PRESENTS T O Y O U R O N L I N E S T O R E MORE CUSTOMERSMORE
CUSTOMERS ATTRACT MORE CUSTOMERS 10 TACTICSTO
HOLD A SALE1 SALE $9.90U.P.: $19.90 TACTIC THIBAULT VILLET
People like the concept of ash sales that start everyday at 9am.
They also like the fact that its a bit of a race and competitive
because some products are limited. CEO & PARTNER, GLAMOUR SALES
CHINA Good for getting attention and winning over new customers
Consider introducing limits to suggest exclusivity
http://technode.com/2013/12/02/interview-with-luxury-ash-sale-site-glamour-sales-ceo-thibault-villet/
RUN A COMPETITION2 TACTIC 1st pri z With this strategy, you are
targeting the First Time Visitors who will want to join in on the
social conversations and ultimately get them excited to explore
your brand to make a purchase. TIM SAE KOO CEO, TINT Run a
competition that is purposeful and relevant to your brand &
market Consider using a voting mechanism - participants win by
getting their friends to vote
http://www.tintup.com/blog/social-ecommerce/
RUN A COMPETITION2 TACTIC 1st pri z
http://www.tintup.com/blog/social-ecommerce/ Birchbox Frances
hashtag contest #contresoireefoot asked First Time Visitors who
were ambivalent to the World Cup craze, What are you doing instead
of watching soccer? Thousands responded by sharing the hashtag with
non-world cup activities in order to win a 200 shopping spree.
#contresoireefoot
GIVE FREE SAMPLES3 TACTIC FREE SAMPLES! MARK HAYES You can gain
hundreds, even thousands of email subscribers by hosting a product
giveaway before or after your online store opens. Ask visitors to
register to enter the contest and give bonus entries for sharing
the contest on social media networks or forwarding it to friends.
Once the site launches, or when the contest ends, send a
promotional email offering a discount. HEAD OF COMMUNICATIONS,
SHOPIFY If limited by cost, give free samples to a random subset of
lucky subscribers Consider reaching out to inuential bloggers to
review your free samples
http://www.shopify.com.sg/blog/5893075-17-ways-to-make-your-rst-ecommerce-sale
PARTNER UP4 TACTIC CHECK OUT HIS HANDBAGS! LOOK AT HIS
BEAUTIFUL SHOES! ARTHUR KLEBANOFF If the three best principles of
successful real estate investing are location, location and
location, the three most important elements of growing an ecommerce
company are partner, partner and partner. CEO, ROSETTABOOKS Earn
your customers loyalty by introducing them to other quality brands
they might like Get more exposure by being visible and active among
other players in your niche
http://www.inc.com/arthur-klebanoff/partners-how-to-grow-your-e-commerce-business.html
PARTNER UP4 TACTIC CHECK OUT HIS HANDBAGS! LOOK AT HIS
BEAUTIFUL SHOES! https://blackmilkclothing.com/pages/faqs Did you
know? Black Milk Clothing uses shoes supplied by their partner,
Solestruck.
WRITE TARGETED BLOG CONTENT5 TACTIC BOOK BOOK TA R G E T S LO C
K E D CONTENT Blogging improves your SEO, bringing in more
customers through organic search Gives your existing visitors the
opportunity to share and promote your content DAN WANG Blogging is
a great way to build your audience and generate more traffic and
sales for your business. You shouldnt treat it as an unnecessary
luxury. Even infrequent posts can help your business. CONTENT
SPECIALIST, SHOPIFY
http://www.shopify.com.sg/blog/13329281-why-every-ecommerce-business-needs-a-blog-and-9-ideas-to-get
-you-started
WRITE TARGETED BLOG CONTENT5 TACTIC BOOK BOOK TA R G E T S LO C
K E D CONTENT
http://www.contentplus.co.uk/marketing-resources/infographics/anatomy
-of-content-marketing 60%of consumers feel more positive about a
company after reading custom content on its site.
