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Tip 1: Keep your target customer in mind when writing your ads.
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Tip 2: Your ads need to be entirely accurate for the landing page advertised.
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Tip 3: Use negative keywords.
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Tip 4: Implement keyword targeting to your ads.
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Tip 5: Use mobile-preferred ads within your enhanced campaigns.
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Tip 6: Implement conversion tracking.
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Tip 7: Monitor and tweak your campaigns.
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Tip 8: Use Google's Remarketing Option.
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Tip 9: Always include one of your main keywords in your ad copy or header.
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Tip 10: Use clear call-to-action words.
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Tip 11: Target new mobile devices.
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Tip 12: Text messages work better for local advertising.
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Tip 13: Use online advertising, these adverts can be text adverts, text and image adverts,
image adverts or rich media and video adverts.
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Tip 14: Use creativity. It is the function of online advertising.
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Tip 15: Use impressive language and create curiosity.
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Tip 16: Use high quality images and emotional appeal.
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Tip 17: Ad must be communicative and thematically sound.
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Tip 18: It must be interesting and have credibility.
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Tip 19: Draw the attention of target marketplace.
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Tip 20: Use creative style, tone, words, format and color.
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Tip 21: Use short but informative headlines.
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Tip 22: Use active words that brighten your advertisement.
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Tip 23: Have a surprise element that makes readers sit up and notice the ad.
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Tip 24: Use effective typography.
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Tip 25: Contrast, simplicity, clarity are important matters.
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Tip 26: Innovation is key to success.
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Tip 27: The biggest tip to give advertisers is to create unique and attention-grabbing ads.
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Tip 28: The way you design, combine words, colours, images and animation are critical
factors in success of your banner campaign.
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Tip 29: When designing your ad it is important to consider both graphic and text. The pictures and content need to correlate in
order to keep the attention of potential clients.
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Tip 30: Visit other hosting sites that have banner ads, see how they have crafted these
ads.
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Tip 31: Compare your banner ad to other banners. Ask yourself if your ad is as
eye-catching as the one you are comparing yours to.
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Tip 32: If you do compare your ad to others, be sure not to make yours similar. It is a
creative way of advertising, use your imagination and do not shy away from your
creative ideas.
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Tip 33: Choose design styles that appeal to you. You will make a lasting impression on traffic if you pay careful attention to detail.
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Tip 34: Less is always more, do not make your ad too cluttered or too colourful. Stick to a
certain number of fonts, colours and designs.
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Tip 35: Limit your use of fonts as too many fonts may become distracting.
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Tip 36: Put your point across and be clear in what you are advertising. Keep words simple
and easy to read. Say it in seven words or less.
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Tip 37: You are limited to a small visual space, using fewer words makes it easier for
you to use larger text that is more eye-catching for traffic.
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Tip 38: Use powerful and creative words. Before choosing the wording for your ad, create a list of enticing words, brainstorm
your ideas.
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Tip 39: Be clear in your graphics; do not overlap images or messaging.
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Tip 40: Select your images carefully; too few will lead to an unappealing ad. Look through stock photography as you can easily obtain
your images and it is inexpensive.
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Tip 41: Your main objective is to sell your product or service, use strong phrases that
capture the interest of potential clients.
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Tip 42: Ensure that your primary message is pungent as it is the strongest visual element
in your ad.
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Tip 43: Control the file size of your ad. Your ad should not be bigger than 468x60 pixels
and 12kb.
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Tip 44: The easiest way to maintain this size of banner is to limit the use of colour and
graphics.
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Tip 45: Save your ad as an animated GIF file.
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Tip 46: Do not overuse animation in your ad. Choose animation that is not too fast; ensure
that it flows at a moderate pace.
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Tip 47: Set your animation so that they stop after 3 cycles as constant animation becomes
distracting.
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Tip 48: Firstly, show the searchers that your advertisement is relevant. Google displays relevant keywords in bold in your advert if
they are present.
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Tip 49: Keep your keyword listings to a minimum. Create a number of ad groups with
short keyword lists rather than a single ad group with a large list of keywords.
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Tip 50: Download AdWords editor, this will copy and paste ad groups easily.
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Tip 51: Create keywords by misspelling them or making them into one word, this will drive more traffic to your site at a fraction of the
cost.
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Tip 52: Include hyphens instead of commas in your campaign, as they are less common and
will more than likely grab the attention of potential traffic to your site.
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Tip 53: Choose inexpensive keywords at first, you do not want to spend unnecessary
money.
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Tip 54: Clean up your account regularly; delete keywords with zero impressions after
two months.
