10 Ways to Pardot
Chris Heiden@chris_heiden
TJ Gephart @tjgephart
Elevate Elevate Elevate
Score: 356 Score: 57 Grade: D Grade: A-
Why should I use both Scoring AND Grading?• Quickly identify qualified leads• Automate lead routing for qualified lead • Validate the marketing team's efforts • Creates accountability between marketing and sales
1) Lead Qualification
2) Dynamic Lists
• Automatically manages list association• Great for Drip Programs
3) Progressive Profiling
4) Dependent Fields
• Ask questions based upon other responses• Keeps form clean and relevant
5) Page Actions
• Automate actions based on specific page view• Use sparingly (important pages only)
o Pricingo Demo/Trial Request
6) Search Marketing
Keywords Competitors
7) Dynamic Content
• Relative information based on what you know• Makes page personal
Before: (Default) After: (Dynamic)
8) Social Posting
• Consolidates social messaging under one roofo Facebook, LinkedIn, Twitter
• Built-in reporting• Automatic tracking for sales insight
9) CRM Integration
** Have latest version installed
A) Prospect Fields (Score, Grade, URL, etc) B) Prospect Activities
9) CRM Integration
C) CRM lists D) Social Data
10) Connectors
Events & Webinars Others
Questions???
Contact Information
Chris Heiden Channel Manager
@chris_heiden
TJ GephartImplementation Manager
@tjgephart
#Pardot2012 Tweet nice things!
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