OFFER A NEW PRODUCT/SERVICE6 TACTICTACTIC NEW LOOK! SAME GREAT
TASTE!NEW LOOK! SAME GREAT TASTE! PAUL PANZA (On repackaging their
Dole Frozen Fruit Bags into Single-Serve Cups to a fresher crowd)
Although the texture was important, it's only half the solution. We
learned that see-through cups were key because it signals to
consumers the fruit is natural. DIRECTOR OF MARKETING, DOLE
PACKAGED FOODS Novelty is a surere way of earning attention Could
simply be a repositioning, repackaging or even repricing of an
existing product
http://www.fastcompany.com/3007825/how-three-companies-are-repackaging-their-food-fresher-crowd
OFFER A NEW PRODUCT/SERVICE6 TACTICTACTIC NEW LOOK! SAME GREAT
TASTE!NEW LOOK! SAME GREAT TASTE!
http://newsroom.mwv.com/press-release/corporate/mwv-packaging-matters-res
earch-reveals-global-differences-role-packaging 64%of consumers
tried something new because the packaging caught their eye on the
retail shelf.
ADVERTISE7 TACTIC MARC POIRIER Theyre so convenient to
implement and the results are usually quite good users are highly
likely to click Google Product Listing Ads, which takes away from
the regular search results and the standard AdWords text ads. In a
nutshell, good volume, good ROI, and little effort is required to
manage them. FOUNDER AND EVP, ACQUISIO SEARCH ENGINE MARKETING
EXPERT Experiment with different keywords in Google ads to rene
your targeting Use unique, relevant landing pages that include the
keywords
http://www.cpcstrategy.com/blog/2014/06/why-retailers-win-with-google-shopping-as-told-by-13-ecommerce-experts/
ADVERTISE7 TACTIC
http://www.cpcstrategy.com/blog/2014/06/why-retailers-win-with-google-shopping-as-told-by-13-ecommerce-experts/
269%. $ $ 269% revenue During the 2013 peak end-of-the-year
shopping season, Kenshoo global retailers spent nearly 138% more
year-over-year (YoY) on Product Listing Ads and saw a YoY revenue
increase of
PARTICIPATE IN SOCIAL MEDIA8 TACTIC CARMELLA LANNI Get to know
your shoppers through data, social listening and engagement via
real conversations. The data will let you know how well types of
content are performing. Social listening will give you an idea of
what your customers are looking to see from you. Engagement opens
dialog and actually empowers consumers to feel they are a part of
your business. BLOGGER, THE VEGAN E-COMMERCE GIRL Go to where your
target audience is Listen, contribute and be useful Create stories
worth sharing with others
http://ogcontent.com/ecommerce-content-marketing/
PARTICIPATE IN SOCIAL MEDIA8 TACTIC #Socialnomics 2014 by Erik
Qualman https://www.youtube.com/watch?v=zxpa4dNVd3c 93%of shoppers
buying decisions are inuenced by social media.
INCENTIVIZE FIRST PURCHASE9 TACTIC BETH MORGAN (On Free Gift
With Purchase) You might not be able to offer something in advance,
but you can denitely offer something alongside. Even if you dont
advertise the gift in advance, slipping samples of other products
into your shipped product can create the feeling of having received
a gift that might earn you a second purchase. MARKETING CONSULTANT
AND EARLY-STAGE STARTUP ADVISOR, MARKETINGNERDISTRY.COM Consider
offering a small discount for rst time purchases Make it tangible
and obvious what the customer will get if they purchase right now
http://www.shopify.com/blog/8920983-6-psychological-triggers-that-win-sales-and-inuence-customers
INCENTIVIZE FIRST PURCHASE9 TACTIC
http://business.time.com/2012/12/18/why-free-shipping-is-almost-universal-and-why-you-should-be-wary-of-it/
Surveys suggest that free shipping puts shoppers in a better mood,
which may lead them to spend more. Where free shipping was offered
last week, customers spent an average of $137 per order, according
to the National Retail Federation. Without free shipping, the tab
fell to $91. $137 $91 Without free shipping customerspending With
free shipping
INCENTIVIZE CUSTOMER REFERRALS 10 TACTIC JEFF BEZOS If you do
build a great experience, customers tell each other about that.
Word-of-mouth is very powerful. CEO, AMAZON.COM Use a dual-sided
incentive system to reward both referrer and referees Write
succinct referral emails with clear call-to-action
http://www.businessweek.com/stories/2004-08-01/online-extra-jeff-bezos-on-word-of-mouth-power
INCENTIVIZE CUSTOMER REFERRALS 10 TACTIC
http://www.nielsen.com/us/en/insights/news/2013/under-the-inuence-consumer-trust-in-a
dvertising.html 84%of surveyed shoppers said that word-of-mouth
recommendations from friends and family were the most
trustworthy.
The fastest way to a customer's heart is through the referral
of a trusted friend. Visit ReferralCandy.com to learn how to
acquire new high-quality customers!