007 FY2008 FY2009 FY2010 FY2011
Virtual content sales Ads, other sales
Company overview1Increase 2.3 times over the
same quarter of the previous year
77
Introduction
2
88
Entered Aoyama Gakuin University
Went crazy about “Mahjong”…
Repeated a year…
Worked at Bar…
In my University days
2 Introduction
99
Started a salesman as part-time job
at the venture advertise agency
Meeting the book “Visionary Company”.Thought that want to create the visionary company like that.
I decided to create the company that
symbolizes the 21st century.
21 years old
In my University days
2 Introduction
1010
Entered Intelligence,Ltd.
Days of working like crazy, and studying hard.Got the Top Sales among the rookies.
Made up my mind to start own company
2 Introduction
In my University days23 years old
1111
Establish CyberAgent,Inc.But, when started,
I didn’t decide any business plan…
Listed stocks on
the Tokyo Stock Exchange
MOTHERS.
2000
Succeeded to get about 250M USD from this market.And started prior investment to potential business..
2
1998
Introduction
24 years old
26 years old
1212
CA’s stock price was going down…Member left our company…
Heavy criticisms from outsiders…
Burst of Japanese Internet bubble
Crisis of M&A from others
200127 years old
2 Introduction
1313
Got Breakeven
200430 years old
Started “Ameba” business
At that time, Japanese Venture and internet companies were in negative mood to market.On the other hand, CA continued to invest to the “Ameba” business.
2
200329 years old
Introduction
1414
Number of Employees: 2,100
Sales 1.2 Billion USD (FY2010)
2010
“Ameba” become a surplus business. Continue to increase profit.
38 years old
2
200935 years old
Introduction
1515
About Unique system of CyberAgent
3
1616
System of CA “CA 8”
3 About Unique system of CyberAgent
Changing 2 board directors once in two years.
1717
Started in 2004. Twice per year, every employees can entry this contest.
System of CA Penetration of The DNA for creating new business.
Naming “Jigyo Tsuku” (business plan contest)
Entry: 359 ideas from employees.
3 About Unique system of CyberAgent
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Started in 2006. Once in a year.
System of CA
Naming “Ashita Kaigi”(MTG of new business creation by board members of CA)
3 About Unique system of CyberAgent
Penetration of The DNA for creating new business.
1919
The winning one director promote Vice President of CyberAgent.
SAP business competition within 2 board directors
3 About Unique system of CyberAgent
System of CA Penetration of The DNA for creating new business.
2020
“CAJJ System”Clarification of the Quitting business rule
We make clear that how the new business goes up or quits.
Making decision by this rule. Not emotion.
3 About Unique system of CyberAgent
System of CA
2121
Summary
4
2222
Think running
Create small, Bring up big
Best or Fastest
What is the important thing for growing company?
4 Summary
2323
5
We create the company that symbolizes the 21st century.
Summary
2424
Q & A
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