10 Technology Marketing Trends to Watch
Presented byJason Piasecki, Partner
10 Technology Marketing Trends to Watch
• Trends• Why They Matter• Questions & Answers
Your Takeaways
• What do you want to get out of today?
10. Better Browsers
Browser Market Share
Browser Trends
9. Design Rules
New Web Design Rules
• Forget the fold• HTML5 and CSS3• Using typography as a design element• Large Photographic Backgrounds• Designing for Touch Screens, Not Mice
muskegonairport.com
8. Proliferation of Mobile Devices
Mobile Devices
• Android• BlackBerry• iPhone• iPad• Kindle• Kindle Fire
Mobile Statistics
Source: CTIA Wireless Association
7. Rise of the Mobile Web
Mobile Web Statistics
Note: The mobile web will be larger than the Internet by 2015. Source: Morgan Stanley.
6. Mobile Commerce
Mobile Commerce Statistics
• One in four consumers uses a smartphone while shopping
• 62% are willing to buy via mobile this holiday season if prompted by specials
• Amazon.com sold $1 billion through its m-commerce site and mobile apps in 2010 and will sell $2 billion in 2011
5. Mobile Apps
Notable Mobile Apps
• Siri• Kindle• Scrabble• USA Today• MLB At Bat
• Pandora• Dropbox• Yelp!• My Fitness Pal• Angry Birds
4. Content Delivery Shift
Mlive.com
Muskegon Chronicle e-Edition
3. QR Codes
QR Code Example
QR Code Example
QR Code Example
QR Code Example
QR Code Example
2. Social Media
Facebook: DD
Facebook: Muskegon Museum of Art
Twitter: NY Times
Company Listing
Foursquare: Pints & Quarts
Foursquare: Pints & Quarts
Social Media Campaign: Starbucks
Deals focused on improving sales and awareness:
• Free pastry day got publicity for their non-coffee offerings.• Mayor deals often provide discounts on new products.• Tax day’s free coffee promoted recycling — part of the
brand’s greener image.• Publicity in the tech and social media worlds.
Source: Mashable
1. Cloud Computing
Cloud Computing
Cloud computing is the delivery of computing as a service rather than a product, whereby shared resources, software, and information are provided to computers and other devices as a utility (like the electricity grid) over a network (typically the Internet).
What is the Cloud?
10 Technology Marketing Trends to Watch
1. Cloud Computing2. Social Media3. QR Codes4. Content Delivery Shift5. Mobile Apps
6. Mobile Commerce7. Rise of the Mobile Web8. Proliferation of Mobile Devices9. Design Rules10. Better Browsers
10 Technology Marketing Trends to Watch
• Trends• Why They Matter• Questions & Answers
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