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CAR SHARING EXPERIENCE IN ROMESandro BartolucciHead of Car Sharing Unit
Roma Servizi per la Mobilit (Rome Mobility Agency)
Valencia february 17, 2011 CATALIST Workshop
Successful CIVITAS Experiences on Car-Sharing
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Carsharing in Rome started in March 2005 with 5parking areas in one of the borough of the city center
From June 2007 the service was extended to 3 othercentral boroughs
In October 2009 Car Sharing was implemented further,
adding parking areas and cars within the boroughsalready served
Car Sharing in Rome
Within 2013 the service will be
expanded to all the 19 boroughs ofthe Municipality of Rome, reaching a
number of cars three times the
present
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1951
62
106
2010
1365
61
104
2009
1018
25
41
2008
704318201Act ive cards
2155Parking areas
9
2005
33
2007
9Fleet: the cars
2006
Car Sharing in Rome facts and figures
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Car Sharing in Rome facts and figures
Points of strength:
affordability - low rates and small membership fees,special discounts for transit pass-holders, no extracharges for gas
circulation bonuses - no parking fees, free ride ontaxi/bus lanes and access to LTZs
good area coverage- the number of locations within acircumference with a radius= 500m, compared to thewhole neighborhood area, is about > 1
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Car Sharing in Rome - parking areas
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The growth of the service - customers
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The growth of the service trips per year
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The growth of the service trips per customer
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The growth of the service usage (km)
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In order to speed up the customers registration process, a new
website has been designed, with a simple procedure to create the
account and to find all the informations needed to learn to use the
service.
For all the customers its possible to pay the service with credit
card, to edit and verify their own data and to read and download all
the invoices due for the use of the service
Improving the service - subscriptions
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Improving the service integration with PT
Starting from the end of 2009, newCar Sharing customers have been
supplied with the PT card to accessthe CS system
Thus, each CS customer can access
the PT services simply loading a validticket on the card and PT card holdercan have their card enabled to the CSservice
In order to integrate the Car Sharingsystem with the PT services, theregional PT card has been enabled onthe CS system itself
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Improving the service using new media
Thanks to a close cooperation within
the Italian Car Sharing Consortium,
new communication tools have been
set up to appeal young end users
Presence on social networks to
increase appeal and to promote anuser-friendly approach, speeding up
the communication with customers
Extension of booking tools on mobile
devices to make the access easier
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A co-operation between the Car Sharing of Rome and the School
of Engineering of the University of Rome Sapienza was started to
define the development plan
The development new parking locations
Theoretical walkable zones have been mapped to show the actual area
within 9-min walk from a Car Sharing parking area
PCA= 29% PCA= 90% PCA= 70%
defining the Pedestrian Catchment Area
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Thanks to an agreement signed by the municipality of Rome with
ENEL, the largest italian power company, an array of new
recharging stations will be made available in the central areas of
the city, with a number of them reserved for Car Sharing vehicles
The development electric car sharing
Within the frame of the same
agreement, the Car Sharing of
Rome has ongoing contacts with
Mercedes-Benz Italy, along with
TRS, the technological supplier of
the Italian Car Sharing system, the
Italian Car Sharing Consortium and
ICS the subject funded by theItalian Ministry of Environment to
promote Car Sharing in Italy - to
implement the first step of a fully
operative electric car sharing
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Thank you
www.carsharing.roma.it
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