Microsoft Cloud Powerwat kan het voor u betekenen?
Peter de HaasOnline Strategy [email protected]@microsoft.com
Cloud InnovationFrom Research to Product Development
Fundamental Research
Microsoft Research
Practical Research
Microsoft Labs
Product Developme
nt
Microsoft Product Teams
~ 10 Years out ~ 5 Years out ~ 1-5 Years out
http://research.microsoft.com http://www.officelabs.com/Pages/Default.aspx
50%percent of business devices are expected to be smartphones by 2014
CONSUMERIZATION OF IT
INFRASTRUCTURE COST AND COMPLEXITY 70
%of IT budgets is spent maintaining inflexible &
siloed data center equipment
4millionmillennials enter the
workforce each year
MULTIGENERATIONALWORKFORCE
MOBILE AND DISTRIBUTED WORK 84%of organizations have a remote
workforce
Increasingly demanding environment
80%of large enterprise IT managers are at least in trial stage for cloud computing initiatives
RISE OF THE CLOUD
Accelerating Shift to the Cloud
“By 2012, 80% of Fortune 1000 enterprises will be
using some cloud computing services, 20% of
businesses will own no IT assets.”
“The bottom line: Early adopters are finding serious benefits, meaning that cloud computing is real and warrants your scrutiny as a new set of platforms for business applications.”
Top 10 Strategic Technology Areas for 2011
1. Cloud Computing
2. Mobile Applications and Media Tablets
3. Next Generation Analytics
4. Social Analytics
5. Social Communications and Collaboration
6. Video
7. Context-Aware Computing
8. Storage Class Memory
9. Ubiquitous Computing
10. Fabric based Infrastructure and Computers
Source: Gartner
Mainframe
Client-Server
Web
SOA
Cloud
Fifth Generation of Computing
1970s1980s
1990s2000s
2010+
Technology Economic Business
Centralized compute &
storage, thin clients
Optimized for efficiency due to
high cost
High upfront costs for
hardware and software
PCs and servers for distributed
compute, storage, etc.
Optimized for agility due to
low cost
Perpetual license for OS and application software
Large DCs, commodity HW,
scale-out, devices
Order of magnitude better
efficiency and agility
Pay as you go, and only for
what you use
Generational Shift
Hybrid
Defining the Cloud
Private cloud
On-premise servers
Public cloud
Hosted servers
Software as a service Applications Empower Users
Platform as a service
Infrastructure as a service
The cloud on your terms
Best productivity experience
across PC, phone, and browser
On-premisesOnline
Cloud Operating System
Means… Provides…
Dev. ToolsRapidly App DevelopBackboneReduce Mgmt
Platform as a service
Infrastructure as a service
Cloud ImpactREDUCED
MANAGEMENTNEW
ECONOMICSNEW WORLD
OF WORK
Pay for what you useLower and predictable costsShift from capex and opexAccelerate speed to value
No patching, maintenanceFaster deploymentRobust multi-layered securityReliability and fault-tolerance
Latest software for usersInternet collaboration Anywhere accessInstant self-provisioning
Adoption of Cloud Computing
Source: http://www.mckinseyquarterly.com/Business_Technology/BT_Strategy/How_IT_is_managing_new_demands_McKinsey_Global_Survey_results_2702?gp=1
Fundamentals
How Microsoft Views the Cloud
Scale outAutomated
ServiceManagement
HighAvailability Multi-tenancy
Infrastructure
Business model
Ownership
HeterogeneousHomogeneous
OpEx CapEx
Lease/Rented Owned
Considerations
ManagementThird Party Self
Location On premisesOff premises
The Microsoft Cloud~100 + Data Centers Worldwide
Quincy, WA Chicago, IL San Antonio, TX Dublin, Ireland Generation 4 DCs
Datacenter TransformatieMicrosoft Datacenters
Generatie 4
Modulair datacenter(toekomst)
Generatie 1
Co location
Generatie 2
Dichtheid
Generatie 3
Containers
ContainersSchaalbaarheid
IT PAC(Pre-Assembled
Components)Schaalbare en duurzame
datacenters
Rack Density and
sustainability
ServerCapaciteit
Latest generation Datacenter
CLOUD SERVICES
TV/HOMEPC MOBILE
25M People On Xbox
Live
530M Active Windows Live
IDs
368M People Using
Hotmail
Over 4B WW Queries Each
Month
Over 6M Songs In
The Catalog
Over 459M Unique Users
14B Ads Per Month
Over 303M Users Each
Month
Over 2B Unique Calls Per
Year
Consumer Cloud Services
BUSINESS APPSCOLLABORATION DATABASE PLATFORMCOMMUNICATIONSPRODUCTIVITY DESKTOP MGMT IDENTITY
MICROSOFT SOFTWARE
Commercial Cloud Services
Platform Investments
Scalable compute and storageAutomated service managementFamiliar tools, technologies, languages
Relational storage for the cloudConsistent development modelAutomated database management
Connect existing apps to the cloudAccess control serviceService bus capability
Het Windows Azure Platform
Ontwikkelaar
Gebruik van bestaande kennis en tools
platform
AppFabric
Compute Storage Management Relational data Management Connectivity Access control Reporting & BI
Billing & Payments
Flexible APIs
Information Marketplace
Data marketplace
Infrastructure Investments
Dynamic, reliable, and scalable virtualization platform The tools and platform you knowSingle set of integrated management tools
Integrated from desktop to datacenter to cloudKnowledge driven managementRapid time to value
Application Investments
Best productivity experience in the cloudSpanning PC, phone, and browserBest integration with servers and servicesSales, Customer Care, and Marketing ProductivityAmplify other Microsoft Cloud InvestmentsFamiliar, Intelligent, and Connected CRM
Help manage and secure PCs anywhereThe best Windows experienceFits your business
| Copyright© 2010 Microsoft Corporation
Microsoft Office 365
BEST PRODUCTIVITY EXPERIENCE
Work together, smarter
ACCESS ANYWHERE*
Solve problemsfrom more places
WORKS WITH WHAT YOU KNOW
Familiar tools
ROBUST SECURITY AND RELIABILITY
99.9% uptime. Guaranteed.