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Tip 55: Start your campaign by bidding high. Your adverts will be seen early in the search results, thus providing optimum exposure of
your service or product.
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Tip 56: Once you have a high CTR (click through rate) you can lower your bids.
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Tip 57: Set a higher budget on a daily basis, higher than Google recommendations. This allows your advert to be viewed at any time
rather than displayed intermittently.
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Tip 58: Do not involve yourself in bidding wars, your CPC (cost per click) will reduce
dramatically.
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Tip 59: Set higher bids on exact matches, this controls the positioning of your advert.
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Tip 60: Set your ads to display in the location where you do business thus decreasing your
wastage.
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Tip 61: Set a daily budget.
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Tip 62: Set your adverts to display during operating hours so that your daily budget is
better used.
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Tip 63: Minimize content adverts by setting a lower maximum cost per click budget than
search adverts.
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Tip 64: Regularly check the content sites that Google is displaying your adverts on and stop
those that don’t apply to your product or serve.
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Tip 65: Set a maximum cost per click that you are willing to pay.
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Tip 66: Add negative keywords to your campaign, here you will be saving money and
your ad groups CTR will increase.
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Tip 67: Use patent keyword phrases three times in an advertisement, in the text and display URL, this will increase your CTR.
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Tip 68: Avoid phrases such as: “click here” in your advertisement.
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Tip 69: Include prices in your advertisement, if your prices are lower than your
competitions and if your competitors do not include prices.
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Tip 70: Include specifics such as percentages, product or service specifications and relevant
names in your campaign.
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Tip 71: Your landing page must be relevant to your service or your product. The landing
page of your site must reflect the keywords you have chosen to trigger your
advertisement.
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Tip 72: Try separating your search from your content. You will lose money if your site is
overloaded from hits from your content ads.
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Tip 73: It is important to track your results, this can aid in creating your negative
keyword lists.
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Tip 74: Track your keywords, as you need to know which keywords best trigger your
advertisement.
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Tip 75: Track your conversions in terms of your clicks.
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Tip 76: Track where your traffic is coming from, especially if you find you are making
inconsistent sales.
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Tip 77: Do not target unrelated countries or languages. Your product or service will not
get the needed exposure if you are targeting the wrong areas of interest.
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Tip 78: Once you have found your target area, create interesting ads that will snowball
traffic to your website.
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Tip 79: Include strong selling points and benefits available to your potential
customers.
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Tip 80: Activate Google’s ad tracking. This is a free service to record cost per click and click-
through ratio.
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Tip 81: Google’s ad tracking also tracks the success of your keywords and if your ads
result in sales or enquiries for your business.
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Tip 82: Create a list of negative keywords, these keywords aid in keeping “time-wasters”
from clicking on your advertisements.
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Tip 83: The stricter you are with the type of keywords you select the better your return on
investment.
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Tip 84: Monitor your competitor’s adword campaigns and track as well as implement the
keywords they are using.
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Tip 85: Don’t sell guarantees or freebies unless you really offer proper guarantees
and/or real freebies.
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Tip 86: Create adwords adverts to match keyword searches.
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Tip 87: Do not have a generic advert but rather run adverts that relate directly to each
product / service you sell.
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Tip 88: Set a cost per click limit on content adverts.
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Tip 89: Set a cost per click limit on search adverts.
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Tip 90: Start off slow and increase your budget as you gain more knowledge and a
better understanding of adwords.
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Tip 91: Check the content list that your adwords are displaying on and ensure that the websites there are correctly related to
your site.
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Tip 92: Check your adwords campaign every morning to ensure that it is operating at
optimum efficiency and tweak accordingly.
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Tip 93: Create unique or double barrel keywords. Think of unwanted meanings of
keywords, this will increase your click-through rates.
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Tip 94: Utilize Google tools on generating your keywords for your ad campaign. Do not
limit yourself when making bids on keywords.
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Tip 95: Do not avoid obvious or common keywords as they can drive needed traffic to
your site.
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Tip 96: If your ads or selected keywords seem unsuccessful, delete them. You will be
spending valuable time on something that is not bringing you profit.
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Tip 97: Direct your traffic to a landing page that is coherent and easy to view. Send traffic
to a page that is related to your product or service, not to your home page.
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Tip 98: Searchers become impatient and will not search through your website to find the product or service you are offering /
advertising.
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Tip 99: Set a budget for yourself and allow for unexpected costs. You can pay for clicks on your ad and not the placement of your ad.
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Tip 100: Focus on your conversions, attempt to lower your cost per conversion, use
creative advertising wording and keyword combinations.
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Tip 101: Try new approaches in a separate AdWords campaign and see which method
works best for you.
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