Content & Social
Building fresh content & social strategy since 2012
2
Our Mission
Content & Social helps clients engage customers through owned & social media
THE NEW ECO-SYSTEMControl
Scale
Owned Media
Paid Media
Earned Social Media
THE NEW ECO-SYSTEMControl
Scale
How we talk To customers
How we talk with strangers
Where we listen & participate
WE LIVE IN BETWEEN TIMES
PAST FUTUREBig Bang LaunchStatic ContentLong media lead timesOne size fits allBroadcastingMonolithic“Messaging”
Agile + optimizedReal-timeInteractive servicePersonalizedMicro-targetedNetworkedEngagement
LEAN STRATEGY1. Human imagination is not a
commodity2. We don’t presume anything3. We engage the customer directly4. Build engagement—not deliverables5. Respond to change over following a
plan
LEAN STRATEGY
• Rapid prototyping + testing hypothesis• Customer engagement--and obsession• Metrics driven—what is the goal?• Learn fast—don’t fail fast• “Nail it, then scale it”
WHAT DOES THIS MEAN?
• Drive + measure customer engagement• Be Agile + build in flexibility• X-department / skill set teams succeed• Engage legacy process—fight or flow• One meeting to listen + decide an issue• Trust is a strength, mistrust a barrier
USER EXPERIENCES
EmotionIt is not enough to build efficient user experiences. We need to persuade and motivate
ConfidenceWe establish trust first so people have confidence that we will deliver on our promises
Enabling ActionWe make interactions simple, rewarding & fun
7-STEP CYCLE
1.Identify your customers
2.Connect to your business—why?
3.Understand your users’ mental models
4.Identify appropriate patterns of engagement
5.Design content & social strategy
6.Build content, social outreach & measurement systems
7.Evaluate and refine
Our Mission
How Does This Work?The Flip Camera
12
PERFECT FOR NEW
PARENTS
OWNED + SOCIAL MEDIA
• Listen, respond & engage with customers• It’s not how do we “differentiate,” it’s how
do we understand & support? It’s not about us, it’s about our customers
• Move fast, speak clearly, and never make assumptions
THANK YOU
Content & Social400 S. 4th Street, Suite 401-110Minneapolis, MN 55403 USA+1 (612) 749-0803
More at: WWW.CONTENTANDSOCIAL.COM
Top Related