IT CONTROL AND EFFICIENCY
Keeps you in control
Includes:
DELIVERING THE POWER OF CLOUD PRODUCTIVITY TO BUSINESSES OF ALL SIZES, HELPING TO SAVE TIME, MONEY AND FREE UP VALUED RESOURCES
| Copyright© 2010 Microsoft Corporation
Information WorkerKiosk Worker
User Segment Offers: Plan K Family• 500 MB mailbox• No SharePoint storage allocation• Outlook Web Access (full OWA, not Lite)• POP Support• Messaging, calendar, contacts• Anti-Virus / Anti-Spam• Site search capabilities• Office Web Apps
Microsoft Office 365 for EnterprisesUser Segments: Right features for the right users
24
Rich feature offering that meets a users full messaging and collaboration needs
Low cost offering to users that do not have messaging and collaboration capabilities today
User Segment Offers: Plan E Family• 25GB mailbox• 500MB SharePoint storage• Full Client Connectivity (MAPI/IMAP)• Mobility• Lync (real time communications)• Advanced Exchange & SharePoint capabilities• Office Professional Plus• On-premises access rights
Key Differentiators
Gebruikers moeten buitenshuis en onderweg productiever zijnGebruikers moeten gemakkelijker kunnen samenwerkenTechnologische oplossingen die met het bedrijf mee veranderen
Gebruikers willen eenvoudige tools die goed samenwerkenSysteemonderhoud vergt te veel tijd en resourcesWillen zinnige klantondersteuning wanneer dat echt nodig is
Problemen met beheer van IT-budgetten en -kostenMen wil focussen op bedrijfsvoering, niet technologieTechnologieprijzen en -licenties zijn te ingewikkeld
Feedback van klantenOnderzoek onder 1.800 IT- en zakelijke beslissers in middelgrote bedrijven
IT-beveiliging is duur en arbeidsintensiefVirus-/spamrisico is groot en lastig in de hand te houdenKosten, complexiteit en aansturing van gegevensbeheer
Beveiliging
Kosten
“Het werkt”
Flexibiliteit
Perceptions of ‘The Cloud’
Security concerns
Availability concerns
Performance concerns
Interoperability concerns
Hard to bring back in
Integration concerns
Lack of customizability
“Challenges/Issues”Pay only for what you use
Easy to deploy
Monthly payments
Standard systems
Low IT staff, costs
Latest functionality
It’s the future
“Benefits”
Productiviteit, samenwerking en mobiliteit op zakelijk niveauGeen tijdsverlies meer door patches, upgrades en onderhoudWebtoegang tot IT-stuurprogramma’s en gebruikersbeheer*
Uptime van 99,9% met ‘niet goed, geld terug’ SLASnelle, eenvoudige ingebruikname met vertrouwde tools24-uurs telefonische ondersteuning op IT-niveau
Maakt kosten nog beter voorspelbaarKoop alleen wat u nodig hebt, wanneer u het nodig achtGeen bijkomende apparatuurkosten
Altijd up-to-date bescherming tegen virussen en spamSolide gegevensbescherming/redundantie/betrouwbaarheidTopklasse in operationele standaards en privacybeleid
Hoe Online Diensten uw bedrijf kunnen helpen
Beveiliging
Kosten
“Het werkt”
Flexibiliteit
*Desgewenst vanaf elke denkbare locatie
Microsoft Vision for 2019
© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to
be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
Cloud computing taxonomy
Traditional IT IaaS PaaS
Storage
Servers
Networking
O/S
Middleware
Virtualization
Data
Applications
Runtime
Storage
Servers
Networking
O/S
Middleware
Virtualization
Data
Applications
Runtime
You m
anage
Managed b
y v
endor
Managed b
y v
endor
You m
anage
You m
anage
Storage
Servers
Networking
O/S
Middleware
Virtualization
Applications
Runtime
Data
SaaS
Managed b
y v
endor
Storage
Servers
Networking
O/S
Middleware
Virtualization
Applications
Runtime
Data
http://www.microsoft.com/environment/cloud.aspx