11 Project Planning
Section 11.1• Identify the stages of the Web site development life
cycle• Identify the responsibilities of project team members• Use a checklist to evaluate progress• Explain the use of source control
Section 11.2• Explain project scope• Define e-commerce• Identify types of e-commerce• Summarize guidelines for developing e-commerce Web sites
YOU WILL LEARN TO…
Section 11.1 The Project Life CycleFocus on Reading
Main Ideas
A project team usually develops a Web site for the client. Each team member has specific responsibilities and works with other team members to create a site that meets the client’s goals and expectations.
Key Terms
client
client liaison
representative
milestone
project manager
source control
remote server
pp. 312-319
Section The Project Life CycleOverview of the Project Life Cycle
Web sites are often developed by project teams. Project teams follow the same steps that you have used to create Web sites.
During each stage of the project life cycle, team members must complete certain steps before they can start other steps.
pp. 312-31911.1
Section The Project Life CycleForming a Project Team
Most Web sites are developed for a clientclient.
The client liaison client liaison representative representative is a member of the project team who communicates with the client and works with the client to set milestonesmilestones..
pp. 312-319
client In a Web site development team, the person or organization that contracts and pays for the work. (p. 314)
client liaison representative The project team member who maintains contact with the client throughout the Web site development process. (p. 314)
milestone A specific step in the Web site development process and the date for its completion. (p. 314)
11.1
Section The Project Life CycleForming a Project Team
The project manager project manager has many duties, including:• Assigning tasks and responsibilities to team members• Providing resources to ensure that tasks can be
completed on time• Solving problems• Tracking the progress of
the completion of tasks
pp. 312-319
project manager The project team member who oversees the work of all the team members and ensures that team members work together. (p. 314)
11.1
Sectionpp. 312-319
The Project Life Cycle
Other project team members include:
• The Web author who writes the text that will appear on each Web page.• The Web designer who develops the look and feel of the
Web site.• The Web developer who uses programming skills to develop the Web site.• The Webmaster who manages and maintains the Web site.
Forming a Project Team
11.1
Section The Project Life CycleEvaluating Progress
When many people are working on a Web site, it is important to use source controlsource control..
To make the feature fully functional, your Web site files must be uploaded from your computer (the location where the Web site was created) to a remote serverremote server.
pp. 312-319
source control A Dreamweaver feature that protects the integrity of the Web site’s files by ensuring that only one person at a time can edit a particular file. (p. 318)
remote server A server, such as an FTP server, that is connected to the Web and allows Web designers to upload Web sites, and users to download sites. (p. 318)
11.1
Sectionpp. 312-319
The Project Life Cycle
• Activity 11A – Identify Team Responsibilities (p. 317)• Activity 11B – Enable Source Control (p. 318)
11.1
Section The Project Life Cyclepp. 312-319
Name Which member of the project team maintains contact with the client throughout the Web site development process?
A. Webmaster
B. client liaison representative
C. project manager
D. Web developer
B. client liaison representative
Section Assessment
11.1
Section 11.2 Determining Project ScopeFocus on Reading
Main Ideas
The amount of time, money, resources, and people needed to complete a Web site helps to determine the project’s scope. E-commerce sites often require significant amounts of time, money, and people to complete.
Key Terms
scope
e-commerce
business-to-business
(B2B)
business-to-consumer
(B2C)
target market
budget
instant storefront
pp. 321-326
Section Determining Project ScopeAnalysis and Planning
One of the first steps in starting a new Web site is determining the scopescope of the site.
The project team then reviews the project’s scope to determine what is and is not essential to the site.
scope In a Web site development project, the features and content on a Web site that can be provided with the time and resources available. (p. 321)
pp. 321-32611.2
Section Determining Project ScopeThe Business of E-commerce
The largest and most complex sites in development today are e-commercee-commerce sites.
The growth of e-commerce sites has transformed the Internet into a Worldwide marketplace.
e-commerce The electronic buying and selling of goods and services. (p. 322)
pp. 321-32611.2
Section Determining Project ScopeThe Business of E-commerce
E-commerce includes all forms of electronic transactions.
The main types of e-commerce sites are:
• Business-to-Business Business-to-Business (B2B)(B2B)
• Business-to-Consumer Business-to-Consumer (B2C)(B2C)
business-to-business (B2B) Electronic exchanges in which both parties are businesses. (p. 323)
business-to-consumer (B2C) Electronic exchanges between businesses and individual consumers. (p. 323)
pp. 321-32611.2
Section Determining Project ScopeDesigning an E-commerce Web Site
When you plan an e-commerce site, you must know your target target marketmarket.
It is also important to create a realistic development schedule and budgetbudget.
target market The potential customers for the product or service that you are selling; often defined by characteristics such as age, income, and interests.
(p. 323)
budget The total financial resources available for a Web site’s development.
(p. 323)
pp. 321-32611.2
Section Determining Project ScopeDesigning an E-commerce Web Site
When you plan an e-commerce site, you must know your target target marketmarket.
It is also important to create a realistic development schedule and budget.
target market The potential customers for the product or service that you are selling; often defined by characteristics such as age, income, and interests.
(p. 323)
budget The total financial resources available for a Web site’s development.
(p. 323)
pp. 321-32611.2
Sectionpp. 321-326
Determining Project Scope
When you create your schedule, you will notice that stages in the development process often overlap.
Designing an E-Commerce Web Site
11.2
Section Determining Project ScopeDesigning an E-Commerce Web Site
Businesses that do not expect high sales from e-commerce may choose less costly solutions, such as an instant storefrontinstant storefront.
instant storefront A portal site that provides easy-to-use screens that walk businesses through the process of creating their own Web sites. (p. 326)
pp. 321-32611.2
Sectionpp. 321-326
Determining Project Scope
• Activity 11C – Identify Tasks and Milestones (p. 325)
11.2
Section Determining Project Scopepp. 321-326
Identify Which type of e-commerce involves exchanges in which both parties are businesses?
A. BDB
B. B&B
C. B2C
D. B2B
D. B2B
Section Assessment
11.2
11 Project Planning
Chapter Review
True/False When creating a schedule for the development of an e-commerce site, be sure to allow time to complete one stage before moving on to the next stage.
False. Stages in the development process often overlap.
11 Project Planning
Chapter Review
Analyze How is a target market similar to a target audience? How is it different?
A target market and a target audience are both groups of people who are interested in the kinds of products or services your business sells. A target market is made of interested people who are able and likely to purchase these items from your business.
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