Download - 110707 e-safety - creating a social media policy to safeguard service users

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Page 1: 110707 e-safety - creating a social media policy to safeguard service users

Balancing ActDeveloping an online safety policy

Mark Walker, SCIP

Page 2: 110707 e-safety - creating a social media policy to safeguard service users

Balancing ActDeveloping an online safety policy

Mark Walker, SCIP

Understanding social mediaBenefits vs risksWho is responsible?Your social media policyNext stepsYour questions

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Get the balance right

Benefits and Risks

Opportunities and Threats

Trustees and Front-line

Governance and Operations

Short Term Fix and Long Term policy

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Context

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What is social media?

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What is social media?

It includes stuff like:

o Podcasting

o Blogs

o Social Bookmarking

o Document-sharing

o Video Conferencing

o Facebook

o LinkedIn

o Websites

o Twitter

o Youtube

o Slideshare

o SurveyMonkey

o Wikis

o Email forums

o Bulletin boards

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Who uses social media?

o Colleagueso Volunteerso Service userso Trusteeso Friendso Familyo Funderso Partnerso Young People

o Older Peopleo Wealthy Peopleo Poor Peopleo People With Disabilitieso Geographic Communitieso Communities of Interesto Governmento Business

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Benefits of social media

Do things better• More efficient• Lower cost• Faster• Greater reach

Do better things• More effective• Personalised• Timely• Engaging• Empowering

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What is social media for?

Fundraising

o Raising awareness

o Telling stories

o Collecting money

Service Delivery

o Contact, support

o Information, signposting

o Learning

o Understanding need

o Consultation

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What are the risks?

o Pornography

o Bullying

o ‘Sexting’

o Harmful content

o Personal data

o Meeting online contacts

offline

o Excessive internet use

o Invading privacy

o Cyberbullying

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Who is responsible?

o Trustees

o Staff

o Volunteers

o Service users

o Funders

o Commissioners

o Partners

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What to do

Agree to do something

Identify positives

Acknowledge and understand the risks

Identify relevant issues to be addressed

Work with key stakeholders

Draft a social media policy

Consult with key stakeholders

Adopt a social media policy

Monitor and review your policy

Offer training

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Social Media Policy

o What have we agreed?

o Why is social media is relevant to us?

o What are the benefits?

o What are the risks?

o Who is responsible for what?

o What will we do to make sure our policy is implemented?

o How will we support staff, volunteers and trustees?

o When will this policy be reviewed and by whom?

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What it could include

o Expectations

o Responsibilities

o Expected benefits

o Risks

o Support

o Accessibility

o Complaints

o Passwords

o Use of email

o Use of images

o Personal accounts

o In role online

o Safe practise online

o Training

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Next steps

Raise the issue now

Review your existing policies

Draft a policy

Offer training

Conduct research

Talk to people

Staff

Trustees

Service users

Funders

Partners

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Top tips

Start small

Start now

Refer to other policies

Forget about the tools

Write more DO's than DON'Ts

Empower your audience

Copy, ask, share

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More help

Safer Internet www.saferinternet.orgYouth Work Online www.youthworkonline.org.ukLocal examples: Scouts, allsorts, SCIP list

www.scip.org.uk [email protected]

www.scip.org.uk/sciplist

Thank you to Jess Wood at allsorts for her help